Online Advertising Rate Card
www.comparecontracthire.com
Contact Sales on: 020 8398 6775
WHY ADVERTISE ON COMPARE CONTRACT HIRE.COM?
In total, in 2007, 2,404,007 new cars were registered these registrations were split into three sectors shown below. There were also 337,741 light commercial vans registered in 2007. Many of these vehicles were funded either by contract hire or personal contract hire. Surveys suggest that 85% of businesses and consumers already research online before buying. This new, unique site allows a user to quote a vehicle of their choice, on their contract terms and obtain comparison rentals direct from the finance partners or just search for a special offer. Online Advertising can generate sales, create brand awareness and drive traffic to your site.
Compare Contract Hire.com marketing strategy includes
Constant search engine marketing strategy via top SEO consultant with proven history, using ALT tags, URL re-writing and link management. Primary search terms include: Contract Hire, Car Leasing, Van Leasing, Personal Car Leasing, Vehicle Leasing etc. Monthly pay per click advertising campaign on Google on chosen keywords. PR campaign and ongoing editorial coverage in all related press. Selected advertising in targeted media.
Sectors
Business car registrations for businesses less than 25 vehicles* Fleet car registrations for businesses greater than 25 vehicles* Private car registrations for the personal market*
163,389 1,194,811 1,045,807
* source: SMMT (Society of Motor Manufacturers & Traders)
MARKET CONTEXT
Online Advertising Rate Card
www.comparecontracthire.com
Contact Sales on: 020 8398 6775
Ad type
Banner
Skyscraper
Square Button
Middle page unit (MPU) Manufacturer Model Launch (Car or Van)
Home page only. Create instant brand awareness for your new model.
Features
Unique primary position Top of page guaranteed. Specify page ie Home, Quote Engine, Special Offers etc. £850 plus VAT 468 x 60 pixels Max size 30KB GIF, JPG & FLASH
Largest size available for display advert. Suits images or logos.
Positioned next to editorial, quote engine or special offers page. Right hand or left hand side of page available. £500 plus VAT 125 x 125 pixels Max size 30KB GIF, JPG & FLASH
Cost Per Month Size File Size Formats
£750/£1000/£1250 plus VAT 125 x 260/395/530 pixels (120 x 600 pixels accepted) Max size 30KB GIF, JPG & FLASH
£750 plus VAT 225 x 225 pixels Max size 30KB GIF, JPG & FLASH
ADVERTISING OPTIONS AND POSITIONS
Online Advertising Rate Card
www.comparecontracthire.com
Banner
Contact Sales on: 020 8398 6775
Advert sizes
Banner: 468 x 60 pixels landscape
Comparecontracthire.com
Quote Online - Deal Direct
Square Button Square Button Square Button Square Button Square Button
Mid Page Unit
Model Launch Car or Van
Square Button: 125 x 125 pixels square
Skyscraper
Skyscraper Options: 125 x 260 pixels portrait 125 x 395 pixels portrait 125 x 530 pixels portrait
Mid Page Unit
Model Launch Car or Van
Mid Page Unit:
Square Button Square Button
225 x 225 pixels square Home page only - reserved for Manufacturer Model launch (Car or Van). Includes link to dedicated page for model review and pictures.
Contact Sales on: 020 8398 6775
PAGE POSITIONS FOR ADVERTS
Online Advertising Rate Card
www.comparecontracthire.com
Contact Sales on: 020 8398 6775
GENERAL NOTES
White creatives Click throughs Browser compliance Rich Media for Flash Testing Flash Technical contacts Lead time Sound Misleading ads All white and light-coloured creatives must have a dark one-pixel border. All ads must click into a new browser window. Ads are delivered to all versions of IE and Firefox. Expandable creatives are not accepted. All creatives are subject to final editorial approval and subject to testing. We accept Adobe Flash .swf files suitable for Flash Player 9. We need the name of a technical contact at your end. Please allow 2 days lead time for gifs and 5 days for all other creative. Sound is not accepted without prior arrangement. We will not carry any form of advertising that is deemed to be illegal, misleading or confusing.
Comparecontracthire.com reserves the right to refuse advertising creatives with good reason. This maybe for technical reasons with creative ads. Technical contact: Email david.worth@comparecontracthire.com
TECHNICAL REQUIREMENTS FOR ADVERTS