How to Work With
Janis Ramey and Tony Condello
Ideally the writer and the designer are both
involved with the client from the beginning
Both attend planning meetings
Designers bring a perspective to the planning
session that no one else can usually provide
Planning together allows everyone to agree
on focus and direction from the outset
Writer (typically lands the contract)
Meets with the client (typical, although involving the
designer is planning meetings is particularly helpful)
Schedules intermediate and final deadlines
Makes sure all reviews are completed and changes
Establishes and monitors budget
Collects production information such as number of
copies to be printed, distribution method, etc.
Bills the client; pays the designer
And, of course, writes the text.
Designer (experienced working with the print and
graphics media and so often takes those administrative
Designs page layout (which includes text and graphic styles)
Suggests emphasis and order for the material
Draws, scans, or otherwise generates illustrations
Works with photos (and, ideally, the photographer)
Imports text, imposes font styles, and places text on the page
Chooses colors, papers, and other items associated with the
Obtains bids from printers or helps the client obtain the bids
Works with various perpress service bureaus to create printer-
Oversees production including review and approvals of printer
How the designer can help the
writer (Work with designer as early as possible in the project
so that you can incorporate the designer’s ideas as you write)
Designers have the ability to control the way
something is perceived by the way it looks.
Designers can often visualize and suggest
illustrations that you’ve not considered.
The designer can often suggest what needs to be
emphasized and what order will work best for the
Designers are particularly good at enhancing
readability of you material and making it inviting.
They ask questions such as…
Is there some pattern to the material?
Can I divide the material into sections?
Can I develop a symbol or logo for each section?
Is there a graphic or photo for each section that I
can use on the first page of each section?
What general look does the market respond to?
Is this best presented as a brochure? A text book? A
How the writer can help the
Give the designer a budget to work in.
Provide the designer with a list of what should be on
Create the text with the layout in mind
Indicate on your text which are main headings and which
Follow the conventions of good typesetting
Use standard font such as Times Romans for everything
Equations or line art may not convert well
Find out if the designer would rather have tables built
with tabs between columns or in a table editor