Hollywood And Sports Logos by toriola1


									                                                   Presented by Daniel Toriola

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                                                        Hollywood And Sports Logos
                                                                  By Dana Bradley

   Back in the late 1980’s the citizens of Los Angeles celebrated the many victories of their
professional ice hockey team, the Los Angeles Kings. Many residents of the City stayed glued to their
TV sets on the afternoon when Wayne Gretzky scored his record-breaking goal. Still, one had to admit
that the team logo for the Kings was not too colorful. It would have appeared the same, if seen on a
black and white TV.

Perhaps that realization planted the seed of an idea. That seed of an idea started to grow. That seed of
an idea was most likely the foundation for the area’s second professional ice hockey team. Still that
seed grew very slowly at first. For a while, the creation of a second ice hockey logo seemed a long way
off. No one could really come up with just the right name for that second ice hockey team.

Then the Disney Company released the movie about “The Mighty Ducks.” The movie drew big crowds
to the movie theaters, and it brought good sales, when released as a DVD. The movie also seemed to
offer the answer for which so many had been searching. It suggested a name for a second ice hockey

The movie released by Disney not only offered the people of southern California a possible name, it
also gave them a more colorful logo. Even if this proposed expansion team failed to have the quality
players found on the Kings team, it would at least have a very colorful logo. No one really put that idea
in words, yet that must have been the thinking of those who would have to market the new team.

After all, the marketing of an expansion team is always a challenge. Such a team does not have a
great deal of name recognition. People are not yet familiar with the team’s logo. Both of those looming
obstacles would be removed from an expansion team named the “Ducks.” That was the beauty of
using that name for a new ice hockey team.

The Disney Company had already profited from its purchase of the California Angels. The Disney
Company was ready to finance the creation of the Anaheim Ducks. Therefore, the people of Los
Angeles and Orange County began to fly a bit more color during the ice hockey season.

They did not stop flying the logo for the Los Angeles Kings, but they also flew flags with the colorful
logo of their own Mighty Ducks. They could thank the Hollywood studios for their more colorful logo.

Southcoast Sports
Southcoast Sports is a professional handicapping and sports consulting firm offering selections in various sports, inclu.
                                                                                                                            Page 1
                                               Presented by Daniel Toriola

Dana Bradley writes about http://www.teamlogoandgear.com/Categories/Boxing.aspx,
http://www.teamlogoandgear.com/Categories/Golf.aspx and

Maddux Sports
Sports Handicapping Website offering winning sports picks.
                                                                                   Page 2
                                             Presented by Daniel Toriola

                                         A Look At One Creator Of Sports Logos
                                                          By James Brown

 The members of every sports team wear an embroidered logo somewhere on their sports gear. That
embroidered logo is a symbol of pride. The makers of those logos are equally proud of their creations.

Who makes those embroidered logos? Does each city with a professional team have its own set of
embroidery experts? If one were to look at the logo for the Philadelphia Phillies, one would get that
impression. Their logo contains a liberty bell. It looks like a logo designed by a present-day Betsy

Yet “Ross” was not the last name of the family that did the embroidery for that logo. That family had a
different last name. Their name was “Moritz.”

Before the depression, the Moritz family had a business focused on the making of embroidered lace.
Then during the depression, Carl Moritz, the founder of the company, and two of his sons changed the
nature of the company’s efforts. They got the employees to start doing the embroidery for the emblems
put on sports uniforms.

At the time of its founding, 1885, the Moritz’ company was located on Vine Street in Philadelphia. In
1970 the company moved to northern Philadelphia. In 1986 the Moritz’ company moved much further
north. It moved to the Pocono Mountains in northeastern Pennsylvania.

The Moritz family has been an important part of the embroidery industry for five generations. Carl
Moritz, Jr., the grandson of the company’s founder, took time off during World War II to serve in the
Marine Corps. After three years of service (1943-1946) he got an honorable discharge, and then he
returned to Philadelphia to help with the family business.

His son and grandson have also lent their efforts to advancement of the skills required for making
embroidered logos. They have made sure that the company has stayed in tune with the times. The
youngest Moritz has created a new line of offerings called QDT Products. Those products are
computer hardware and software for use in the embroidery industry.

By using such QDT Products, embroidered logos can be made much more efficiently. Design changes
can be readily added to the available software. That makes it easier to train the employees who will
make the embroidered logos.

With computers as part of the logo-making process, it is doubtful that sports logos will soon go out of
style. They will probably be an important part of professional sports for quite some time.

James Brown writes about http://www.teamlogoandgear.com/Categories/MLB.aspx,

Valley Sports
Sports Handicapping, Sports Picks, Stats Matchups and Much More.
                                                                                                          Page 3
                                              Presented by Daniel Toriola

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