Panera Bread Celebrates National Breast Cancer Awareness Month by happo6


									                                                     For more information, contact:
                                                     Michelle Berridge Scoville
                                                     (319) 361-0785

  Panera Bread Celebrates National Breast Cancer Awareness Month
      with Pink Ribbon Bagels™ to benefit Especially for You™
Cedar Rapids, IA October 1, 2005 – In honor of National Breast Cancer Awareness
Month, Panera Bread bakery-cafes throughout Iowa will offer a special, limited-time-
only Pink Ribbon Bagel. For each Pink Ribbon Bagel sold during the month of October,
at Cedar Rapids Panera Bread bakery-cafes, Panera Bread will donate 25 percent to the
Especially for You™ Foundation in Cedar Rapids. As a special incentive, Panera Bread
will give a pink bracelet to the first 100 customers at each bakery-cafe to purchase a
Bagel Pack containing the Pink Ribbon Bagel.

The pink ribbon has become widely identified with support of breast cancer research,
largely due to the outstanding work of groups like Especially for You™. Panera’s Pink
Ribbon Bagels, baked fresh each day in all area Panera Bread bakery-cafes, feature
cherry chips and real bits of Bing cherries and cranberries.

“Panera Bread is committed to serving the members of the local community, many of
whom have had their lives touched by breast cancer,” said Ritch Kahler, general manager
of the Council Street Panera Bread. “We are honored to support the Especially for
You™ foundation and race in its search for a cure.”

Panera Bread will also bake up 1,000 Pink Ribbon Bagels to give away to participants at
the Especially for You™ Women’s Race Against Breast Cancer on October 2nd at Mercy
Medical Center in Cedar Rapids.

Panera Bread also supports charitable causes through the Operation Dough-Nation®
program. For the past 12 years, the program has ensured that every purchase at Panera
Bread feeds back into the community. Operation Dough-Nation contributes to the local
community in several ways. All cash donations made in the special containers near the
registers are matched by the franchise corporate offices and given to our local partner,
The Catherine McAuley Center. At the end of the day, every local Panera Bread bakery-
cafe delivers all unsold bread to local hunger relief agencies, soup kitchens, and food
pantries like Loaves & Fishes on 3rd Avenue in Cedar Rapids.

The nation’s bread expert, Panera Bread offers a variety of artisan breads and other
specialty breads, along with bagels, pastries, baked goods, hot and cold espresso
beverages, soups, salads, and sandwiches.

                                        -- more --
Panera Bread Pink Ribbon Bagels to benefit Especially for You™ Foundation
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The Pink Ribbon Bagel is available at the following Cedar Rapids area Panera Bread
locations October 1st – November 8th:

5010 Council Street NE, Cedar Rapids
2665 Edgewood Parkway SW, Cedar Rapids

The following Panera Bread locations will also donate 25% of their Pink Ribbon Bagel
sales to other breast cancer awareness groups:

Panera Bread, Coral Ridge Mall
Panera Bread, Sycamore Mall
1818 La Porte Rd, Waterloo
6403 University Avenue, Cedar Falls
3243 Kennedy Circle, Dubuque
4044 38th Avenue, Moline, IL
3410 Elmore Avenue, Davenport
4150 Westown Parkway, West Des Moines
6740 University Avenue, West Des Moines
2839 86th Street, Urbandale
309 S. Duff Avenue, Ames
2310 SE Delaware Avenue, Ankeny

For more information on Panera Bread’s community initiatives and Pink Ribbon Bagels,
contact Michelle Berridge Scoville, (319) 361-0785.


Panera Bread owns and franchises bakery-cafes under the Panera Bread and Saint Louis Bread
Co. names. The company is the leader in the emerging specialty bread/cafe category due to its
unique bread combined with a quick, casual dining experience. As released in the August 9, 2005
earnings statement, Panera Bread operates 795 bakery-cafes (255 company-owned and 540
franchised). Additional information is available on the company’s website, or locally at or (319) 361-0785 Michelle Berridge
Scoville Public Relations and Marketing Manager.

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