Oligopoly of Publishers by smapdi60


									 Oligopoly of publishers. Chronicle of Higher Education. 53(42): A47. From the issue dated
                                        June 22, 2007

To the Editor:

I wish I could say I am impressed by the opinion of a panel advising Congress that the current
imperfections in the textbook market can be transformed with a whiff of technology, such as a
"national digital marketplace" (Notebook, The Chronicle, June 8). Such gadgetry often does not solve
problems, but rather institutionalizes them.

The reality is that there will never be much reason to assume the working of classic competitive
economic forces under the oligopolistic environment of a few major textbook suppliers, or under
the monopolistic environment that faculties create in requiring a single set of course materials.

The current marketplace is replete with such industrial oligopolies — major media, oil, big pharma,
airlines, and soft-drink manufacturers, to name but a few. Perhaps someday a panel will be convened
to advise Congress regarding that matter.

Then again, perhaps not.

Tony Polito
Associate Professor of Operations Management
College of Business
East Carolina University
Greenville, North Carolina

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