Real Estate Staging - How to Sell-Rent it NOW!

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Real Estate Staging - How to Sell-Rent it NOW! Powered By Docstoc
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Real Estate Staging - How to Sell/Rent it NOW! By G. Brian Davis

You probably think that staging is something that should be left to Martha Stewart and Hollywood set designers, something tedious to be avoided. Whether tedious to you or not though, I will say this: in a slow real estate market, you need an edge. That edge doesn't have to come from spending ten grand on an in-ground pool, it can come from a few tricks to make a subconscious impression on every potential buyer or rental tenant who walks through your house. Visual Staging Let's start with real estate fundamentals before we get fancy. Is your house clean? Not "broom clean," whatever that means, but SHINY clean, spotless clean, eat-off-the-floor clean. People are vain, and like to look at their reflection in the granite countertop. Another fundamental is landscaping. Keep in mind that the outside of the property is the first thing people see, and you want make a good impression so that your buyer or rental tenant isn't jaded against everything afterwards. When you're fixing the house up, spend a little time coming up with a color scheme for the walls before you paint. White reminds people of hospitals, and I don't know about you but I hate hospitals. Look for warm colors, but keep them light; you don't want people thinking they're in a mud hut or something. Accent your colored walls with whatever you can: trim, curtains, draps, carpet, door mat, whatever. Make sure the colors complement each other, because clashing will undo all your work. If you have it sitting in storage, consider putting some furniture in the house, but don't bother spending money on it. What you SHOULD bother spending money on is a flat screen television, because they're now cheap but still have that slick panache. Include it with the house, and they'll fall head over heels. Auditory Staging

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We're going to get a little more subtle now, away from the initial visual things we did specifically to be noticed. With auditory staging, we want to create an effect that potential buyers or rental tenants may or may not actually be aware of, and all the better if they don't ever know why they liked the house so much. Auditory staging serves two purposes: 1. block out irritating background noise, and 2. creating a pleasant emotion in people subconsciously. To block out noise, consider a hedge or fence or other landscaping, which also serves a visual role). Since you already bought a TV, why not use it? Turn it on when you first walk in, and leave it on, but beware: you'll want it to already be on the right channel, at the right volume. My personal favorite is lounge music or jazz; it'll arouse old childhood feelings of nostalgia. Fountains (indoor or outdoor) are also a great way to do it all, as they block out noise, offer a pleasant gurgling sound, and look good. They don't have to be expensive either, so check out some discount home & garden stores. Olfactory Staging You have to be careful with smells, as they can easily become overpowering and unpleasant. Aim for subtlety, and keep it consistent with just one smell for the whole house. Flowers are great because they're subtle and visual, but they're high-maintenance as you have to water them, prune them, replace them, etc. Alternatives include incense, candles, plug-ins, or air freshener as a last resort. Choose carefully, because some smells stick around! Spices are strong but neutral; who doesn't like the smell of cinnamon? There are probably thousands of houses for sale in your real estate market, and your house isn't any different fundamentally from the others. So the trick is to convince potential buyers or rental tenants that yours is better without ever having to say it, so get subtle and watch them fall in love! Brian Davis is a landlord and real estate investor from Baltimore, MD. For some more helpful tips on real estate investing, visit our archive of real estate investing articles and free rental forms at

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The Real World Advantages & Disadvantages of Using a Real Estate Agent to Sell Your Home By Robert Sanford

Are you a real estate pro? If you are planning to sell your property and don't really consider yourself an expert in real estate selling then you may want to consider seeking out a reputable real estate agent to sell your property. But you can also choose to sell your home yourself and such real estate sales are termed as For Sale by Owner (FSBO). Many real estate experts argue that any professional help you may get to sell your home is good. It assures you positive results and is beneficial for a number of other reasons, which are all related directly to your bottom line (profit). The Disadvantages The most glaring disadvantage is the commission/fees. When you retain the services of a real estate agent, you?re bound to pay the commission for the sale made. This number usually runs into thousands and is discouragement enough for many property owners who don't want to share their profit. However, you must also understand that selling your own property is not devoid of drawbacks. Only indulge in FSBO is you have the time and can make the commitment to learn the whole process of selling - listing the real estate, staging the property to prospective buyers, closing the deal, documentation etc. It's been observed that prospective buyers tend to offer at least 6-10% less on FSBO as they know that you don't have any commission to pay! But, if you are willing to see it through then this can be extremely financially rewarding for you. For ex: you can save as much as $25,000 on a $400,000 property sale! The Advantages The bottom-line is that real estate agents charge you hefty fees and commissions for a reason. Selling real estate is a time consuming and dedicated process. Here are a few reasons why seeking help from a real estate agent makes more sense: Evaluation of your property A real estate agent helps you fix the "right" sales price for your home. In an FSBO you may risk everything if your asking price is too high or too low. Preparation of home for sales Experienced real estate agents know what prospective buyers look for in a home on sale. They guide you in preparing your home for sale and some even assist you in getting the repairs and clean up done. Advertising your home It's best to leave the advertising of your home in the hands of experts. They place your property on the

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Internet, signs, flyers, MLS, classifieds etc. The agent bears the expense of advertising and incase the home doesn't sell, they eat the cost! Staging your home and taking care of legalities A real estate agent is equipped to deal with questions posed by potential buyers and can differentiate between the good and bad ones and do the negotiating. They can easily take care of all the legal paperwork as well. Finally, however you wish to sell your home, the most important thing is to be well-aware about all the related issues concerning sale of the property. Robert Sanford writes for the home sales advice site Check the site out for more information on preparing your home for sale and actually selling it today.

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