Positioning Yourself as the Local Internet Real Estate Expert

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					Presented by Daniel Toriola
Real estate business is a really tough business. One has to overcome loads of difficulties to get to a respectable position in real estate. Real Estate Business Investment is not a small capital needed to invest on. And usually it is long-term. Click here to know more

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Positioning Yourself as the Local Internet Real Estate Expert By Peyman Aleagha

The internet’s scope is both boom and bust for a local Realtor. Its use as an information tool fits nicely into the real estate business’ frame work, but its hugeness can swallow well meaning, but misaligned marketing campaigns in a microsecond. How can a local Realtor effectively tap the resources of internet marketing without getting lost in the process? The answer is to take what works for internet marketers and combine it with the techniques you use in your regular marketing. Internet marketers have already perfected an online sales model you can use. All you need to do is customize it for your use. The models basic theory is this. Drive people specifically interested in widgets to web sites designed to capture their email addresses, and then periodically email those addresses with ad copy that’s designed to make people buy widgets. The difference is you sell services, not widgets. In example, say you want to work expired listings. You do two things. You print a flyer selling a web site that talks about homes that failed to sell in your market. You might talk about market conditions, listing length, pricing or whatever, but the mailing has to drive the prospect to the second thing in the equation, the web site. On your site, you deal with the trauma of having a listing expire. You write this site with the most compelling, empathy filled copy you can about expired listings. And on this site, you have a place where the prospect can give you their email address so you can keep in touch with them about what’s happening in the real estate market. This is called a capture page. On it you capture prospects you want to work with. If they leave you their email, you’ve done your job. Now it’s a simple task of following up with them using an auto responder. Once they are in your auto respond circuit, you can establish yourself with more marketing that helps them see that you are the best realtor in the market area. I guarantee you, not many Realtors are using the web this way. I’ve used expired listings as an example. But hopefully you can see that integrating this type of viral marketing into your business will give you ready and cheap access to hoards of prospects in your market.
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The mechanics behind the theory are websites, copywriting and auto responders. Now depending on your skill set, you may be able to generate much of what you need yourself. Only you know what you can do. But I can say, technology is so advanced today that most people will have a harder time coming up with great copy than they will generating the technology. The type of website you need is not fancy. It just needs to be well written. You can generate a website in MS Word if you want or use affordable customizable real estate website solutions such as the one offered by www.RealtySoft.com. The copywriting needs to be your best sales stuff, but captured in print. And using an auto responder does not mean you have to hook up with a service. Check out www.zookoda.com for FREE access to a great auto responder. Just click a few buttons and it generates the code you drop in your site. If you want to see an example of what one of these sites looks like, web search anything with “work from home” in the search string and check it out. If you want a firsthand experience in what the system does, sign up on the site and sit back. Soon enough you’ll be getting emails telling you about the virtues of whatever it was you signed up for. I suggest you do this to see the technology in action. Keep in mind, the widgets you sell are FSBO help, expired listing marketing and general marketing information local to your market. You package this in such a way that people will gladly give you their email in exchange for it. Internet marketers call it the pink spoon. It’s like a free sample in an ice cream shop. If the sample is good enough, you’ll sell the gallon. Once you get the email address. You drip information to the prospect. Notice I said drip. Don’t spam, nobody likes that. Spamming is the surest way to land your messages in the recycle bin. For that reason, I can’t overemphasize the importance of your written copy in these campaigns. Your copy must be compelling. It must capture the interest of the prospect in a way that makes them notice you. Writing good copy is probably the hardest part of this whole process. You don’t have to do this all yourself. If you’ve got the money you can contract all, or part of this development out. For access to a host of great programmers, copy writers and other things you need to do this, cheap, check out www.elance.com. Elance is a great resource if you want to spec any marketing technology solution. If you do this, and you do this right, in time you will build a reputation as the local internet real estate expert. But it takes time. Nothing on the web happens overnight, regardless of the message that work at home auto responder told you. Peyman Aleagha is the founder and President of http://RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting http://RealtySoft.com

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Newspaper Real Estate Listings vs Online Real Estate Listings By John Ash

The most common ways of looking for real estate listings are through the Internet and through your local newspapers. No matter what you are looking for, whether it is a home for you and your family to live in or real estate to invest money in, real estate listings will be the prime way for you to find the real estate that is best for you. To find real estate listings, you can use both the Internet and newspapers. It is up to you which one you choose. Newspaper real estate listings Looking at real estate listings in the newspaper is one of the most traditional ways to find real estate to purchase. Today, it still stands as one of the most used ways to look over real estate listings. Unfortunately, looking through real estate listings in newspapers can become very time consuming. You will find yourself flipping through pages. After reading through them all, you have to go back and find the ones that fit your needs the most. Once you find the real estate listings that fit what you are looking for, you have to take the time to write down the contact information and then call them and make an appointment to view the property. Sometimes the real estate listings do not include pictures, which can be a total setback. Newspaper real estate listings are updated every week or so. This means that real estate you are interested in may not be available once you get around to it. If someone were to purchase the real estate before you, you have no way of knowing it before you waste your time. Internet real estate listings Since the Internet has grown more and more popular, finding real estate listings online has become one of the easiest and quickest ways to find real estate. The best thing about internet real estate listings is that they are updated two or three times a week. This makes it easier for those who are looking for real estate to buy because they do not have to worry about the real estate being unavailable or already sold. Also with internet real estate listings, you will be able to few high-resolution photographs of the real estate you are interested in, instead of relying on a small black and white photo out of the newspaper. This allows you to truly see what the real estate looks like. Finding the perfect real estate for you is easy online. You do not have to go through lists and lists of listings to find one that is suitable for you because with a simply click of your mouse, you could find the real estate you are looking for. Online, you can pick certain criteria such as how large the real estate is, where it is located, etc. This cuts down on the amount of time spent looking for real estate that fits your criteria. With online real estate listings, you do not have to worry about finding contact information. Most times, the website will provide you with a service to contact a realtor, or you can easily print out the real estate ad. John is a writer and contributor to http://connecticutrealtorguide.com and http://connecticutrealestateadvice.com.

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