May 8-10, 2008
Thanks to our sponsors and
Eagle Crest Level:
- Capilano (Conference Host Institution)
- Ministry of Tourism, Sport and the Arts
- Tourism British Columbia
Cedar Creek Level:
Welcome! - Aboriginal Tourism BC
Global Climate Change and Tourism: it’s a key issue for our industry. Thank you for joining - Squamish Lil’wat Cultural Centre
us to help take action at this year’s Tourism Educators Conference. This popular event has
been bringing together tourism/hospitality educators and industry colleagues since 1991. - Whistler Blackcomb
This year’s conference will prove to be an exciting step forward, bringing together new ideas - Ziptrek Ecotours
and resources for educators and industry trainers, and innovations in instructional and in-
dustry-linkage strategies, in addition to putting the spotlight on a pressing issue. As part of Wind and Wave Level:
this way forward, you’ll note that this year’s program is printed on 100% recycled - go2
paper, and is shorter than in previous years. Detailed session descriptors have
been posted online, and will be available both on our conference bulletin boards, and as a - Royal Roads University
reference at the registration desk. You can learn more about conference conservation ef-
forts on pages 2 and 4. Thompson Rivers University, Ethical Bean, Salt Spring
Thanks for helping us reduce our footprint, and enjoy the conference! Island Roasting Co., GAP Adventures, Aspenware.
TEC 2008 came together as a result of a col- Brophy for their assistance in securing a $99 per
laborative planning process between this year’s night room rate, and their dedication to eco-
host institution (Capilano), LinkBC network meet standards. Thanks also to Planeta.com, the
staff, and a provincial planning team. Thanks to Resort Municipality of Whistler, ZipTrek Ecot-
host committee members: Chris Bottrill, Greig ours, Whistler Blackcomb, Whistler Eco-Tours,
Gjerdalen, Shari Bergman, Dawn Morrison, Mike and the Squamish Lil’wat Cultural Centre for
Proud, Tim Schoahs, and Stephanie Wells. Join- their contributions to the overall conference
ing these Capilano team members were Robin experience. Additional thanks goes to sponsors:
Reid (Thompson Rivers University), Bob Pfister Tourism British Columbia, Capilano (a sponsor
(Vancouver Island University), and Lee Aitchison in addition to hosting the conference), the Minis-
(Camosun College). Jackie Challis served as try of Tourism, Sport and the Arts, Aboriginal
event coordinator and was supported by Terry Tourism BC, go2, and Royal Roads University,
Hood, Morgan Geisler, and Terry Bubb (LinkBC and conference supporters Thompson Rivers
network). The conference planning team would University, Ethical Bean Coffee Co., Salt Spring
like to acknowledge the support of the Fairmont Coffee Co., Aspenware, and GAP Adventures
Chateau Whistler, their staff, and Jennifer for their donations.
This program is printed on 100% recycled paper
Tourism Educators Conference 2008 Program Page 1
Resources for TEC 2008 Delegates Remember …
In order to ensure TEC 2008 delivers the delegate milestones at left, dress code
a special wiki page has been reserved on Planeta.com, the global jour-
nal of practical ecotourism. Delegates are encouraged to log on to for the Tourism
to access resources for instructors and a dialogue related to the Conference is
conference theme. Thanks to Ron Madur of Planeta for creating the
TEC 2008 questions for delegates. business casual!
go2 supports the BC tourism industry to become leaders and
agents of change in creating a model for sustainable tourism in
our Province. This change is critical for our environment and our
economy to thrive now and for future generations to come.
The Past, Present, and Future of the Tourism Educators Conference
Histor y of TEC
1991 - Yellow Point Lodge (Nanaimo), host: SFU & Pacific Rim Institute
This is where we will list the previous sites where TEC has been held …
of Tourism (PRIT) ♦1992 - Salmon Arm Houseboats, host: SFU,
Vancouver, BC (2007) — As part of the CTHRC Tourism HR Forum—Victoria, BC (2006),
Okanagan Community College & PRIT ♦1993 - Tsa-kwa-luten Lodge
Quadra Island, host: SFU & PRIT ♦1994 - Whistler Conference Centre,
host: PRIT ♦1995 - Whistler Conference Centre, host: PRIT ♦1996 -
Silver Star Resort (Vernon), host: PRIT ♦1997- Harrison Hot Springs
Resort, host: PRIT ♦1998 - University of Victoria campus, host: Univer-
sity of Victoria and PRIT ♦1999 - Kelowna, Okanagan University College
campus, host: O.U.C. and PRIT♦ 2000 - Burnaby: Simon Fraser Univer-
sity campus, host: VCC , Capilano College and SFU, PRIT closes doors in
2000 ♦2001- Nelson: Selkirk College campus, host: Selkirk College ♦
2002 - no conference ♦ 2003 - Kamloops: Sun Peaks Resort, host: Uni-
versity College of the Cariboo – now TRU ♦ 2004 - Vancouver Com-
munity College campus, host: VCC and Capilano College ♦ 2005 - TEC 2005 took participants on the road in the Yukon!
Whitehorse Coach, Train and Boat fam. tour, host: Yukon College ♦
2006 - Coast Harbourside Hotel and University of Victoria campus, host: UVIC with support from the BC Centre for Tourism Lead-
ership and Innovation (BCTLI) ♦ 2007 - Coast Plaza at Stanley Park (combined with CTHRC National Tourism HR Conference), co-
ordinator: BCTLI ♦ 2008 - Fairmont Chateau Whistler, host: Capilano, provincial planning group; coordinator: the LinkBC Network
(first TEC to create green meeting goals).
2009 - Coastal Tourism and Environmental Issues in the Cruise Sector, host: to be determined, coordinator: the LinkBC network ♦
2010 - University of Calgary campus and other locations, host: Alberta Consortium of tourism/hospitality programs ♦ 2011: accepting
expressions of interest from potential hosts: please contact LinkBC network - email@example.com or 604.984.1750.
As this year’s host institution, and a proud conference sponsor, Capilano
would like to welcome you to the 2008 Tourism Educators Conference. We hope
you’ll enjoy learning from your peers in the fields of tourism/hospitality education
and the study of Global Climate Change. It’s been a pleasure leading the planning
committee and we look forward to a great conference!
Tourism Educators Conference 2008 Program Page 2
Delegate Milestones: What to Expect from TEC 2008
The conference committee created the following delegate milestones to shape the planning of
- Delegate Milestone 1: Achieve a common understanding of the critical issues facing tourism
and hospitality educators regarding global climate change.
- Delegate Milestone 2: Generate commitment and a desire amongst tourism and hospitality
educators to take action on relevant issues of Global Climate Change.
- Delegate Milestone 3: Achieve common agreement amongst participating tourism and
hospitality educators on collective actions concerning relevant issues of Global Climate Change.
Tourism British Columbia’s SuperHost® Program
Tourism British Columbia has been delivering world class customer service training since 1985, when Su-
perHost Fundamentals was developed and introduced to prepare British Columbians to host the world for
Expo ’86. Since its inception, SuperHost has been delivered to an estimated 880,000 participants world-
Program options for industry clients are diversified as the industry has eight different SuperHost work-
shops to choose from ranging from full day training for Front-line employees and Managers, to specialized
half day sessions. Workshop components can also be combined to meet training and learning require-
Credibility of the program extends outside BC as Canadian Provinces and Territories such as Ontario, Nova Scotia, Yukon, Nunavut
have licensed the workshops. On the international scene, 18 countries have embraced the program, most recently our neighbours to
the south, Washington State, where the program is being delivered through Walla Walla and Everett Community Colleges.
As SuperHost programs have evolved over time, so has the need to be more sensitive to an environmentally fragile world. Currently, all
program collateral is printed on recycled paper with the shift in the near future to print on 100% recycled for all workbooks, and certifi-
cates. Name cards used in workshops, will be produced on recycled cardboard. For our bi-annual newsletter, “Lasting Impressions” also
printed on 100% recycled paper, we have consciously decided to printing lower counts to reduce paper consumption, and finally, new
SuperHost “promo pens” will be produced using 100% recyclable paper and corn starch trim. Training delivery practices have also be-
come more environmentally friendly, for example, reducing the use of flipchart paper.
The SuperHost team will continue to look for opportunities to be more environmentally friendly so that our reputation for great pro-
gramming is coupled with a reputation for supporting a sustainable environment. Tourism BC and the SuperHost program are
proud to be a sponsor of TEC 2008!
Fairmont’s ECO-Meet Mandatory Requirements
Fairmont Hotels has adopted a comprehensive set of best practices regarding more ecological
meetings. TEC 2008 follows “ECO-meet” requirements in four key areas:
♦ Eco Service - E.g.: Bulletin boards are provided to post announcements for delegates
instead of printing individual notes for each participant, recycling containers are made
readily available and emptied frequently, inedible food and organic waste are composted,
♦ Eco Accommodation - E.g.: Rooms are given particular attention to be at temperature
set-point, instead of heated or cooled, and to ensure lights and television are off when
guest is not in the room, etc.
♦ Eco Cuisine - E.g.: Menus focus on regional cuisine using local ingredients and recipes (minimum 50% BC-based), wines and beer
from BC (100%), individual servings of condiments are avoided, water is served in jugs rather than bottles, etc.
♦ Eco Programming - E.g.: Preferences are given to tour operators with environmental mandates, self-powered trips, tours based
in Whistler or with minimal transportation to and from hotel, and operators that donate funds locally, etc.
Tourism Educators Conference 2008 Program Page 3
To review detailed session descriptors, visit
Conference Program At-A-Glance http://linkbc.ca/main/?tourismEducatorsConference and click “PROGRAM”,
check the conference bulletin board, or borrow a reference copy from the reg-
istration desk. This will save approximately 1000 sheets of paper!
Date Time Session Location
(subject to change, please
12:00 noon - 1:00 pm LUNCH. Conference Begins: Welcoming and Introductory Remarks Frontenac A
PART A: TOURISM/HOSPITALITY EDUCATORS ISSUES & OPPORTUNITIES FORUM
1:15 pm - 2:30 pm Concurrent Sessions:
A1 - International students in the classroom Frontenac B
A2 - TORC: The Tourism Online Resource Centre Empress B
A3 - The proposed national learning transfer system Frontenac C
2:30 pm - 3:00 pm Networking and Refreshment Break Frontenac Foyer
3:00 pm - 4:15 pm Concurrent Sessions:
A4 - Marketing and recruitment strategies for programs Frontenac B
A5 - Maintaining a strong tourism/hospitality faculty Empress B
A6 - Proposed online learning resources for Canadian and UK tour- Frontenac C
4:15 pm - 5:30 pm Delegate Free Time
Informal meetings scheduled:
- New Proposed Format for the 2009 Student Case Competition Please check bulletin
- Initial planning for TEC 2009 (coastal tourism and cruise theme) boards and listen for an-
- Secondary Tourism Educators Group (STEG) nouncements,
PART B: TAKING ACTION - GLOBAL CLIMATE CHANGE AND TOURISM/HOSPITALITY EDUCATION
5:30 pm - 8:00 pm TEC 2008 OPENING DINNER AND RECEPTION Dinner Reception and
(Informal, stand-up dinner reception) Presentation:
B1 - Opening Reception with Peter Robinson, David Suzuki Founda-
tion: The Global Reach of Climate Change - What Tourism/
Hospitality Educators Should Know
(receive one free ticket valid at the cash bar, open for the evening)
Delegate Free Time
Friday, 7:30 am BREAKFAST. Announcements, and Housekeeping Frontenac A
May 9th 8:50 am - 8:50 am B2 - Keynote address. The Challenge of Climate Change and Tourism: Frontenac A
Blessing or Curse? Speaker: Anna Pollock, CEO of DestiCorp &
Founder, The Icarus Foundation
8:50 am - 9:45 am B3 - Plenary session: The Science and Research Behind Tourism & Frontenac A
Climate Change. Presenters: Jackie Dawson, University of Waterloo
and eCLAT; Dr. Joe Kelly, InterVISTAS.
9:45 am - 10:15 am Networking and Refreshment Break Frontenac Foyer
10:15 am - 11:25 am B4 - Plenary panel presentation and dialogue: The BC Response to Frontenac A
Global Climate Change and Tourism. Joint Industry-Government
Climate Team, Vancouver 2010 - Sustainability Initiatives, Industry -
the Sustainable Tourism Collective, Government - developing synergy
through the Green Tourism Forum.
Tourism Educators Conference 2008 Program Page 4
Date Time Session Location
(subject to change,
please check boards)
Friday, 11:30 am - 12:25 pm Making the Link to Education: Selected Case Studies Frontenac A
May 9th Engaging Students Using Arctic Examples; Weaving Sustainability
(Cont.) Issues into Tourism Education and Training: Research from Ireland
12:30 pm - 1:30 pm LUNCH & Open Dialogue. Frontenac A
B6 - Our Host Community : The Whistler Story
1:45 pm - 5:00 pm B7 - Whistler Field Excursions: Stewardship in Action See bulletin board for details.
6:00 pm - 8:30 pm “A TASTE OF BC” DINNER and Presentation: Dinner: Frontenac A
B-8 Tourism & Hospitality Education in the Face of Global Climate
Change: An International Snapshot.
(Dinner and presentation to be followed by a desert reception. Receive one Desert Reception: Frontenac
free ticket valid at the cash bar.) Foyer
Saturday, 7:30 am BREAKFAST, Announcements, and Housekeeping Frontenac A
May 10th B-9 Our Green Meeting Story: the road to TEC 2008 Frontenac A
8:30 am - 9:45 am Concurrent Sessions: Tourism & Hospitality Education: Showcase
of Good Practices & Successes
B10a - Adventure Tourism/Business Development Programs
B10b - Tourism Management Programs Frontenac B
B10c - Culinary, Food Services, Hospitality Management Programs Frontenac C
9:45 am - 10:15 am Networking and Refreshment Break
10:15 am - 10:40 am B11 - Plenary Session: Taking Action: Addressing Common Actions
for Tourism & Hospitality Educators Frontenac A
10:40 am - 11:50 B11a - Concurrent breakout working groups (3-4), identifying
common actions and a potential agreement Frontenac B and C
12:00 noon - 1:10 pm B12 - Working LUNCH: Tools and strategies for tackling the is-
sues. Carbon offsetting - a presentation from Offsetters Climate Neu- Frontenac A
1:10 pm - 1:25 pm tral Society.
B11a - Plenary Session - Tourism & Hospitality Educators: Common Frontenac A
1:25 pm - 1:45 pm Action Agreements
TEC 2008 Reflections and Summary: Global Climate Change and Frontenac A
1:45 pm - 2:00 pm Tourism/Hospitality Educators: From Concern to Action
3:00 pm - 4:00 pm TEC Closing Remarks Frontenac A
Post-Conference Opportunity: Tour, North Vancouver Outdoor NVOS
School and Environmental Education Centre, Brackendale (40 minutes south of
(40 minutes south of Whistler). Whistler)
Green Measures at TEC 2008: Build-a-Bag and More ...
In addition to the Fairmont Chateau Whistler’s Eco-meet standards to reduce the impact of our conference, a number of conservation
efforts have been made at TEC 2008, including this reduced printed program format, “build-a-bag” delegate information packages, and
the thoughtful selection of speaker’s gifts. Special thanks to Ethical Bean Coffee Company (www.ethicalbean.com), Salt Spring
Coffee Company (www.saltspringcoffee.com), and Aspenware (www.aspenware.ca), for providing conference gifts.
Tourism Educators Conference 2008 Program Page 5
Here’s a map and quick reference for finding
your way around the conference at the Fairmont
♦ Business Centre: Convention Wing,
across from the Empress Ballroom.
♦ Conference Rooms: Convention Wing,
adjacent to the main lobby.
♦ Health Club (cardio, steam room and
pool from 5:30 am to 11:00 pm): adjacent
to the main lobby.
♦ Woodlands Terrace: 3rd floor, take
elevator across from Macdonald EF.
Royal Roads University is a unique special purpose institution situated
on a beautiful National Historic Site with 565 acres of preserved old
growth forest. The University is dedicated to environmental stewardship
and responsible tourism. We are currently launching innovative programs in Sustainable
Tourism and a Master of Arts in Tourism Management, and we continue to provide
outstanding International Hotel Management degrees. To learn more please
visit www.royalroads.ca/tourism or contact: Beverley Dragseth -
Promotions Coordinator 250-391-2600 ext 4163 firstname.lastname@example.org.
The Resort Municipality of Whistler and Whistler 2020
To help guide the RMOW's making this commitment to Climate Protection Program,
journey toward a more sustain- sustainability real. These in- which are: (1) creating a green-
able future, the Whistler com- clude: engaging in light-out house gas emissions inventory
munity developed an ambitious activities during Earth Hour on and forecast; (2)setting an
vision, process, and planning March 29th, adopting a bylaw emissions reduction target; (3)
approach known as Whis- banning the nonessential and developing a local action plan;
tler2020. This vision articulates cosmetic use of pesticides (4) implementing the local ac-
what we aspire to be, but more within the RMOW, and creat- tion plan or a set of activities;
importantly it inspires and ing a web-based carbon offset- and (5) monitoring progress
guides our strategic planning ting program. and reporting results. Thanks
and action development, now to these and other activities
and into the future. Recent on- This past December, Whistler Whistler received a Green City
the-ground examples - both was the first community in Award in 2007 for demonstrat-
large and small - highlight how Canada to achieve all five mile- ing leadership and action in
Municipal departments are stones within the Partners for
Tourism Educators Conference 2008 Program Page 6
Whistler Blackcomb is North America’s
premier mountain destination. In recent
years, the company has quietly incorpo-
rated the award-winning Natural Step
(NSF) framework into its daily operations.
This included a 60% reduction in waste to
landfills, retrofitting all light bulbs, con-
ducting a power audit indicating a savings
of 1 533 000 KWh per year, using re-
duced and hybrid vehicle fleets, and en-
couraging staff to carpool. In 2006, Whis-
tler Blackcomb was presented with the
BC Tourism Award for Environmentally
Responsible Tourism in recognition of
Ziptrek Ecotours will choose between
Ziptrek Ecotours’ mandate is and Blackcomb Moun- Ziptreking®,
to provide an exhilarating and tains. With vast media
memorable outdoor adventure coverage and environ- culinary tours, a ride
experience following a sustain- mental awards, Ziptrek
able business model. Ziptrek has earned international to the peak of
thrives on sharing the thrill that notoriety as Whistler's
people experience when they must-do activity combin- Whistler, an ecotour,
overcome perceived fears and ing education and adven-
realize that the experience is ture. Visit Ziptrek on or a visit to the
so much more than they Friday, May 9th as part of
thought it would be. the TEC conference, or Squamish - Lil’wat
book online at
Ziptrek's tour area is nestled in Cultural Centre.
the spectacular valley of ancient www.ziptrek.com.
rainforest that divides Whistler
The Squamish-Lil’wat Cultural Centre
The Squamish Lil'wat Cultural Centre is a world class
attraction showcasing the cultures of the Squamish and
Lil'wat people through exhibits, art, food, language per-
formances and activities. The SLCC is situated on six
forested acres across the street from Lost Lake Park in
Whistler’s Upper Village.
Please join us for a pre-opening tour of the spectacular Squamish Lil’wat Cultural
Centre. We will meet at the main entrance off Blackcomb Way at 1:45 pm on Friday, May 9th.
Thanks for joining us!
LinkBC is a network of 20 post-secondary tourism and hospitality
programs across BC. Formerly known as the BC Centres for Tourism &
Hospitality Leadership and Innovation, LinkBC acts as an information
hub connecting these programs, and bridges industry with education
through a number of initiatives based on the following 4 priority areas:
1. Strengthening the Tourism Learning System (TLS)
2. Acting as a tourism information hub
3. Promoting BC as a tourism learning destination
4. Connecting the industry to students and graduates
Working towards strengthening the TLS, the LinkBC network is pleased
to be adopting the role of secretariat for the Tourism Educators Con-
ference. Make sure you join us for TEC in May 2009!
Don’t forget to visit our new website at www.linkbc.ca and click
on Tourism Online Resource Centre to access resources for tourism
and hospitality education. Questions about the network? Call
604.984.1750 or email email@example.com.