What shape does communication take in today’s As a second- or third-year Honours student, you
world? How do we define the media in an ever- may have the opportunity to be placed in a paid PUBLIC AFFAIRS
changing technoscape? Do the media threaten society communication-related position for 4 to 12 months.
or strengthen it? Does anyone control the media? Is it Past employers have included the CBC, the CRTC, and
possible to influence audiences? How do we interpret Canadian Heritage.
information? Can we imagine alternative ways of Do you want more information?
organizing our patterns of communication? Please contact us at:
Mass communication is a discipline that addresses fourth-year Mass Communication student School of Journalism and Communication
these questions. It critically examines the role and Carleton University
Mass Communication development of communication in modern society. Students have the opportunity each year to
study under many professors with varying
344A St. Patrick’s Building
You will choose from courses that cover the past, 1125 Colonel By Drive
present, and future of communication; the uses and backgrounds in the field of communication,
Ottawa ON K1S 5B6
abuses of technology; the economics, politics, and which allow students to gain a stronger
regulation of communication; the media in local understanding of this broad field of study.
and global contexts; the interface between culture, During my years here I have learned the
communication, and identities; and the analysis of cause- effect relationship between media and
texts, stats, images, and rhetoric. its many influences. The program is certain to
give students many tools required to work in
The capital advantage any area of the communication field.
Carleton University’s prime Ottawa location places Recruitment Office
you at the centre of Canadian decision making on Carleton University
communication policies and regulations, with access Choosing the right program 315 Robertson Hall
to government policymakers, public and private 1125 Colonel By Drive
Bachelor of Arts (General)
agencies, hearings, lobby groups, and outstanding Ottawa ON K1S 5B6
Bachelor of Arts (Honours)
When you graduate from our program, you will have a The Bachelor of Arts (General) Tel: 613-520-3663
solid foundation allowing you to assess critically and The Bachelor of Arts (General), normally completed Toll-free in Canada: 1-888-354-4414
to intervene effectively in the society where you live. over three years, requires a total of 15.0 credits. Fax: 613-520-3847
Six of your credits must be Mass Communication Website: admissions.carleton.ca
credits, including Introduction to Mass
Mark Allen, Communication (MCOM 1101) in the first year. All
BA/96 students in Mass Communication are required to take
Manager, Industry Analysis, this course, which is designed to orient you to the
CBC/Radio-Canada questions and issues that are the central concerns
Behind every film, TV program, newspaper of the program and which become fully elaborated
article, or web page lies a complex web of in your senior years. This course focuses on the
forces shaping its creation: the technology that role of communication in contemporary society and
permits it; the economic balance that enables introduces the philosophical and theoretical concerns
it; the public policies that try to govern it; and that underpin the study of Mass Communication.
ultimately, the audiences that consume it.
Seven of your remaining 9.0 credits must be chosen
Carleton’s intimate and progressive study of
from disciplines outside Mass Communication.
mass communication in the 21st century tackles
these complex forces. In second year, you will need to take Communication
Research (MCOM 2001). This course will provide you
with important statistical and qualitative research
tools appropriate to the scientific investigation of
The Carleton advantage communication, including public opinion, image
Co-op opportunities management, and audience measurement.
Integrating study with practice is a powerful formula
for creating the professionals of tomorrow. Vigorous Communication and Modern Society (MCOM 2101) Produced by University Communications, Carleton University
academic study, combined with applied leading-edge is also required in second year. This course builds Printed by Graphic Services, Carleton University
carleton.ca skills, give Carleton students the co-op advantage. on the concepts introduced in first year, emphasizing 335-07 2M 11
the development of mass communication institutions Combined Honours Future opportunities you for graduate studies, professional programs,
and theories. You will develop an understanding of If you are in the BA (Honours) Mass Communication The workplace and employment.
the economic, political, and social interplay between program at Carleton, you can combine Sociology, Communication industries are major growth areas.
communication institutions and other industries, 2. When do I have to declare a Major?
Political Science, Economics, or most other disciplines Globalized media markets and audiences, image
governments, and legal and regulatory structures. You will need to choose a Major by the end of your
with Mass Communication for a Combined Honours management, international trade agreements, and first year. Course registration is generally easier for
degree. Students in the Bachelor of Journalism public opinion formation are only some of the areas
In your third year, the required theoretical course students who have declared a Major, so even if you
program can combine their studies with Mass that require skilled workers with an understanding of
Advanced Study of the Mass Media (MCOM 3101) are not 100 percent certain, it is best to choose a
Communication for a Bachelor of Journalism the structure and context of modern communication.
provides an understanding of the major assumptions Major upfront and change it later if you need to.
and ideas that have contributed to our understanding Since part of the success of major corporations is
of social development. The course involves detailed 3. Where can I go for academic advice?
A Combined Honours degree requires 20.0 credits. You linked to mass communication in terms of promotion
examination of communication theory. Once you are studying at Carleton, you can
must have 7.0 credits in Mass Communication and you and public image, those educated in the intricacies consult the Undergraduate Supervisor for Mass
must meet the requirements for the other discipline. and complexities of mass communication are in
Along with these four required courses, you can also Communication in the School of Journalism and
The remaining credits are free electives or credits not increasing demand.
choose several other Mass Communication courses. Communication, as well as visit our Student
in the two disciplines pursued.
Please consult the Carleton University Undergraduate Graduates of Carleton’s Mass Communication program Academic Success Centre (SASC). SASC offers a
Calendar at carleton.ca/cuuc for a complete listing of Minor in Mass Communication have found employment in such areas as: range of services including academic advising and
all Mass Communication courses offered. If you are not majoring in Mass Communication but free study-skill development workshops. Friendly
are pursuing a BA (General) or BA (Honours) in another ■ communication research academic advisors are available by appointment
The Bachelor of Arts (Honours) discipline, you may choose to complete a Minor in ■ public policy year-round to assist you with your educational
The Bachelor of Arts (Honours), normally completed audience measurement planning needs. carleton.ca/sasc
Mass Communication. You will need 4.0 credits for the ■
in four years of full-time study, is a more rigorous and on-air TV presentation
intensive program requiring a total of 20.0 credits. ■ web design Admission requirements
Nine of your credits in the Honours program must be Your first-year experience ■ advertising and public relations For admission to the Bachelor of Arts in Mass
Mass Communication credits. Communication program, you must have the Ontario
First-year BA students are strongly encouraged to Graduate studies Secondary School Diploma (OSSD) or equivalent,
Eight of your remaining 11.0 credits must be chosen
include a First-year Seminar (FYSM) in their first-year Graduates of any of our Honours programs in Mass including a minimum of six 4 U/M courses.
from disciplines outside Mass Communication.
course load. First-year Seminars will get you away Communication are generally well qualified to go on
to graduate studies in a variety of fields, including Your six 4 U/M courses must include English (or
You will take the same four required courses from the lecture hall and give you the chance, in a
communication, sociology, anthropology, Canadian Anglais).
(described above) as students in the Bachelor of Arts small class of no more than 30, to discuss and debate
(General) program as well as choose five others from a topics with your classmates and your professors. You studies, and political science. It is Carleton University policy to consider your best
list of available Mass Communication courses. will also get early and frequent feedback on class performance in any eligible course in the admissions
If you think that you may wish to pursue an
assignments and instruction in research, writing, and advanced degree, you are encouraged to investigate assessment.
A partial list includes:
study skills. Although some FYSMs count as courses graduate programs early in order to ensure that your
leading to a Major, you do not have to choose a FYSM Since the number of qualified applicants may be
■ Truth and Propaganda (MCOM 2900) program is suited to meet the relevant graduate-level
in your Major discipline. See the Carleton University greater than the number of available spaces, cut-off
■ Media in a Global Context (MCOM 3005) requirements.
Undergraduate Calendar at carleton.ca/cuuc for a averages and required marks may vary. Please refer to
■ Advertising: A Critical Perspective (MCOM 3408)
complete listing and a description of the First-year Professional programs our website at admissions.carleton.ca/requirements
■ Media and Gender (MCOM3505)
Seminars (FYSMs) offered. Many professional programs, including law, teaching for the current admission requirements.
In fourth year, there are no required courses. Instead, and business (MBA), encourage well-rounded Some students may transfer into Mass Communication
students choose from a broad menu of special topics applicants from a variety of backgrounds to apply. in second year from other universities or Faculties at
A sample first year
courses that change fairly frequently. Fourth- Mass Communication provides a strong foundation Carleton. Mass Communication is very competitive
year courses tend to have small enrolments (25-30 ■ 1.0 credit in Introduction to Mass for such programs, and you are encouraged to pursue and transfers are only granted to students with an
students) and to be organized as seminars with lots of Communication (MCOM 1101) interests you may have in these fields after completing average of A- (80 percent) or better, calculated on 5.0
opportunity for individualized research, feedback, and ■ 1.0 credit in Introduction to Political Science an undergraduate degree in Mass Communication. full credits at the end of their first year.
discussion. (PSCI 1000)
You should consider the Honours program if you ■ 1.0 credit in Europe in the 20th Century FAQs For more information
(HIST 1002) 1. Why would I choose an Honours program? ... about the Mass Communication program, please
are looking for a deeper understanding of mass
1.0 credit in a First-year Seminar Honours or four-year programs have many visit our website at carleton.ca/sjc or consult the
communication and if you are thinking of pursuing ■
1.0 credit in a second language advantages including offering more courses in your Carleton University Undergraduate Calendar at
graduate studies. ■
chosen field and access to co-op and internship carleton.ca/cuuc
opportunities where available, as well as preparing