Mass Communication

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					                     What shape does communication take in today’s             As a second- or third-year Honours student, you
                     world? How do we define the media in an ever-             may have the opportunity to be placed in a paid                                        PUBLIC AFFAIRS
                     changing technoscape? Do the media threaten society       communication-related position for 4 to 12 months.
                     or strengthen it? Does anyone control the media? Is it    Past employers have included the CBC, the CRTC, and
                     possible to influence audiences? How do we interpret      Canadian Heritage.
                     information? Can we imagine alternative ways of                                                                    Do you want more information?
                     organizing our patterns of communication?                                                                          Please contact us at:
                                                                                  Graeme Ivory,
                     Mass communication is a discipline that addresses            fourth-year Mass Communication student                School of Journalism and Communication
                     these questions. It critically examines the role and                                                               Carleton University
Mass Communication   development of communication in modern society.              Students have the opportunity each year to
                                                                                  study under many professors with varying
                                                                                                                                        344A St. Patrick’s Building
                     You will choose from courses that cover the past,                                                                  1125 Colonel By Drive
                     present, and future of communication; the uses and           backgrounds in the field of communication,
                                                                                                                                        Ottawa ON K1S 5B6
                     abuses of technology; the economics, politics, and           which allow students to gain a stronger
                     regulation of communication; the media in local              understanding of this broad field of study.
                                                                                                                                        Tel:        613-520-7408
                     and global contexts; the interface between culture,          During my years here I have learned the
                                                                                                                                        Fax:        613-520-6690
                     communication, and identities; and the analysis of           cause- effect relationship between media and
                     texts, stats, images, and rhetoric.                          its many influences. The program is certain to
                                                                                  give students many tools required to work in
                     The capital advantage                                        any area of the communication field.
                     Carleton University’s prime Ottawa location places                                                                 Recruitment Office
                     you at the centre of Canadian decision making on                                                                   Carleton University
                     communication policies and regulations, with access       Choosing the right program                               315 Robertson Hall
                     to government policymakers, public and private                                                                     1125 Colonel By Drive
                                                                               Bachelor of Arts (General)
                     agencies, hearings, lobby groups, and outstanding                                                                  Ottawa ON K1S 5B6
                     research facilities.
                                                                               Bachelor of Arts (Honours)
                     When you graduate from our program, you will have a       The Bachelor of Arts (General)                           Tel:         613-520-3663
                     solid foundation allowing you to assess critically and    The Bachelor of Arts (General), normally completed       Toll-free in Canada: 1-888-354-4414
                     to intervene effectively in the society where you live.   over three years, requires a total of 15.0 credits.      Fax:         613-520-3847
                                                                               Six of your credits must be Mass Communication           Website:
                                                                               credits, including Introduction to Mass
                        Mark Allen,                                            Communication (MCOM 1101) in the first year. All
                        BA/96                                                  students in Mass Communication are required to take
                        Manager, Industry Analysis,                            this course, which is designed to orient you to the
                        CBC/Radio-Canada                                       questions and issues that are the central concerns
                        Behind every film, TV program, newspaper               of the program and which become fully elaborated
                        article, or web page lies a complex web of             in your senior years. This course focuses on the
                        forces shaping its creation: the technology that       role of communication in contemporary society and
                        permits it; the economic balance that enables          introduces the philosophical and theoretical concerns
                        it; the public policies that try to govern it; and     that underpin the study of Mass Communication.
                        ultimately, the audiences that consume it.
                                                                               Seven of your remaining 9.0 credits must be chosen
                        Carleton’s intimate and progressive study of
                                                                               from disciplines outside Mass Communication.
                        mass communication in the 21st century tackles
                        these complex forces.                                  In second year, you will need to take Communication
                                                                               Research (MCOM 2001). This course will provide you
                                                                               with important statistical and qualitative research
                                                                               tools appropriate to the scientific investigation of
                     The Carleton advantage                                    communication, including public opinion, image
                     Co-op opportunities                                       management, and audience measurement.
                     Integrating study with practice is a powerful formula
                     for creating the professionals of tomorrow. Vigorous      Communication and Modern Society (MCOM 2101)            Produced by University Communications, Carleton University
                     academic study, combined with applied leading-edge        is also required in second year. This course builds     Printed by Graphic Services, Carleton University      skills, give Carleton students the co-op advantage.       on the concepts introduced in first year, emphasizing   335-07 2M 11
the development of mass communication institutions         Combined Honours                                          Future opportunities                                         you for graduate studies, professional programs,
and theories. You will develop an understanding of         If you are in the BA (Honours) Mass Communication         The workplace                                                and employment.
the economic, political, and social interplay between      program at Carleton, you can combine Sociology,           Communication industries are major growth areas.
communication institutions and other industries,                                                                                                                               2. When do I have to declare a Major?
                                                           Political Science, Economics, or most other disciplines   Globalized media markets and audiences, image
governments, and legal and regulatory structures.                                                                                                                                 You will need to choose a Major by the end of your
                                                           with Mass Communication for a Combined Honours            management, international trade agreements, and              first year. Course registration is generally easier for
                                                           degree. Students in the Bachelor of Journalism            public opinion formation are only some of the areas
In your third year, the required theoretical course                                                                                                                               students who have declared a Major, so even if you
                                                           program can combine their studies with Mass               that require skilled workers with an understanding of
Advanced Study of the Mass Media (MCOM 3101)                                                                                                                                      are not 100 percent certain, it is best to choose a
                                                           Communication for a Bachelor of Journalism                the structure and context of modern communication.
provides an understanding of the major assumptions                                                                                                                                Major upfront and change it later if you need to.
                                                           Combined Honours.
and ideas that have contributed to our understanding                                                                 Since part of the success of major corporations is
of social development. The course involves detailed                                                                                                                            3. Where can I go for academic advice?
                                                           A Combined Honours degree requires 20.0 credits. You      linked to mass communication in terms of promotion
examination of communication theory.                                                                                                                                              Once you are studying at Carleton, you can
                                                           must have 7.0 credits in Mass Communication and you       and public image, those educated in the intricacies          consult the Undergraduate Supervisor for Mass
                                                           must meet the requirements for the other discipline.      and complexities of mass communication are in
Along with these four required courses, you can also                                                                                                                              Communication in the School of Journalism and
                                                           The remaining credits are free electives or credits not   increasing demand.
choose several other Mass Communication courses.                                                                                                                                  Communication, as well as visit our Student
                                                           in the two disciplines pursued.
Please consult the Carleton University Undergraduate                                                                 Graduates of Carleton’s Mass Communication program           Academic Success Centre (SASC). SASC offers a
Calendar at for a complete listing of     Minor in Mass Communication                               have found employment in such areas as:                      range of services including academic advising and
all Mass Communication courses offered.                    If you are not majoring in Mass Communication but                                                                      free study-skill development workshops. Friendly
                                                           are pursuing a BA (General) or BA (Honours) in another    ■   communication research                                   academic advisors are available by appointment
The Bachelor of Arts (Honours)                             discipline, you may choose to complete a Minor in         ■   public policy                                            year-round to assist you with your educational
The Bachelor of Arts (Honours), normally completed                                                                       audience measurement                                     planning needs.
                                                           Mass Communication. You will need 4.0 credits for the     ■
in four years of full-time study, is a more rigorous and                                                                 on-air TV presentation
                                                           Minor.                                                    ■
intensive program requiring a total of 20.0 credits.                                                                 ■   web design                                            Admission requirements
Nine of your credits in the Honours program must be        Your first-year experience                                ■   advertising and public relations                      For admission to the Bachelor of Arts in Mass
Mass Communication credits.                                                                                                                                                    Communication program, you must have the Ontario
                                                           First-year Seminar
                                                           First-year BA students are strongly encouraged to         Graduate studies                                          Secondary School Diploma (OSSD) or equivalent,
Eight of your remaining 11.0 credits must be chosen
                                                           include a First-year Seminar (FYSM) in their first-year   Graduates of any of our Honours programs in Mass          including a minimum of six 4 U/M courses.
from disciplines outside Mass Communication.
                                                           course load. First-year Seminars will get you away        Communication are generally well qualified to go on
                                                                                                                     to graduate studies in a variety of fields, including     Your six 4 U/M courses must include English (or
You will take the same four required courses               from the lecture hall and give you the chance, in a
                                                                                                                     communication, sociology, anthropology, Canadian          Anglais).
(described above) as students in the Bachelor of Arts      small class of no more than 30, to discuss and debate
(General) program as well as choose five others from a     topics with your classmates and your professors. You      studies, and political science.                           It is Carleton University policy to consider your best
list of available Mass Communication courses.              will also get early and frequent feedback on class                                                                  performance in any eligible course in the admissions
                                                                                                                     If you think that you may wish to pursue an
                                                           assignments and instruction in research, writing, and     advanced degree, you are encouraged to investigate        assessment.
A partial list includes:
                                                           study skills. Although some FYSMs count as courses        graduate programs early in order to ensure that your
                                                           leading to a Major, you do not have to choose a FYSM                                                                Since the number of qualified applicants may be
■   Truth and Propaganda (MCOM 2900)                                                                                 program is suited to meet the relevant graduate-level
                                                           in your Major discipline. See the Carleton University                                                               greater than the number of available spaces, cut-off
■   Media in a Global Context (MCOM 3005)                                                                            requirements.
                                                           Undergraduate Calendar at for a                                                                    averages and required marks may vary. Please refer to
■   Advertising: A Critical Perspective (MCOM 3408)
                                                           complete listing and a description of the First-year      Professional programs                                     our website at
■   Media and Gender (MCOM3505)
                                                           Seminars (FYSMs) offered.                                 Many professional programs, including law, teaching       for the current admission requirements.
In fourth year, there are no required courses. Instead,                                                              and business (MBA), encourage well-rounded                Some students may transfer into Mass Communication
students choose from a broad menu of special topics                                                                  applicants from a variety of backgrounds to apply.        in second year from other universities or Faculties at
                                                             A sample first year
courses that change fairly frequently. Fourth-                                                                       Mass Communication provides a strong foundation           Carleton. Mass Communication is very competitive
year courses tend to have small enrolments (25-30            ■   1.0 credit in Introduction to Mass                  for such programs, and you are encouraged to pursue       and transfers are only granted to students with an
students) and to be organized as seminars with lots of           Communication (MCOM 1101)                           interests you may have in these fields after completing   average of A- (80 percent) or better, calculated on 5.0
opportunity for individualized research, feedback, and       ■   1.0 credit in Introduction to Political Science     an undergraduate degree in Mass Communication.            full credits at the end of their first year.
discussion.                                                      (PSCI 1000)
You should consider the Honours program if you               ■   1.0 credit in Europe in the 20th Century            FAQs                                                      For more information
                                                                 (HIST 1002)                                         1. Why would I choose an Honours program?                 ... about the Mass Communication program, please
are looking for a deeper understanding of mass
                                                                 1.0 credit in a First-year Seminar                     Honours or four-year programs have many                visit our website at or consult the
communication and if you are thinking of pursuing            ■

                                                                 1.0 credit in a second language                        advantages including offering more courses in your     Carleton University Undergraduate Calendar at
graduate studies.                                            ■
                                                                                                                        chosen field and access to co-op and internship
                                                                                                                        opportunities where available, as well as preparing