Powerful Telephone Skills by broverya79


									                                                                    Book of the Month

                                                                  Advertising Secrets of                                  Powerful Telephone
                                                                  the Written Word                                              Skills
                                                                  By Joseph Sugarman                                    by Business Desk Reference
                                                                       $68.20 (Incl GST)                                      $18.70 (Incl. GST)
                                                                       A$62.00 (O/Seas)
                                                                                                                              A$17.00 (O/Seas)

                                          The Ultimate Resource on How to Write
                                          Powerful Advertising Copy From One of                There are few business skills more critical to success –
                                          America’s Top Copywriters and Mail                   yours and your company’s or business’s – than the ability
                                          Order Entrepreneurs.                                 to communicate effectively by telephone. For better or
                                                                                               worse, others make judgments about your competence
                                                                                               based on how you present yourself over the phone.
                                          If you know anything about marketing then you’d      Powerful Telephone Skills offers the practical guidance
                                          know that Joseph Sugarman is a legend.               you need to convert frustrating exchanges into effective,
                                          Marketers speak about him in hushed tones, sit       productive transactions. This guide will teach you how to

    October 2000
                                          at his feet to grab any tips he gives and hold his   get your phone calls off to a good start, handle complaints
                                          words in absolute awe. Best of all they make         with grace, screen callers tactfully and make a powerful
                                                                                               impression on everyone you talk to.
                                          money, big, heaps of money, by slavishly
                                          adopting his ideas.
                                                                                                                                 Perfect PR
Advertising secrets of the written word                                                                                        by Marie Jennings
(Book of the month)                       Learn the Sugarman approach to advertising,
                                          copywriting, marketing and creativity from the
                                                                                                                               $14.30 (Incl. GST)
                                          man who made millions of dollars from the
                                          power of his pen and then taught other                                               A$13.00 (O/Seas)
Powerful Telephone Skills                 entrepreneurs how to do it too in his exclusive
                                                                                                We are all communicators – all the time. It is vitally
 Perfect PR                                                                                     important to consider what we are communicating, and
                                                “I have been a fan of Joseph                    whether or not we are being effective. Public relations is
                                                Sugarman’s copywriting and                      increasingly recognized as an important business tool,
                                                marketing ideas for years and                   but it is a personal tool as well. Understanding PR and
Managing Knock Your Socks Off Service                                                           how to make it work for you as well as for your company
                                                have benefited greatly by
                                                                                                will help you to get what you want from your life.
                                                imitating his long-copy ads.
                                                Now he is letting us all in on                  The Seven Priorities of Perfect PR:
Make More Money From Every Sale                 his secrets in a book that
                                                                                                   •    Setting the objective
                                                should cost $2000 because it                       •    Identifying the desirable result and required
                                                contains so much detailed                               motivation
How to Increase Your Profits in any             information. Thank you, Joe. I                     •    Deciding the target audience
  Economic Climate                              really liked the book!”                            •    Refining the message
                                                                                                   •    Planning how the message is to be delivered
                                                 Jack Canfield. Author Chicken
                                                                                                   •    Planning and implementing the campaign
                                                       Soup for the Soul.                          •    Measuring the results.
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                                                                                                                                          Order Form – October 2000
                                                                                      How To Increase
                         Managing Knock Your                                         Your Profits in Any               Product                                      Aust.      O/Seas Total
                          Socks off Service                                          Economic Climate                                                                $          A$
                       by Chip R Bell & Ron Zemke                                          by Peter Sun                  Advertising Secrets of the Written Word $ 68.20       $ 62.00   $

                              $35.20 (Incl. GST)                                         $73.70 (Incl. GST)              Powerful Telephone Skills                  $ 18.70    $ 17.00   $
                              A$32.00 (O/Seas)                                           A$67.00 (O/Seas)                Perfect PR                                 $ 14.30    $ 13.00   $

                                                                                                                         Managing Knock Your Socks Off Service      $ 35.20    $ 32.00   $
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have a company with an insurmountable edge on the         •   How to write newspaper and magazine ‘ads’ that
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                                                          •   How to make powerful offers to instantly attract new                                                             TOTAL     $_____
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  Make More Money from Every Sale, Colin Pearce,                                                                       Fax: _____________________________________________________
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  the Bright Ideas Man, helps you get what you
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  years – now it’s your turn.                                 •   Boost your confidence                                                          Business Growth Centre
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                                                              •   Control Stress and much more!
                                                                                                                                        Mail: Business Growth Centre PO Box 120,
                                                                                                                                       Oakleigh Australia 3166     ABN: 96 709 037 261

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