Is Billboard Advertising still effective today?
For years now billboards have been used as a means of advertising, even before the invention of the motor vehicle. Billboards still stand along major
highways and roads as a way of informing passersby of certain products and services that are now available to them and even though advertisers
make use of other types of advertising, billboards still remain a highly effective means of reaching customers.
What billboards generally present are large images and memorable slogans as well as being distinctive visuals. They are generally placed so that
they are highly visual in certain designated market areas. However it is important if you are thinking of advertising your business on a billboard that you
keep a few things in mind, for example think about the amount of time a motorist has to read a billboard, we are literally talking seconds, with this in
mind you need to ensure that your advert only includes the very basic information, this could be a slogan that you are fixing to your business or a
certain product or it could simply be your website address. As well as this you also need to ensure that the image you use as a means of representing
your business or a particular product or service stands out. Billboard adverts are all about catching the attention of the people they are aimed at so you
need to ensure the correct steps are taken to achieve this.
This form of advertising is truly effective for your business as they allow you to create not only a message but also a statement. There are loads of
adverts out there that are instantly recognizable due to aspects such as gimmicks, logos and images, take for example the iPod adverts. If you can
create something truly iconic through your advertising methods then people are a lot more likely to take note of your business. Remember advertising
is one of first instances that a lot of people will have heard anything about your business so you need to ensure that you create a good impression,
one which causes intrigue and that will make people interested in learning more about the business that you have to offer. Getting a great advertising
agency can help you with this.
Although you are given a large amount of space where billboard advertising is concerned you need to ensure that you use this space wisely, you
need to create an advert that is large enough for a driver or passenger in a vehicle to be able to clearly read the lettering while navigating the vehicle
along the road.
Over the past few years a large number of alternative types of advertising have cropped up, for example Internet advertising. With many businesses
making use of advertising methods online as well as in print, it was questioned as to whether billboard advertising would still remain effective when it
comes to drawing consumers into a business. This is something however that shouldn't even be questioned, businesses will always want to advertise
on them and people will always be driving down major roads where they are placed. They are highly valuable when it comes to people becoming
aware of your business, especially if the road they are placed on is used by people day and night whether for commuting or pleasure.
Billboards work so well with other forms of advertising methods to make up the perfect advertising campaign, so if you are serious about the success
of your business you will need to include the help of billboard advertising.
About the Author
HBT is a well established advertising agency Melbourne. HBT is the preferred advertising agency for some of the largest brands in Australia. Their
impressive client list includes companies like Dulux, Sakata and Fernwood just to name a few. Give HBT advertising a call to discuss you advertising