Benefits of Microalgae Oil

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					Benefits of Microalgae Oil
Now there is finally a choice. Our goal is to coach you. Now you know where to start.

Dr. Scott Doughman, PhD and Nutritional Biochemist, has formulated a potent extract of Golden Microalgae Oil to
provide a clinical omega 3 product not derived from fish oil. He went to the omega-3 source for DHA because the
primary source of omega 3 for fish is the microalgae omega-3 they consume. High oil production generally means
more omega-3. Processed fish oil from these fish contains many things, only one of which is Omega-3.

PURE ONE™ is the first product available to use a unique, approved strain of microalgae to provide supplemental
omega-3 sustainably. Because the microalgae oil we use provides a concentrated form of omega-3, we are able to
offer higher concentrations to you for greater health benefits through PURE ONE™ Optimized Omega-3™

Cultured microalgae is also free from contaminants found in free roaming fish. Contaminant concern in fish oil
products is real and fish oil supplements have come under scrutiny in recent years. In early 2006, government
agencies such as the Food Standards Agency in the UK and the Food Safety Authority of Ireland reported PCB levels
that exceeded the strict new European maximum limits in several fish oil brands, which required temporary withdrawal
of these brands.

PURE ONE™ Optimized Omega-3™has no risk of contaimination because it is grown in a closed environment not
exposed to outside elements. Reach out to children and aging adults with new ideas like PURE ONE. Make a
difference. Make recommendations that patients and loved ones can follow and trust. Tell them you found a risk free
co-therapeutic(1)* Tell them about super-abundant DHA (docosahexaenoic acid), the most abundant brain omega-3
(97%). Tell them about Optimized Omega-3 and how you have made your choice a pure one.

With PURE ONE™ you can feel confident you are getting the omega 3s that support memory, focus, attention, blood
pressure, triglyceride and HDL levels.* The oil naturally has vitamin D and vitamin K for help with healthy joints and
strong bones.* Vitamin D and Vitamin K are important for calcium regulation by the body (2).***

Cognitive Benefits: (see Johns Hopkins Report)

    •   DHA only (not EPA or ALA) is associated with a reduced risk to onset of Alzheimer's/dementia and cognitive
    •   No other fatty acid can substitite for DHA for this benefit*
    •   DHA supports normal cognitive function throughout life*
    •   DHA is necessary in nerve cells for optimal structure and function*

Cardio Benefits:

    •   decrease triglyceride levels*
    •   decrease growth rate of plaque in the arteries*
    •   lower blood pressure*
    •   increase HDL levels (the "good" cholesterol)*
    •   decrease risk of sudden cardiac death*
    •   decrease heart rate*

** (based on 300 mg DHA per capsule versus 120 mg DHA in 180/120 standard commodity fish oil, indicating 2.5 fold
greater DHA levels in PURE ONE microalgae oil.)
*** (Note: for adults 4 capsules provides 57% daily value of Vitamin D and 130 % daily value of vitamin K. Please
consult your doctor before you consider high-dose Omega-3 DHA Therapy™ if taking prescription blood thinner
(1) Doughman SD, Krupanidhi S, Sanjeevi CB. Omega-3 fatty acids for nutrition and medicine: considering microalgae
oil as a vegetarian source of EPA and DHA. Curr Diabetes Rev. 2007 Aug;3(3):198-203.
(2) Lanham-New SA. Importance of calcium, vitamin D and vitamin K for osteoporosis prevention and treatment. Proc
Nutr Soc. 2008 May;67(2):163-76.
Microalgae Oil is Richest in DHA
Most fish oil products contain more EPA than DHA. This is exactly the opposite of the Optimum Balance for proper
Omega-3 absorption and the most important reason for taking Omega-3 microalgae oil supplements over fish oil.
One of the reasons fish have Omega 3s in their systems is because they eat microalgae. So, by taking microalgae
supplements, you get your DHA directly from the source, without it having been converted and diluted by passing
through a fish.
Microalgae Oil is the MOST effective Omega-3 Source for Vegetarian Diets
Other products advertising that they are rich in Omega-3s are getting it from plant sources like flax seed, canola oil or
walnuts. Plant sources don’t contain either DHA or EPA. Instead, they contain ALA, an Omega-3 that the body can
convert to DHA and EPA. However, the body must go through a multi-step conversion process that makes ALA much
less effective in gaining the needed fatty acids than other sources. The process makes the body work harder and
ends up providing much less DHA or EPA than sources like microalgae that provide DHA and EPA directly.
Microalgae oil does not contain high levels of ALA but is very rich in DHA, providing 250% more DHA per unit than fish
oil. This makes microalgae oil the finest source of these essential nutrients available because the oil has the optimum
balance of DHA to EPA and your body puts it directly to work without the multi-step conversion processes of other
Omega-3 forms.
Pure One™ - The Purest Omega-3
We believe Pure One™ is absolutely safe because both it and the earlier forms of Omega-3 have all been used and
tested for many years. All of the components of the Pure One™ oil are present in foods that humans have been
consuming almost from the beginning of time. The scientific community has extensive knowledge about how these
components react in human metabolism and adverse reactions are nearly nonexistent. In scientific tests since the mid-
1990s, there have been no reports in the scientific literature of allergic or toxic responses to any members of the algae
kingdom Chromista.
None of Fish Oil’s Problems
Importantly, the main negative feelings some people have about fish oil is its fishy taste, the odor that lingers in our
system, and that odorous BURPING PROBLEM that seems a constant companion to fish oil use, SOLVED. Omega-3
microalgae oil has none of these side effects.
* (Information and statements regarding this supplement have not been evaluated by the Food and Drug
Administration and are not intended to diagnose, treat, cure, or prevent any disease.)