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Helpful Tips For Prospective Coffee Shop Owners By Tracey Beaney
As a successful businessman with many years experience of running a shop fitting company and setting up and running coffee shops, Don Clarke knows the two most important factors for a successful shop are location, location, location and staff. With regard to managing staff, Don quickly realized something that was contradictory to accepted beliefs: the customer does not come first – your staff should come first! If your employees are happy, then they will give excellent service to your customers, and your customers will be happy. So, it is worth taking note of the following points: 1. Teach your staff how to handle difficult situations. If you observe them handling a difficult situation badly, do not criticize. Tell them “I don’t know how I would have dealt with that problem – I’ll need to think about it” 2. Treat your staff with courtesy and respect. They will usually give the same in return. 3. Discuss your training requirements with your supervisors before you begin to train your staff, so that your management structure is cohesive and working towards the same goals. 4. Set weekly or monthly training sessions. Use these sessions to highlight strengths and weaknesses of your staff, and ask your staff if there are any points they wish to raise. 5. NEVER reprimand any member of staff in front of other staff or customers. If you have a complaint with their work, discuss this in private. 6. If you have a problem with a member of staff, raise the problem you wish to discuss and finish with praise. If you manage your staff with tact, they will listen to your complaint without resentment. 7. Finally, remember – you are creating a team, without your team you do not have a business. With regard to the location of a coffee shop, many people overlook this starting point. They look for a shop that will cost them the least rent and tell themselves that their shop will be run so well that people will flock to it. But remember, consumers are fickle! And lazy! If your shop is not in the right place, whatever you do and whatever you offer, your business will be limited by its location.
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So, don't commit yourself to any premises until you know how many people will pass by your shop each day. You will be investing a huge amount of your time and money into your new business and you really won't want it to fail. Put aside as much time as possible to find the best position for your shop. Take a clipboard and stand outside a popular coffee shop - count how many people walk past the shop and how many stop for a coffee. Do this at different times of the day, and different days of the week. Take a note of the nearby shops that are attracting shoppers - you need your coffee shop to be convenient for people who "shop 'til they drop" and then need refreshment. On average, customers tend to spend around £4 a head in a coffee shop, perhaps slightly more in expensive areas. You can use this as a basis to work out how many customers you will need per day to cover your costs and make a profit. So, if your operating costs, which will include repayment of setting up costs, wages, food, utility bills and last, but not least, profits, require you to make £3500 per week, you will need at least 125 people per day spending a minimum of £4 each, to give you the £500 needed per day, based on a 7 day working week. So remember - do the maths first and foremost and make sure your shop is in a location where it will have enough passing trade to cover your costs. Treat your staff well and you are on the way to turning coffee into gold! Don Clarke has written a 136 page guide which is available in digital and printed form. For a free newsletter and his Top 10 Tips, visit http://www.howtosetupacoffeeshop.co.uk/newsletter.htm The guide will soon be available in Turkish, and a version is currently being prepared for the US market.
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Have a Successful Coffee Shop Business By Karyn Lewis
Running a coffee shop business can be a great idea, but there are some common mistakes that owners run into. Do your best to avoid these types of issues and you will find it is more profitable for you. There is no shortage of consumers out there for coffee and related drinks. Therefore you simply need to do your best to bring those customers to you. Not advertising your coffee shop business is a mistake. There are too many others out there for people to go to. The thing you will also come across is that people are often very loyal to the coffee shop they already go to. Therefore you need to offer something that will entice them to give you a chance. It could be a promotion for a free cup of coffee or some other offer that has value to them. You may be able to offer a lower price than the competition and sometimes that will work. You need to realize though that most consumers don’t mind paying a bit more for quality. Therefore that tactic may not get you very many new customers. You can’t have a successful coffee shop business if you aren’t in a good location. You need to think about accessibility. People are often very busy in the mornings when they are most likely to get coffee drinks. If you are on their way to work, school, and other routine activities then you will see more people coming in. If they have to go out of their way to drive to your coffee shop business then they will be less likely to stop in. Think about accessibility in the way of foot traffic as well. How close are you to places where people will be hanging out or working? All of that needs to be considered before you select a place to put your coffee shop. You may find it is more effective to build a new place than it is going to be to purchase a building that already exists. You may be tempted to buy one that is already out there but you need to find out why it is empty. It could be that it wasn’t accessible enough for people to find it convenient. There is no doubt that the quality of the products and service you offer at your coffee shop business has to be very high. You don’t want to cut corners by reducing the quality of what you use. The ingredients you use to make the drinks will determine your outcome. Even the quality of the equipment you use and the water you mix ingredients with will affect the taste. You can be sure that people are also anticipating quality service as well. No one wants to get their coffee from a face that doesn’t seem happy to see them. You need to make sure everyone you hire is treating customers like they should be treated. It will have a significant impact on your coffee shop business. Karyn Lewis is passionate about great coffee. If you are thinking of http://www.coffeeshopprofits.com/buyacoffeeshop.htm buying a coffee shop, and avoiding the common mistakes new owners make, you can read more at her recommended at her coffee" title=" http://www.coffeeshopprofits.com">coffee" target="_blank">http://www.coffeeshopprofits.com ">coffee business website.
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