J. Boag & Son History The History of Boag’s Introduction Fact: Europeans settled what later became Burnie, on the In 1881 the Esk Brewery was established on the banks of north coast. the Esk River in Launceston. 1853 When James Boag I and his son, James Boag II, took over James Boag I arrives in Melbourne, Australia with wife, the Esk Brewery, it was said to be the most complete in Janet, and four children. The family came to Launceston Tasmania. The name Esk Brewery was retained although immediately after their ship docked in Melbourne. Boag’s Brewery became a frequent reference. James was given a job by his uncle, John Fawns, who owned the Cornwall Brewery. Under the leadership of James Boag the brewery quickly established a reputation for brewing the highest quality Fact: Transportation to Van Diemen’s Land ceases with beers. the last shipment of convicts arriving in Hobart. Our devotion to the brewer’s craft continues. This, 1854 coupled with the pride and passion of our workforce Born in 1854 and educated in Launceston, James Boag and our commitment to building premium brands, is II was every inch an energetic entrepreneur. A keen why today we are leading the way as Australia’s Premium sportsman throughout his youth, James generously Brewer. supported sporting clubs all his life. 1822 James performed his military service in Launceston and James Boag I was born in Paisley, Scotland. qualified for the Long Service Medal in 1910. During the 1901 Federation celebrations, the Examiner reported Fact: King George IV made a royal visit to Scotland. It that at midnight, ‘twenty-one guns boomed out the was the first time a monarch had come to Scotland since royal salute from the Launceston Artillery under Captain 1641. J. Boag’. 1826 Fact: The Hobarton Mercury published for the first time The Lame Dog Hotel (later to be known as the Tamar as a bi-weekly broadsheet (later to be known as The Hotel) was constructed and by the 1930’s this imposing Mercury). Georgian style building had become one of Launceston’s most pre-eminent hotels. George Radford and his family 1878 were the first to operate a hotel on this site and were James I and James II leave the Cornwall Brewery. James here for 26 years. Mary Radford was the first female II goes into partnership with John Glenwright at the licensee. In the nineteenth century, it was not unusual Cataract Brewery. for women to run family hotels after the death of their husband. For half of its 150 years, the Tamar Hotel was James I was listed as the licensee of The All Year Round owned by women. Today this building has been restored Hotel. to house the Boag’s Centre for Beer Lovers. Fact: The first Australian cricket team tours overseas and Fact: Settler John Batman, later one of Melbourne’s is made up of indigenous players. founders, helps to capture bushranger Matthew Brady near Launceston. 1829 John Fawns establishes the Cornwall Brewery in Launceston. J. Boag & Son History 1881 1900 James Boag III is born. The Cyclopaedia of Tasmania published in 1900 reported: “Tasmanian ale and beer enjoy an inter- The Esk Brewery is established. colonial fame, and are generally admitted to being infinitely superior to anything produced elsewhere in Fact: First census is held. Australia has a population of Australia.” 2,250,000 excluding Aborigines. “Climatic advantages perhaps, to a great extent, account 1883 for the superiority of the article brewed on the island, J. Boag & Son is officially formed, as the partnership but the aid of nature would be of very little service between James Boag I and his son, to operate the Esk unless those who are engaged in the industry had taken Brewery. intelligent advantage of it.” J Boag & Son’s initial output was seven hogsheads of “Amongst those who occupy a foremost place in the beer weekly. ranks of those who have earned for Tasmania the celebrity we have just alluded to are Messrs J. Boag & Fact: Sydney-Melbourne railway is opened. The journey Son.” takes 22 hours. Fact: Queen Victoria proclaims that on and after 1 1887 Jan 1901 the six colonies shall be united in a Federal James Boag II began management of J. Boag & Son on Commonwealth under the name of the Commonwealth the retirement of his father. of Australia. A new malthouse was built and weekly production had 1913 increased to more than 500 hogsheads with the brewery George Boag, second son of James III, was born. employing a constant 30 members of staff. Fact: Douglas Mawson returns from his epic South Pole Fact: The word beer comes from the Latin word bibere, exploration. which means to drink. 1919 1890 James Boag II died and was succeeded by James Boag James Boag I died in Melbourne aged 68. His remains III who had been training at Tooth & Co’s brewery in were conveyed to Launceston for the funeral service, Sydney. which was conducted at St Andrew’s Church. The cortege comprised a very large number of followers The Daily Telegraph reported “a wide circle of friends will according to a report in the Examiner. regret to learn of the death of Mr James Boag. …He was a man keenly interested, though not perhaps altogether Fact: The University of Tasmania is founded. publicly, in the welfare of the city, and devoted much time to the development of sport … 1898 J. Boag & Son purchased the Cornwall Brewery and A widow, five sons and four daughters are left to mourn amalgamated it with the Esk Brewery. the loss of a devoted husband and father”. Fact: Elizabeth Wilson becomes the first woman to teach Fact: The first rotary dial telephone is released. at the University of Tasmania – 2 years after she became the first woman to graduate from the University. J. Boag & Son History 1924 1997 James Boag III took a temporary retirement from the Boag’s Strongarm Bitter is launched nationally. company until 1930 when he re-entered J. Boag & Son as Managing Director, a position he held until his death Fact: Ted Matthews, the last survivor of the first Anzac in 1944. landing at Gallipoli, dies aged 101. Fact: Vegemite is invented in Melbourne. 2000 San Miguel acquire J. Boag & Son. The existing 1944 Tasmanian management team is retained to continue James Boag III dies at the age of 63. His obituary in running the company. the Examiner reported the following: “Having been closely connected with business and sporting activities, Production has increased annually for the past 3 years Mr Boag was known and respected by a wide circle and this growth is planned to continue. of friends. At the time of his death, he was Managing Director of J. Boag & Son Limited and a Director of Fact: Sydney hosts the Olympic Games. Tasmanian Breweries Pty Limited.” 2002 George Boag, James III’s second son, took over James’ James Boag’s Premium Light is launched nationally and seat on the Board of J. Boag & Son. wins “New Beer of the Year” at the Australian Liquor Industry Awards. Fact: Australia’s Department of Immigration is established. James Boag’s Premium Lager is awarded “Best Marketed Beer” at the Australian Liquor Industry Awards. 1959 The first “Pride of Ringwood” hops were planted, which are now used for all Boag’s beers. The Boag’s Centre for Beer Lovers opens in the historic Tamar Hotel. Fact: Errol Flynn, the famous Hollywood actor heralding from Tasmania, dies in Canada on 14 October of a heart Fact: The Dalai Lama tours Australia. attack. 2004 1976 The first stage of a $50 million expansion of the brewery George Boag, the last Boag working in the business, is completed, with the installation of a new high speed retires to Victoria with his wife, Gwen. packaging line. Fact: Truganini’s ashes are scattered in the Boag’s Draught was launched nationally. D’Entrecasteaux Channel in line with her request at the time of her death in 1876. Boag’s St George was launched in Tasmania. 1994 Fact: Mary Donaldson marries Crown Prince Frederick of James Boag’s Premium Lager is launched nationally. Denmark. Fact: Ms Helen Lambert is appointed the state’s first woman magistate. J. Boag & Son History 2005 The Boag’s Brewery covers the complete block enclosed by William, Tamar and Shield Streets and The Esplanade in Launceston. J. Boag & Son employs 156 people and produces around 50,000,000 litres of beer annually. Boag’s St George is launched nationally. Fact: “Live 8”, the largest ever rock concert is staged in support of ending world poverty. 2007 The fourth James Boag’s Premium television commercial is launched as well as new packaging for both Premium and Premium Light. Boag’s Classic Blonde is launched nationally. Boag’s Wizard Smith is launched on limited release nationally. Fact: 2007 is the 40th anniversary of the 1967 referendum that saw more than 90% of eligible Australians vote YES to count Aboriginal and Torres Strait Islander Australians in the national census of the population and to give the Commonwealth Government power to make specific laws in respect of Indigenous people. This event is often referred to as the first stage of the reconciliation movement in Australia.