Stakeholder Analysis Primer by mercy2beans111

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									Stakeholder Analysis Primer



           Professor Doug Cerf
 Bren School of Environmental Science and
               Management
     Environmental Risk Management
                Winter 2008
    Stakeholders vs. Stockholders

• Why is stakeholder analysis an issue for a
  course on risk management?
  – understanding stakeholders is fundamental to
    evaluating a situation that involves
    environmental risk
  – The purpose of the the firm Indonesia case is to
    evaluate a situation that has a large and diverse
    set of stakeholders
                 Printed on recycled paper-actually
                      better, not printed at all
        Stakeholder Analysis

• A normative approach to understand the
  environment (in the management sense) in
  preparation to do risk management
• Use this approach for each stakeholder




              Printed on recycled paper-actually
                   better, not printed at all
    Stakeholder analysis model

1. A description of the stakeholder
   including the names of the groups/people
   that makes up that stakeholder.
2. Determine on a scale of one (weak) to five
   (strong) the relative strength of the
   stakeholder (ie: in other words how much
   influence does the stakeholder have over
   the firm). Justify your ranking.
               Printed on recycled paper-actually
                    better, not printed at all
     Stakeholder analysis model
3. Determine on a scale of one (weak) to five
   (strong) the relative strength of the reciprocal
   relationship between the firm and the
   stakeholder (ie: in other words how much
   influence does the firm have over the
   stakeholder). Justify your ranking.
4. Determine on a scale of one (adversarial) to five
   (cooperative) the nature of the relationship
   between the stakeholder and the firm. Justify
   your ranking.

                 Printed on recycled paper-actually
                      better, not printed at all
    Stakeholder analysis model

5. Identify the two most important issues to
   the firm regarding this stakeholder. If
   appropriate state the issues as questions.
6. Briefly describe a strategy
   recommendation for the firm to deal with
   each stakeholder that you identify


               Printed on recycled paper-actually
                    better, not printed at all
• After we discuss the Freport case I will
  provide an example of stakeholder analysis
  for two stakeholders using this framework




               Printed on recycled paper-actually
                    better, not printed at all

								
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