Wild Blueberry Newsletter by undul845


									Wild Blueberry Newsletter
December 2009 Agricultural Trade Show There will be a Pesticides Applicator Recertification session on Thursday, January 14, 2009 in the Kennebec/Penobscot Room at the Civic Center in Augusta, Maine. The University of Maine Cooperative Extension and the Maine Board of Pesticides Control will present three one-hour training sessions. Licensed pesticide applicators and dealers may attend sessions to earn credits towards recertification. One credit will be allowed for attendance for each hour. The schedule is as follows: 9:30 – 10:30 a.m. 10:45 – 11:45 a.m. 12:30 – 1:30 p.m. Regulation Update – Paul Schlein, BPC Cranberry Pest Management – Charlie Armstrong, UMCE Blueberry Pest Management– David Yarborough, UMCE

To see all the events providing pesticide credit at the trade show visit: http://www.maine.gov/tools/whatsnew/attach.php?id=46926&an=1 Exam Training for Private Pesticide Applicator Licensing Exams Scheduled The University of Maine Cooperative Extension and the Maine Board of Pesticides Control will present a three-hour training session to prepare growers for the Private Pesticide Applicator Core exam on Wednesday January 13, 2009 in the Capital Room at the Civic Center in Augusta, Maine. After the Core exam training, both Core and Commodity exams will be administered. 9:00 – 12:00 p.m. 1:00 – 3:30 p.m. Private Pesticide Applicator Core Exam Training – Jim Dill, UMCE & Gary Fish, BPC Private Pesticide Applicator Core & Commodity Exams Administered

WBANA Promotion Update
Web Promotion: Epicurious.com was selected as the Internet media property for the 2009 on-

line promotion. The 4-week promotion is expected to debut around November 16th promoting the frozen fruit message and drive visitors to a sweepstakes entry page. Details around a Maine getaway offer are being finalized. The added incentive of a trip sweepstakes is expected to boost click-through rates and gather a larger number of email addresses than a promotion with a smaller, more limited giveaway. The campaign will deliver nearly 4 million impressions over the 4-week timeframe. The program is designed to build brand awareness among a distinctly “foodie” audience and garner new subscriber emails for remarketing. The promotion will also be complimented with a test sponsorship of the Real Age Tip-of-The Day. An opt-in email from Realage.com, a site founded by the YOU doctors Oz and Roizen, the Tip-of-The-Day reaches 6.5 million opt-in members.
A Member of the University of Maine System
Published and distributed in furtherance of Cooperative Extension work, Acts of Congress of May 8 and June 30, 1914, by the University of Maine and the U.S Department of Agriculture cooperating. Cooperative Extension and other agencies of the U.S.D.A. provide equal opportunities in programs and employment

Search Marketing: Pay-per-click or keyword advertising is underway testing search terms and

driving traffic to wildblueberries.com. Topics include promoting the frozen product, health benefits, newsletter subscriptions, epicurious.com sweepstakes, and recipes.
E- Newsletter: The current issue of WBANA’s Health News launched in October. An

interview with Dr. Steven Pratt, M.D., member of the Bar Harbor Group and author of the SuperFoods books is the lead story of the fall issue. The interview leads with… Superfoods Guru Dr. Steven Pratt Eats Like a Caveman (and thinks we should, too). Other stories include a health research roundup, harvest update and slide show, a feature on frozen wild blueberries, recipes and more. A copy of the introductory page/screen is attached. To sign up for the enewsletter visit http://www.wildblueberries.com/news/newsletter-subscribe.php. If you’re already a subscriber, forward a copy to a colleague and encourage sign-up.
American Dietetic Association Meeting: Dr. Steven Pratt, M.D. was the star attraction at the

Wild Blueberry Association booth at the recent American Dietetic Association show. 300 lucky show attendees received a signed copy of his latest book SuperHealth. The book signing drew a crowd, with people lining up well in advance of the signing. Dr. Pratt also made himself available to show attendees after the signing helping spread the message about the Wild Blueberry health story. Attendance at the show was strong as was interest in the wild blueberry message. Show graphics featured the new retail frozen fruit graphics explaining that the supermarket freezer case is the place for wild blueberries. Sincerely,

David E. Yarborough Extension Blueberry Specialist

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