Emue Technologies Anti-Fraud Credit Card Features E-Ink Display- David Novak (TheGadgetGUYcolumn.com) by motiondynamicsgadget

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									Emue Technologies Anti-fraud credit card features E-Ink display
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David Novak (The GadgetGUY) is a syndicated columnist who reviews and features the latest in consumer technology. For cutting-edge information on what’s hot and what’s new in gadgets and gizmos , The GadgetGUY has his pulse on everything related to computers, camcorders, car tech, cameras, gaming, GPS devices, networking, TVs, software, wireless devices, media players, hi-fi, wifi, cell phones, home appliances, sports science, power tools and more.

Emue Technologies has unveiled the next generation of its anti-fraud credit card. The device combines an embedded 14-segment E Ink display with a 12-button numeric keypad, microprocessor and, despite being the same size as a conventional card, a battery designed to last for three years. To authenticate a phone or online transaction, the user enters the transaction information and their PIN with the keypad to generate a one-time-only authentication code that appears on the E-Ink display. The company has also developed the first Authentication Application for the iPhone along with Javabased mobile applets. Visa announced earlier this year that it was testing the company's embedded

authentication technology in an effort to combat card-not-present (CNP) fraud and the companies have been working closely together over the past 18 months to develop the Visa CodeSure solution which is currently being piloted by banks in the UK, Switzerland, Italy and Israel. (www.emue.com)

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