Business Idea Presentation Template
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Content
Introduction Background Objectives Project/Product/Solution Technology Architecture Intellectual Property Market Needs Customer Value Proposition (CVP) Competitiveness Unfair Advantage Marketing Strategies The 4Ps of Marketing Business Model Summary – Call to Action
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Introduction
Title of the Project Introduce Yourself Introduce Management Team
Include key personnel Emphasise directly related expertise and experience
Organisation Chart
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Background
State project / product / solution background State project stage – idea / proof of concept / prototype / product or solution Key sponsors [if any, and state type]
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Objectives
State the objectives of the project / product / solution
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Project / Product / Solution
Describe project / product / solution Describe key features / uniqueness Describe key benefits to customer
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Technology Architecture
Technology (ies) need Platform How? Software Communications Data Middleware Including …
Technology partners Support structure Use of IP, licensing SLAs
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Intellectual Property
Protecting IP
Patent, copy right, trademark, secret? Retain and use License Sell
How do you intend to profit from IP
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Market Needs
Is there a market for the project / product / solution? Breakthrough / killer application / improvement of product? New innovative idea? Replacement? Cost Advantage? Niche? Describe the general business outlook [this will
demonstrate that you are in tune with the market]
Market research data / statistics conducted or references
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Customer Value Proposition (CVP)
Customer’s problem / want / need How customer satisfaction will be met Why customer will be compelled to buy from you Equalise the value / price equation CVP examples:
Small corner shop – small selection of goods, convenient location, convenient opening times, local friendly & personal service IT company – cost efficiency, robustness, secure, speed
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Competitiveness
Identify project / product / solution competitive advantage vs
Direct competitors Indirect competitors
Identify project barriers vs competitors Demonstrate your ability to maintain a Sustainable Competitive Advantage
Superior value … that … Endures over time?
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Unfair Advantage
Your unfair advantage(s) Why & how? Competitive strategy Examples of unfair advantage
Ikea
Stylish quality furniture, unique and fun buying experience, knockdown format, affordable Uses leading-edge, supply chain management, realtime inventory (zero obsolescence), customisation, passes efficiency and cost reductions to clients
Dell
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Marketing Strategies
Market segmentation Market research Go-To-Market Strategy Marketing plan - Advertising & Promotions ( A & P) - Collaterals - Distributorships - Partnerships - Direct Sales A signed contract will be a strong selling point Marketing personnel – key – hire if need be
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The 4 Ps Of Marketing
Product – properties of your product Price – right price & value Place - availability Promotion – informing and creating an interest in customers in a way they understand
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Business Model
How does the business make money?
Direct sales? Lease? Subscriptions? Build & Transfer? BOT? Build, Operate Maintenance? Etc … Commission? Mark-up? Maintenance? Etc …
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How do you compensate your channels?
Summary - Call To Action
Re-state your needs / requirements to commercialise idea Acknowledge / thank for input
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