Presentation of Invest in Sweden Agency
Year 2008
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Content
FOREIGN INVESTMENTS ISA’S MISSION ISA BASIC FACTS ISA PROCEDURE ISA RESULTS
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FOREIGN INVESTMENTS ISA’S MISSION ISA BASIC FACTS ISA PROCEDURE ISA RESULTS
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FOREIGN INVESTMENTS
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The importance of FDI
FDI is increasingly important to a country’s growth. The competition to attract investments is getting harder each year. Companies invest abroad as a consequence of globalization. In order to keep the critical mass of strategic sectors in Sweden, it is vital to increase the flow of FDI.
A number of emerging economies will be playing an important role in international business. It is therefore important for Sweden to gain a position in these dynamic markets.
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FOREIGN INVESTMENTS
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What’s in it for us?
Growth, technological development and job opportunities. Strengthened competitiveness in strategically important sectors. Small and medium sized companies gaining new capital, new markets and expertise through international contacts. Enhanced regional networks and competence to further attract new foreign investors.
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Global investment flows
1997-2007, billion USD
1600 1400 1200 1000 800 600 400 200 0
Total investment Developed countries Developing countries
* Figures for 2007 are preliminary Source: Unctad, 2008
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19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 *
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FOREIGN INVESTMENTS
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Global increase of investments
Global investment flows 1997-2007, billion USD
1600 1400 1200 1000 800 600 400 200 0
Total investment Mergers and acquisitions
* Figures for 2007 are preliminary Source: Unctad, 2008
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19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 *
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FOREIGN INVESTMENTS
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Balanced investments
Foreign assets in Sweden and Swedish assets abroad 2006, billion SEK
2000 1,552 1500
1,760
1000
500
0 Foreign assets in Sweden Swedish assets abroad
Source: SEB, 2008
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FOREIGN INVESTMENTS
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Global investment promotion
Investment promotion agencies 2005
REGION NUMBER OF IPA’S
Western Europe Central and Eastern Europe North America
Latin America and the Caribbean South and East Asia Other parts of Asia Africa
104 25 62
46 69 75 61
Others
Total
Source: The World Bank 2006
3
445
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FOREIGN INVESTMENTS ISA’S MISSION ISA’S MISSION ISA BASIC FACTS ISA PROCEDURE ISA RESULTS
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ISA’S MISSION
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ISA’s mission
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2 3 4
Attract FDI to Sweden to enhance Swedish competitiveness and promote growth. Increase awareness of business opportunities in Sweden and the image of Sweden as an attractive country for investments.
Extend cooperation with players in the private and public sectors, and increase FDI skills and expertise in municipalities, counties and regions.
Provide the government and other relevant players with high-quality investment analysis of the Swedish and international economies.
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ISA’S MISSION
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First mission
International Sales organizes industry-specific project teams in Swedish strategic sectors in order to offer decision support, investment objects and establishment services to potential investors.
Automotive Cleantech ICT
Life sciences
Packaging Services: business processes, contact centers, financial services, logistics
retail, regional headquarters, shared service centers, and travel and hospitality
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ISA’S MISSION
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Second mission
Market Communications works with three main target groups: foreign investors, Swedish decision makers and opinion leaders, and other investment promoters.
PR and media Website (seven languages) Publications Fact sheets Case studies Sweden Promotion Forum
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ISA’S MISSION
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Third mission
Regional Services enhances cooperation with players in municipalities, counties and regions. Regional services and networking Skills and expertise development After care
National cooperation from a regional perspective
Regional cluster development
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ISA’S MISSION
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Fourth mission
Research analyses of investment climate trends in Sweden and its competitors.
Annual publication: Investment in the global and Swedish economy Studies in current subjects Statistics and analysis of FDI trends Contributions to most ISA publications Research groups
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FOREIGN INVESTMENTS ISA’S MISSION ISA BASIC FACTS ISA PROCEDURE ISA RESULTS
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ISA BASIC FACTS
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ISA at a glance
Background
Started activities in 1996 Director-General: Per-Erik Sandlund
Personnel 70 employees in 6 countries 80% are academics and the majority with private sector
backgrounds
Sector specialists
Budget
SEK 78 million 77% governmental funding
Results
In 2007: 174 investments and about 2,500 new jobs Since 2001: close to 1,000 investments and about 25,000 new jobs
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ISA organization 2008
Audit Committee
Advisory Board
Director-General
Economic Council
Research Administration & IT Business Development
Establishment Services
Market Communications
Regional Services
International Sales
China
Automotive/IVSS
India
Cleantech IT & Telecom (ICT)
Japan Life Sciences USA Packaging
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ISA’s focus areas
Industry sectors
Automotive Cleantech ICT Life Sciences Packaging Service sectors Contact centers Financial services Logistics
Regional headquarters
Retail Shared service centers
Tourism
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ISA BASIC FACTS
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Finances
SEK million Government appropriations Government grants Grants from partners Total
2008 61 3 14 78
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ISA BASIC FACTS
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ISA’s international organization
ISA Offices -Sweden -India -Japan -China -North America
Embassies and consulates
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ISA SERVICES – YOUR BUSINESS FACILITATOR
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Partners in 17 regions
Norrbotten County Västerbotten County Västernorrland County Gävleborg County Stockholm Business Region Östergötland County Jönköping County Kalmar County Kronoberg County Jämtland County Dalarna County
Värmland County
Örebro County Skaraborg Business Region Göteborg Sjuhärad Business Region Skåne
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ISA BASIC FACTS
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ISA in cooperation
Member of World Association of Investment Promotion Agencies (Waipa) Close cooperation with
• •
Nutek - the Swedish Agency for Economic and Regional Growth VINNOVA – the Swedish Governmental Agency for Innovation Systems Swedish Energy Agency
the Swedish Road Administration and others
• •
222 members from 156 countries Close cooperation with Nutek - the Swedish Agency for Economic and Regional Growth and VINNOVA – the Swedish Governmental Agency for Innovation Systems
•
• •
Part of the Baltic Sea Region Investment Promotion Agencies (Bipa)
Sweden promotion
•
•
Baltic cooperation arena
•
Project in India
Part of the Council for Promotion of Sweden - Ministry for Foreign Affairs - Swedish Institute - Swedish Trade Council - Visit Sweden
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FOREIGN INVESTMENTS ISA’S MISSION ISA BASIC FACTS ISA PROCEDURE ISA RESULTS
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ISA PROCEDURE
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ISA’s offer
Facts, analysis and individual solutions Basic facts about Sweden Sector-specific information Visiting programs Match-making with Swedish companies Business cases
Tailor-made business offers Open a sales office Start R&D business Set up a production facility Invest in a fund Take part in research cooperation Establish a regional headquarters
Decision support
Investment opportunities
Practical establishment services Legal framework, rules & regulations, costs, taxes, employment
Establishment support
Information; Market data
Important network; contact with commercial players, regional partners, authorities etc.
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ISA PROCEDURE
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The sales process: from leads to after care
Lead generating - Marketing Sales After care
Classification
Interest
Requirement
Solution
Decision
Implement
Establishment
Investment opportunity Decision support Establishment services
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ISA PROCEDURE
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ISA’s follow up system
Classification in ISA’s database Receipt from the foreign investor Audit Committee
• •
Importance of investment ISA’s contribution
Three-year follow up Five year report 1996-2000 and 2001-2005 Scorecard
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ISA PROCEDURE
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Grading system
ISA participation
Low
5 4 3 2 1 48 24 12 6 3
Medium
96 48 24 12 6
High
192 96 48 24 12
Contribution to Sweden
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FOREIGN INVESTMENTS ISA’S MISSION ISA BASIC FACTS ISA PROCEDURE ISA RESULTS
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ISA RESULTS
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Investments and results 2001-2007
5487 4 710
300 4500 4000
3 321 3 465 193 174
280 260 240 220
2 528 2 310 116 1 720 97 140 150
3500 3000 2500 2000 1500 1000 500 0 2001 2002 2003 2004 2005 2006 2007
93
200 180 160 140 120 100 80 60 40 20 0
Points Investments
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ISA RESULTS
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Types of investment 2005-2007
Corporate Joint Other finance venture 3% 3% 3% Expansion 7% Strategic alliance 15% New establishment 55%
Acquisition 14%
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ISA RESULTS
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New business establishments by county/region 2005-2007
Västerbottens County 3% Kalmar County 4% Jämtlands County 4% Skåne Region 10% Other 14% Stockholm Business Region 34%
Värmland 15%
Västra Götalands County 16%
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ISA RESULTS
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Investment by country 2001-2007
USA 19%
Other 26%
India 6% Norway 6% Germany 7% Japan 11% UK 11%
China 14%
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ISA RESULTS
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Points by country
2005-2007, points
US China Japan UK Germany Norw ay India France Finland South Korea Netherlands Taiw an Denmark Austria Other 36
12 117 72 36 90 13 8 18 6 204 318 282 297 4 50 468 4 56 438 6 12 690
1068 777
579 594
390 348 312 276
576 492 510
255 144
342
150 13 2
114
2 70 12 0 84
108 108
12 0 14 1 18 6 18 6
2007: 5 487 2006: 4 710 378 2005: 3 465
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ISA RESULTS
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New job opportunities 2001-2005
7 000
17 000
4 000 6 000
10 000
New job opportunities
Grow th
New jobs
Multiplier effect
Total
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ISA RESULTS
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The increasing importance of ISA’s participation %
“High impact”
80 70
The ISA contribution was vital to the investment 60
50
“Low impact”
The investment would have taken place without ISA
40 30 20 10 0 2001 2002 2003 2004 2005 2006 2007
High impact
Low impact
Source: Receipts from foreign investors
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ISA RESULTS
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Awards
The World Bank and its Miga division creates the annual Investment Promotion Agency (IPA) Performance Review: 2005: World Leader IPA among 178 investment promotion agencies 2006: Top IPA Overall among 125 investment promotion agencies
Other awards:
2006: The World’s leading IPA website (GDP Global) 2007: The best investment promotion agency in China (Mofcom) 2007: Investor satisfaction service (CFI) The investors' perception of ISA's services has increased with 3 units 82 (of 100).
Source: World Bank / Mulilateral Investment Guarantee Agency (Miga), 2005 and 2006, GDP Global 2006, Mofcom; The Chinese Ministry of Comerce 2007, CFI international
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Thank you!
For more information Welcome to visit website www.isa.se to download publications, presentations, fact sheets and case studies
October 29, 2008
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