portfolio by liwenting

VIEWS: 35 PAGES: 19

									Portfolio
2003-2005

1

Overview
• Campaigns
– System-wide – Target Markets

• Collateral Material
– – – – Brochures Posters Coupons Business Cards

• Electronic Advertising
– – – – Banner Ads Online Promotions Online Contests Email Marketing

• Image Management
– Logo Reference – Sign Reference

• Print Advertising
– Newspaper Ads – Magazine Ads – Yellow Page Ads

2

Campaigns: System-wide
• Campaign Slogan: just drive.

3

Campaigns: Target Markets
• Campaign Slogan: earn more. • Target Market: Seniors

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Campaigns: Target Markets
• Campaign Slogan: arrive in style. • Target Market: GLBT

5

Campaigns: System-wide
• Campaign Slogan: Think BLUE.

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Electronic Advertising
• Banner Ads

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Electronic Advertising
• Online Promotions

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Electronic Advertising
• Online Contests

9

Electronic Advertising
• Email Marketing

10

Print Advertising
• Newspaper Ads

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Print Advertising
• Magazine Ads

12

Print Advertising
• Yellow Page Ads

13

Collateral Material
• Brochures

14

Collateral Material
• Posters

15

Collateral Material
• Coupons

16

Collateral Material
• Business Cards

17

Image Management
• Logo Reference

18

Image Management
• Sign Reference

19


								
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