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Use this tool to monitor and to compare the key metrics of your competitors Social Media efforts.
Instructions 1. Select the Social Media channels (Blogs, Facebook, Twitter, etc.) that your competitors are using & c examples). 2. Populate each "Tab" with your competitors names and input the corresponding metrics. 3. Review the results of your tracking efforts to generate new ideas for your company and to determine 4. If you choose to track your competitors "Overall Sentiment", be sure to define "sentiment" and create Social Media Competitor Tracking Tool etitors are using & create "Tabs" for each of the channels that you would like to track (see etrics. y and to determine which of your competitors poses the biggest threat. ntiment" and create a structured approach for scoring. Blog Competitor Name Monthly Blog Posts Overall Sentiment Average Comments/Post Overall Word Count Dominant Categories Competitor A 35 Negative 2.4 175.3 Technology, News Competitor B 56 Neutral 2.1 560.6 Business, Technology Competitor C 10 Positive 1.2 493.2 Technology, Business Facebook Competitor Name # of Fans Overall Sentiment # Comments/Posting # of Likes/Posting Dominant Categories Competitor A 100 Negative 5 1 New Product
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