VISUAL IDENTITY | Quick Reference Guide
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The Logo
The School of Public Health logo is composed of two elements: the emblem and the wordmark. These two elements should always be used together. The logo must not be redrawn or modified in any manner. If you have to resize the logo, do so proportionately. Always use an electronic logo file; do not copy and paste a logo from the Internet.
Emblem Logo
Wordmark
Minimum Size
In order to retain legibility, the School logo should never be reproduced smaller than 1˝ in width for print media and 1.75˝ for electronic media.
1˝ Minimum size print 1.75˝ Minimum size screen
Clear Space
A minimum amount of clear space should always surround the logo to separate it from headlines, text, imagery or the outside edges of a document. Clear space around the School logo is important to preserve legibility and maintain impact.
1/2 x
1/2 x 1/2 x
x
1/2 x
Clear space
Do not.... 1. distort the logo 2. use other fonts 3. resequence the logo 4. use unauthorized colours 5. isolate the emblem 6. box the logo
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university of alberta
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VISUAL IDENTITY | Quick Reference Guide
Colour
The School logo is composed of two colours, University green and University gold. The logo is also available in single-colour designs. Use the black or green logo on light backgrounds and the white or gold logo on dark backgrounds for maximum contrast. For questions about using the logo in colours other that what is shown to the right, please contact Jaclyn Dobbe (See contact informtaion below).
University Green University Gold
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100, 0, 69, 30 0, 101, 70 Pantone 341C Hex 006633
CMYK RGB
0, 18, 83, 0 255, 209, 40 Pantone 122C Hex FFCC00
CMYK RGB
Logos for Light Backgrounds
Prominence
There may be instances when you are working with multiple logos for different organizations in the same document. The guidelines for hierarchy are as follows: First Level Prominence This is when the School of Public Health is described as the owner of the application. Place the logo in a visually dominant position at the top or bottom of the piece. All other logos should be smaller and placed below the School of Public Health logo or on the back of the document. Equal Prominence This is when School of Public Health is working in collaboration with another organization(s) and they are described as co-owners of the application. Logos should be the same size. Ensure that the logo is readable and retains the required minimum clear space to ensure recognition. Logos can be placed at the top, bottom or back of the piece. Lower Level Prominence This is when the School of Public Health is described as one of the sponsors as part of an application. The owner of the application should receive first level prominence and be placed in a dominant position while the School logo should be smaller and placed at the bottom or back of the document along with any other partner logos.
Logos for Dark Backgrounds
First Level Prominence
Equal/shared Prominence
Document Title
Document Title
Lower Level Prominence
logo can also be placed on the bottom if lower level logos are on the back, size should remain the same.
Questions?
For assistance with these visual identity guidelines and related questions, please contact:
Document Title
Jaclyn Dobbe (780) 492-2027 jaclyn.dobbe@ualberta.ca
VISUAL IDENTITY | Logo Cheat Sheet
Logo File Help!
EPS (Encapsulated Postscript) • often appear to have jagged edges on-screen, but print out crisply • is a vector graphic and can be resized without distortion or loss of detail • good for professional printing, large posters, publications, and promotional items • do not use EPS for presentations that will be displayed on screen TIF (Tagged Image Format) • large file size • good quality but will lose detail when enlarged (raster image) • supported by many programs GIF • • • (Graphic Interchange Format) smaller file size will lose detail if enlarged good for use on the web
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Recommended File Formats
Type of Project Banners Books Business Cards Environmental Graphics Journals Letterhead Stationery Newsletters Newspapers Offset Printing Posters (including ppt) Signs Television Videos Vinyl Output Webpages
EPS TIFF JPG PNG GIF
printed by university printer
printed by university printer printed by university printer
GIF
JPEG (Joint Photographics Experts Group) • smaller file size • will lose detail if enlarged • good for use on the web PNG (Portable Network Graphic) • very small file size • will lose detail if enlarged • good for use in MS Office documents
Type of Program Word PowerPoint Publisher, InDesign Illustrator, Corel Draw DreamWeaver, FrontPage CMS (UofA)
EPS
TIFF
JPG
PNG
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Transparent Backgrounds When using a logo in a document with a coloured background, you will want to use a transparent logo. This means that the space behind the logo will be the same colour as the backgroung and you will not have a white box around the logo. These logos will have the word “transparent” in the file name.
*Use EPS logo files in PowerPoint only when creating posters
Inserting a Logo Depending on what software applications you have on your computer, you may or may not be able to ‘open’ a logo file. In this situation, do not try to open the file. Instead, do the following: 1. 2. Save the file and note the location so that you may retrieve it. Open the software application into which you wish to place the logo. (For this example, Microsoft Word will be used.) Click on Insert/Picture/From file. Browse to the location where you have saved the logo file. 5. 6. 7. Select the logo file. Click on Insert (This will bring the logo file into your Word doc.) To re-size the logo proportionally, place cursor on corner of the logo image, hold down and drag. DO NOT resize from sides as you will distort the logo.
3. 4.
Note: If you are increasing the logo to a size larger than the original size, be careful not to degrade the quality. You can always do a test print to ensure the lines are smooth and clear, and not pixelated.