5 Essential SEO Resources to Get More Traffic to Your Website
We all need traffic to our websites, and preferably the organic variety. (i.e Traffic derived from people searching on the search engines ) Some of us are aware that the majority of SEO (Search Engine Optimisation) practices take some time to take affect. Organic traffic Getting it can be complex and enduring, and it’s influenced by some different factors, including:
The existing optimization of your website The age of your domain and, Your skill in working with these
There are ways however, to get SEO results that you can start now that will make a big improvement. Here are 5 SEO Resource areas to work on so you can start seeing (at least) a small increase in the website traffic.
1. Keyword Basics:
Do your research – this is most important. Free tools and services at your disposal such as the Google external keyword tool (search for this on google it will pop straight to the top). Once you’re up to speed with that move into the paid (more advanced) programs and tools out there. Keyword density is a thing of the past, there is no density you should be shooting for. Natural inclusion of your targeted keywords is today’s emphasis, working them in wherever possible without being artificial or excessive. Hint: The quickest results can be made by targeting a larger number of terms that have a lower level of competition.
2. Make Great URLS:
There are many steps that go into making great URLs. Start from picking a domain name that is memorable, short and includes your main keyword. Whilst hyphens are ok, remember though more than two begins to get spam-like and excessive. For your individual page name(s), include a relevant keyword, so that each URL looks something like; www.your-keyword.com/targeted-page-keyword.html. When possible, avoid using dynamic page variables like session IDs. These add a lot of unnecessary junk to your page URLs. Hint: If you already have a site and can’t adjust the page structure to use keywords in it’s URLs, then you may want to consider buying additional domains ( to create mini sites) to support various areas within your niche. These mini sites will drive traffic to your main site.
3. Find Long Tail Keywords:
Long tail keywords are often the secret to great search engine rankings. Long tail keywords include at least three words or more, and when you find the ones pertaining to your niche you will be facing less competition. Additionally, the resulting traffic you’ll generate as a result will be much more targeted, and you’ll see better results. Hint: It will help to add long(er) tail keywords into your URL’s as well (ref #2). Doing a quick search and you will see that most “gurus” agree. The buyers are found with the Long Tail words.
4. Smart Internal Links:
Websites should always properly use their internal links to their own benefit. It’s an easy way to help each of your pages gain a higher and more targeted search engine ranking. Make sure to include each page’s main targeted keyword or phrase in the internal link, and always be sure to reference your other pages with links within your site’s content as much as possible when appropriate. E.G: You sell a type of printer. Make sure that anywhere that your keyword is found on your site that the keyword is linked to the specific product page. This will assist the individual product page rank higher in the search engines.
5. Use HTML:
The benefits of various script languages and other code are lost when they aren’t searchable in the search engines. Everything you do you want to be helping your cause of ranking. This means sticking to easily accessed HTML for your website(s). Avoid excess forms, frames of any kind, or any code that isn’t searchable. Hint: Use WordPress. Google Loves Wordpress. If you haven’t yet, look for ways to use WordPress in your business.
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