Basics of SMS Marketing
Almost everyone these days either has a mobile phone or is going to acquire one soon. Short Messaging Service (SMS) is a very effective method of communication that doesn’t cost a lot. Businesses are quickly adopting bulk SMS due to its reach and effectiveness. SMS is no longer meant for personal messages only.
Get New Customers, Retain Old Ones
While SMS marketing is a good way of acquiring new customers, you can also strengthen your relationship with previous customers as well. SMS (Short Messaging Service) is an effective way to reach out to your customers at the lowest cost. Another advantage with SMS is that you can contact multiple recipients at the same time. If you are contacting people through traditional marketing methods, you will find it difficult to make them listen because most of the time, they are under tremendous time pressure.
Numerous Bulk SMS Service Providers
The messages to the target audience have become short and direct to make them more effective. Bulk SMS service is an easy to use tool and there are numerous SMS service providers active in the market presently. Before choosing your bulk SMS service provider, choose them on the basis of their network, activities and website. Also keep the fact in your mind that it is only a promotional tool and not an advertising tool. Also, the message has to be brief because you can send only 160 words in one message at a time.
Benefits of SMS Marketing
1.The SMS technology allows easy viral marketing due to tools for forwarding the messages. 2.Mobile phones complement the existing television, radio and print advertising. 3.Numerous individuals can get personalize content if they have chosen to receive the messages. 4.The marketing response rate of SMS stands at 15% whereas traditional methods produced a success rate of only 3.5%. 5.Sending SMS messages is extremely cost effective and prices keep dropping as the volume increases with time. 6.Customers can easily receive the message irrespective of time and location as long as the phone is switched on and they are in the coverage area. 7.SMS message delivery can be guaranteed whereas one cannot be sure with e-mails. 8.SMS messages are easy to create and deliver. There is certain immediacy available with the method not available elsewhere.
For Big and Small Alike
Even if you own only a small business and are looking for an innovative method to connect with your target market, SMS marketing is the way to go. The method was considered only peer to peer at one time though the picture has changed with time. The medium can also be used to spread time sensitive information. SMS marketing delivers messages almost instantaneously thus enabling you to contact your target audience in real time. Also, SMS is not as disruptive as a phone call can be. Those who have received the message can read and respond at their own convenience.
According to studies, about 80% of cell phone owners carry their mobiles with them all the time. If given an option the customers prefer SMS messages compared to other disruptive means of advertising any day, because they have become almost numb to the traditional methods of promotion.
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