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					Mc Donald’s
I’m lovin’ it
Presented bySourabh Shikhar Durgadutta Hardeep Singh Sanjeev Kumar Singh Rai Business School

McDonald’s
McDonald's aim to be the best fast food service restaurant experience in the world - Ray Kroc

The first restaurant opened on 15 April 1955 in Des Plaines, U.S.A now they are the world’s largest food service system with more than 31000 restaurants in 118 countries serving 58 million customers every day

McDonald’s
More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

Which strategy they are using?
There are three factor those increase this business… 1- Franchiser 2- Franchisee 3- Suppliers 4- Advertising

Why they are no. 1 in largest food service?

They have formula of selling a high quality product cheaply, and quickly with cleanliness, and getting good customer satisfaction.

Mc Donald’s in India


McDonald's in India is a locally owned and managed company run by Indians, employing local staff, procures from local suppliers to serve its customers. There are 132 McDonald's family restaurants in India with about 5,000 employees. Over 2.5 lakh customers visit McDonald'sTM family restaurants spread across India every day.

Mc Donald’s in India
The company started its operations in India in 1996. In India, it is a 50-50 joint venture partnership between McDonald’s Corporation (US) and two Indian businessmen Amit Jatia and Vikram Bakshi.

Advantage to the Franchises


Being their own business Selling a well established brand name Good training process Continuous Support

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Reasons for forming a joint venture
1.
2. 3.

4.

5.

Build on company's strengths Spreading costs and risks Improving access to financial resources Access to new technologies and customers Speed to market

Do you have very short of time?
welcome

Big Mac

Quarter Pounder

Fries

DIRECT

COMPETITOR

COMPARISON

2009

MCD Market Cap: 61.38B

BKC 2.42B

Pvt1 N/A

YUM 15.98B

I ndustry

164.01M

Employ-ees:

400,000

N/A

7001

50,400

4.00K

Rev. Growth (ttm):

-7.00%

-2.50%

N/A

-6.90%

8.00%

Revenue (ttm):

22.56B

2.54B

926.60M1

10.90B

409.55M

Gross Margin (ttm):

37.55%

32.93%

N/A

24.90%

19.09%

EBITDA (ttm):

7.41B

437.60M

N/A

2.02B

40.02M

Oper. Margins (ttm):

27.65%

13.46%

N/A

13.48%

6.88%

Net Income (ttm):

4.25B

200.10M

N/A

1.01B

N/A

EPS (ttm):

3.772

1.463

N/A

2.094

0.19

PE (ttm):

14.91

12.26

N/A

16.36

13.70

PEG (ttm):

1.59

0.87

N/A

1.37

1.12

PS (ttm):


2.71

0.96

N/A

1.49

0.42

BKC = Burger King Holdings Inc Pvt1 = Doctor's Associates Inc. (privately held) YUM = Yum! Brands, Inc. ,Industry = Restaurants

28 July 2009

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How they are share their Profit?

They share their profit by Revenu share model

Conclusion
After 54 year Mc donald’s business is running fastly and they are opening their restaurant in many countries, every day the number of customer are more than previous one. All these thing are going because they are providing good customer satisfaction. Customer know the BrandMc Donald’s – The Name Is Enough


				
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