I’m lovin’ it
Presented bySourabh Shikhar Durgadutta Hardeep Singh Sanjeev Kumar Singh Rai Business School
McDonald's aim to be the best fast food service restaurant experience in the world - Ray Kroc
The first restaurant opened on 15 April 1955 in Des Plaines, U.S.A now they are the world’s largest food service system with more than 31000 restaurants in 118 countries serving 58 million customers every day
More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.
Which strategy they are using?
There are three factor those increase this business… 1- Franchiser 2- Franchisee 3- Suppliers 4- Advertising
Why they are no. 1 in largest food service?
They have formula of selling a high quality product cheaply, and quickly with cleanliness, and getting good customer satisfaction.
Mc Donald’s in India
McDonald's in India is a locally owned and managed company run by Indians, employing local staff, procures from local suppliers to serve its customers. There are 132 McDonald's family restaurants in India with about 5,000 employees. Over 2.5 lakh customers visit McDonald'sTM family restaurants spread across India every day.
Mc Donald’s in India
The company started its operations in India in 1996. In India, it is a 50-50 joint venture partnership between McDonald’s Corporation (US) and two Indian businessmen Amit Jatia and Vikram Bakshi.
Advantage to the Franchises
Being their own business Selling a well established brand name Good training process Continuous Support
Reasons for forming a joint venture
Build on company's strengths Spreading costs and risks Improving access to financial resources Access to new technologies and customers Speed to market
Do you have very short of time?
MCD Market Cap: 61.38B
Rev. Growth (ttm):
Gross Margin (ttm):
Oper. Margins (ttm):
Net Income (ttm):
BKC = Burger King Holdings Inc Pvt1 = Doctor's Associates Inc. (privately held) YUM = Yum! Brands, Inc. ,Industry = Restaurants
28 July 2009
How they are share their Profit?
They share their profit by Revenu share model
After 54 year Mc donald’s business is running fastly and they are opening their restaurant in many countries, every day the number of customer are more than previous one. All these thing are going because they are providing good customer satisfaction. Customer know the BrandMc Donald’s – The Name Is Enough