New Book "Bermuda Triangle Diet" Helps Readers Lose Weight Without Falling Prey to Marketing Tactics

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					New Book "Bermuda Triangle Diet" Helps Readers Lose Weight Without Falling Prey to Marketing Tactics
Fitness and nutrition expert Derek Alessi, Ph.D. announces the release of his new book “Bermuda Triangle Diet.” The book cuts through the hype to reveal the true intentions of the marketing companies behind weight loss plans. In addition, Alessi provides readers with proven, scientifically-based exercise and nutritious eating techniques to help them take control of their weight loss.
Buffalo, NY (PRWEB) January 6, 2010 -- People looking to lose weight and get in shape this new year now have a new, scientifically based method to do so with the release of the new book “Bermuda Triangle Diet” from fitness and nutrition expert Derek Alessi, Ph.D. In "Bermuda Triangle Diet," Alessi reveals the inside intentions of the marketing companies behind various weight loss plans, while teaching readers how to take control of their own fitness through exercise and nutritious eating.

“The health and fitness market in the United States is a $40-billion-plus industry, and for the most part, it’s a Ponzi scheme. A successful infomercial product can generate more than $40 million in sales in just three months,” Alessi says. “Eager exercisers and dieters never achieve the results they are looking for because of one common reason: They are being deceived and lied to by the best marketing companies in the game.” Many have gone through the motions of joining a gym, purchasing home exercise equipment or going on a diet, only to feel frustrated and depressed when they fail to attain the shape, lose the weight or meet the results the product claimed. Alessi takes the guesswork out of becoming fit, providing readers useful, scientifically-based exercise techniques and vital information for nutritious eating. The marketing companies for food manufacturers, diet drugs and fitness infomercials are two steps ahead of the gullible public. People so desperately want to believe what they’re being told: that losing weight and getting in shape is quick and easy, and that a company’s products work like magic. “Bermuda Triangle Diet” reveals all the tricks of the fitness industry and warns the public using fitness comedy with a new literary style. Through the use of comical pop-culture stories, this book teaches how the deceptive health and fitness industry employs psychology to prey on the emotions of the general public. Armed with this knowledge, readers can avoid buying into the hype and can focus on actual proven weight loss methods. Through the “Bermuda Triangle Diet,” readers will learn how to exercise in minimum time for maximum efficiency and how to incorporate supportive nutrition into a healthy lifestyle. Ultimately, the book teaches readers how to take control of their metabolism and increase it naturally. Concerned with the shape of today’s youth, Alessi is now conducting seminars for parents who would like to know more about the complexities of helping their children lead a healthy life in today’s challenging environment. For more information, or to purchase “Bermuda Triangle Diet,” visit http://bermudatrianglediet.com/. About Derek Alessi Derek Alessi, PhD (Dr. Derek™) is America’s premier health advocate. His core belief is that health and fitness
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are not a result of gimmicks, hype or the latest butt buster. Instead they are achieved by understanding the physiological complexities of the body and the synergistic role that the right kinds of exercise along with supportive nutrition can play in unlocking the healthy body that is inside every one of us. Alessi is the author of “Bermuda Triangle Diet” (October, 2009 Strategic Publishing), “Lose Fat Forever” (2003) and “The Promise Health and Fitness System” (2002). He has earned a doctorate degree in health and physical education and a master’s degree in nutrition. He is also a National Strength and Conditioning Association (NSCA) trainer. Alessi owns and operates a private practice, a personal training facility for adults and a facility for children in East Amherst New York. He has appeared on more than 225 TV and 300 radio programs throughout the country and has been featured in national print media including Maxim, Burn Fitness for Women and Iron-Man magazines. Alessi is also the host of a weekly TV segment on WGRZ TV Ch2 in Buffalo, New York, called Dr. Fitness. He also partners with local food banks and Feeding America to raise money and awareness for national hunger issues. In addition, he conducts health and fitness seminars for The American Heart Association, New York State Department of Corrections, New York State Public Schools, The US Army, Adidas, York Barbell Company, Spectrum Nutritional, MD Labs and other Fortune 1000 companies, small businesses and other groups, where he combines his unique brand of humor, empathy and knowledge to communicate his positive, affirming message: Make the Most of Your Life… Live It Fit!™ ###

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Contact Information Derek Alessi Alessi Fitness Inc. 716-609-3595

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