MARKETING EXTENSION by kellena97

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									MARKETING EXTENSION
  Fundamentals for Advisory
         Leaders
           OBJECTIVES
• Learn six principles of marketing
• Identify two key customers of the Advisory
  Council
• Discuss value perceptions
          PRINCIPLE #1
Your customers aren’t listening to you.
• Helps to target highest priority customers.
• Helps to learn what interests them.
• Helps to align their needs with your
  programs.
         PRINCIPLE #2
Everybody else is shouting at your
  customers, too.
• Consider who else is also competing with
  extension for the customer’s attention.
• Helps to have well prepared
  communication points.
• Helps to use creative strategies.
          PRINCIPLE #3
You can’t be successful without the rest of
  your organization.
• All faculty, staff, and volunteers need to
  agree on the common communication
  points.
• Advisory leaders have to champion the
  customer’s viewpoint.
         PRINCIPLE #4
The more you give, the more you get.
• Always thank and applaud their efforts
  regardless of how they have treated you.
• Use the product as the message as in a
  “Horn of Plenty” event.
         PRINCIPLE #5
Being good is not enough – you have to be
  better.
• Past accomplishments mean nothing.
• Doing the right things is more important
  than doing everything we have always
  done.
       PRINCIPLE #6
Everything is marketing.
• Successful programs.
• Economic development.
• Volunteers.
• Image of all associated with Extension.
• Policies and practices.
          YOUR ROLE
• Listen for and speak about the customer’s
  needs.
• Identify image busters.
• Identify what is most valued about
  extension.
• Advise on marketing plan and strategies.

								
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