MARKETING YOUR RIVERFRONT COMMUNITY

Document Sample
MARKETING YOUR RIVERFRONT COMMUNITY Powered By Docstoc
					  MARKETING YOUR RIVERFRONT COMMUNITY




Cultural Tourism’s Role in the Development of a Vibrant Main Street
                                and
        The Creation of a Main Street-Riverfront Connection
                        Beacon: A Case Study

BEACON’S RECENT HISTORY – 1983-2003

1983 Cold Spring Galleries/Auction House opens in Beacon, NY
1989 Beacon’s Renaissance begins with the restoration of Beacon’s
       West End and creation of an Antiques District
1999 International Paper Company donates former Nabisco factory to
      Dia Art Foundation
2002 Beacon Arts Community Association founded in anticipation of
      Dia:Beacon’s opening
     Launch of Beacon’s Second Saturday monthly art celebration
2003 Opening of Dia:Beacon
     Launch of Beacon Institute for Rivers & Estuaries
Beacon Then and Now
Main Street’s East End
2005-2007

2005   City of Beacon convenes Beacon Comprehensive Plan Committee
          to build on success of initial development efforts
       Beacon Business Association revived
       Launch of Newburgh-Beacon Ferry to Beacon Train Station
2007   City Council approves Comprehensive Plan
       City receives Preserve America Foundation grant for cultural tourism
          projects related to 2009 Quadricentennial
       City of Beacon convenes Greater Beacon 2009 Committee to develop
          Quadricentennial events and tourism projects
2008   Beacon’s East End and West End restored
       Main Street Corridor Committee formed to make recommendations for
         development of central “transition” zone
       George Trakas’ Beacon Point public sculpture is completed and
         Beacon Landing opened to the public by Scenic Hudson
       Planning continues for riverfront development of Scenic Hudson/Long
          Dock Beacon and Transit-Oriented Development for Beacon
          Train Station




                                                    George Trakas
                                                    Beacon Point, 2007.
                                                    Photo: Ken Goebel
                    DEVELOPMENT & MARKETING TIMELINE

1989-1999
Initiation of Antiques District      Renovation of East End of Main Street
                                             results in initial marketing efforts by
antique                                                stores at East End of Main
Street

1998      Historic Beacon Brochure, published by Beacon Business Association

2002
Opening of art galleries on          Fifteen art galleries and non-profit
Main Street and launch of            art organizations come together to
Beacon Arts Community                promote Beacon’s cultural offerings
Association                          in advance of Dia:Beacon opening

2002 Publication of Beacon Gallery Guide and Beacon, Heart of the Hudson
     Valley Guide
DEVELOPMENT & MARKETING TIMELINE
(Continued)

2003
Opening of Dia:Beacon              Beacon’s major cultural anchor opens,
                                   bringing national and international publicity
                                   and increased renovation of Main Street
Launch of Train-to-Main Trolley    City/County support hourly shuttle bus
                                   between Train Station and Main Street

2003    Art Along the Hudson – 4 Cities / 4 Saturdays Celebrating Kingston,
        Beacon, Poughkeepsie and Newburgh

Continued restoration of Beacon’s Four Hudson River cities come
Main Street and redevelopment     together to create Art Along the
of nearby communities spur        Hudson – 4 Cities / 4 Saturdays
regional marketing efforts
DEVELOPMENT & MARKETING TIMELINE
(Continued)

2005
Ferry docks are completed in       Newburgh-Beacon Ferry
Beacon and Newburgh                launched

2007 - 2008
Beacon and Newburgh begin
planning Hudson-Fulton-Champlain
Quadricentennial

2008   Newburgh Beacon Bay Quadricentennial marketing
       begins in Newburgh
2008   Art Along the Hudson – 7 Cities / 7 Celebrations
       Addition of Catskill, Hudson, and Rhinebeck
                 BEACON’S MARKETING FOCUS

 City as Destination – Historic Beacon Brochure and Beacon Guide
 Selected Areas of Town – Main Street, Riverfront
 Annual City-Wide Celebrations – Spirit of Beacon Day Parade &
  Seasonal Festivals
 Holidays – Halloween, Winter Holidays
 Special Interests – Recreation, Arts & Culture, Historic
  Sites, Pets (Beacon Barks), Hats (Beacon Hat Parade)
 City as Regional Destination – Art Along the Hudson
 Monthly Marketing Events – Beacon Second Saturday
      MARKETING HAS LED TO GROWTH OF TOURISM AND
            IDENTIFICATION OF TOURISM NEEDS

Current Tourism and Economic Development Needs

 Welcome/Information centers and/or kiosks at the Beacon Train
  Station and along Main Street
 Improved directional signage at Beacon Train Station, on Main Street
   and major roadways
 Regular, frequent shuttle bus service to bring visitors from the
   Beacon Train Station to Main Street
 Public restrooms at Beacon Train Station and Main Street
 Improved parking facilities at Beacon Train Station and Main Street
 Alternative means of transportation, including bicycles and zipcars
 A “destination” information map to be distributed at key locations
  outside the area, including Grand Central Station, NYS Thruway
  rest areas, and other major tourist information centers
Current Tourism and Economic Development Needs
(Continued)

 A “wayfinding” physical path from riverfront to Main Street to draw
  pedestrians from the riverfront to Main Street
 Increased residential development and small parks on Main Street and
  in the area between the riverfront and Main Street to improve the
  walking experience
 Sufficient commercial development to support the needs of visitors to
  the riverfront while retaining open space and public access

In addition to the above needs requiring financial support:
 Implementation of recommended zoning changes and other legislation
    required to support the above economic development needs
FUTURE PROJECTS – Directional Signage
SUGGESTED LAND USE CHANGES TO CONNECT
MAIN STREET TO RIVERFRONT
from Beacon Comprehensive Plan
   SOURCES OF SUPPORT FOR BEACON’S MARKETING EFFORTS
        COMPARED WITH OTHER HUDSON RIVER CITIES

Beacon       Marketing efforts are led and funded by Beacon Arts
             Community Association, Beacon Business Association and
             local cultural organizations, with some support from the
             City of Beacon

Newburgh     Marketing efforts are led and funded by the City of
             Newburgh, with support from local cultural organizations

Peekskill    Marketing efforts are led and funded by the Peekskill City
             Government, Peekskill Business Improvement District
             (which launched First Fridays), Peekskill Arts Council and
             local cultural organizations
                     CONCLUDING OBSERVATIONS

 Marketing has been undertaken through the collaborative efforts
  of non-profit organizations and small businesses, with support from
  government
 Marketing has been ongoing for more than a decade
 Marketing efforts have expanded over time to include neighboring
  communities
 Marketing efforts, whether local or regional, have been focused on a
  single theme (antiques, Main Street, arts & culture)
 Marketing efforts and increased tourism have led to identification of
   infrastructure improvements needed to support additional tourism