Marketing Planning and Strategy

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Marketing Strategy.
El Sheikh Ali, Ali.


                                                                Procter & Gamble, Inc.
                                                                Case page 173-185.
Case Analysis




I. What is/are the problem(s) / challenges(s) ?
II. Company Analysis:
       A. What is / are the business / mission / philosophy ?

       B. SWOT Analysis:

       Strengths:

       Weaknesses:

       Opportunities:

       Threats:

       C. What is / are their competitive advantage(s) ?



III. Analysis the options available to solve the
     problem(s) / challenge(s) ?
      A. What are the options ?


      B. What are the costs of each options ?



IV. Your recommendation and why?


V. What happened to the company since the case was
   Written ?
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