chicago advertising agencies

Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds Chicago AdEx: Advertising Experienced Hire Diversity Recruiting Program March 10th – 14th, 2008 In partnership with Chicago AMA, AAAA MAIP Alumni, Chicago Direct Marketing Association, Search Engine Marketers Professional Organizations (SEMPO, Chicago BMA and AdRants Chicago Regent Business Centers http://regentbc.com/chicago/index1.html 222 South Riverside Plaza, 29th Floor Chicago,IL 60606 Testimonials from our September 2007 NY AdEx Program: “AdEx was a great event. We met some terrific candidates and it all went off without a hitch”, Karen Eisenberg, Publicis “Thank you for a very good event. Steve and Valery, you were so well-organized everything went very smoothly and we were happy with the quality of the candidates. I look forward to talking with you about further collaborations”, Jennifer Reed, Google “The AdEx candidates were high quality and serious about DDB, which was attractive. Great job!”, Manisha Manglani, DDB Worldwide “We met a lot of great experienced candidates from diverse backgrounds. We already hired one new employee as a direct result of the event. BDI, as always, did a great job organizing and promoting the program.”, Susan Lauher, The Kaplan Thaler Group 1 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds WHAT IS DIFFERENT ABOUT THIS PROGRAM? 1. THE FORMAT: Each agency will get a private and confidential recruiting session (no other agencies will be present) to demonstrate their value proposition to pre-qualified candidates. We expect many quality experienced candidates to be employed. They won’t show up to a public job fair…but we will recruit them to our private sessions. 2. THE PROCESS: We partner with each recruiting organization months before the event to source resumes on a rolling basis. There is a dual screening process. Candidates select which recruiting organizations they wish to submit their resume to and each recruiting sponsor pre selects which candidates they will invite to their private session. Another major difference with a job fair is that you know exactly who will attend your private session as each candidate has been prescreened and formal invitations have been extended and accepted. No surprises when you show up at the event. 3. OUR ABILITY TO ATTRACT HIGH QUALITY EXPERIENCED CANDIATES FROM DIVERSE BACKGROUNDS. We do this through partnerships and affiliations and by leveraging BDI’s diversity job candidate database from past events. We will reach thousands of qualified local communications professionals via our extensive promotional outreach and partnerships with the leading associations and organizations in the Chicago region and leading national organizations. Our program will be promoted through all of their communications which will result in a robust level of participation from quality experienced candidates. 2 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds Background Over the past year Business Development Institute (BDI) has produced a number of nationwide Advertising Industry Diversity Job Fair and Leadership Conferences in New York, San Francisco and Boston in partnership with Adrants, The Ad Club of New York, The Ad Club of New England, Advertising Week 2007, AAAA MAIP Alumni, AAF Mosaic Programs, Bay Area Interactive Group (BIG), NYU, The Academy of Art University, and Boston University. Through our events and programs we have connected over 1,500 minority job candidates with over 100 advertising agencies and brands. Feedback from recruiters and candidates has been overwhelmingly positive and we would be happy to share our survey results with you and your colleagues upon request. To learn more about the 1st Annual San Francisco event, please go to: www.bdionline.com/diversitysf/ To learn more about the 1st Annual New York event, please go to www.bdionline.com/advertisingdiversity To learn more about the Boston event, please go to www.bdionline.com/diversityboston To learn more about the 1st Annual NY AdEx Program, please go to www.bdionline.com/adex Our New York AdEx Program – September 2007 Many recruiters have requested we create a new program focused on attracting experienced candidates from a minority background. Our AdEx program has been designed to help address the need for more diversity representation in mid to senior level leadership positions within agencies. This past September 2007, BDI partnered with Advertising Week 2007 to bring an entirely new and unique program to companies and job candidates who were looking for a fresh approach in diversity recruiting. AdEx: 3 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds Experienced Hire Diversity Recruiting Program held during the week of September 24-28th 2007 (New York Advertising Week) in Midtown Manhattan on Madison Avenue, was a first of its kind initiative, produced and organized to provide companies in the communication industry an opportunity to recruit top level diversity candidates through a unique and unprecedented format and design. AdEx was a private and exclusive program which connected over 250 experienced diversity professionals with 17 leading companies via private recruiting sessions. Recruiting companies and professional job candidates have expressed their satisfaction in participating in this uniquely designed program, which addressed the needs of professional diversity recruiting. For more information about NY AdEx, please visit: www.bdionline.com/adex. Program Sponsorship Details • Recruiting and sourcing services that provide qualified experienced candidates from diverse backgrounds • Private venue for a 1.5 hour program including standardized food and refreshments • • • • Agency leadership to deliver presentations and representatives to participate in interactive panel discussions Event communications, organization and follow up to be provided by BDI Ability to distribute promotional items and recruiting materials to attendees BDI will provide all job candidate registration services 4 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds • • Onsite registration, A/V and concierge services for invited job candidates and sponsor staff Resumes for all invited candidates to be provided on a CD • Option to set up one-on-one confidential interviews for senior level candidates who choose not to be included in the private sessions. • Ability for recruiting sponsors to provide a job list • Sponsorship Fee: $6,395 after February 15, 2008 - $5,495 Early Commitment Fee Before February 15, 2008 • Members of Chicago AMA, Chicago BMA, and CADM receive an additional 10% discount Early Commitment Promotional Offer Your early commitment will ensure 1. more effective marketing and brand publicity for your company from prolonged exposure and visibility to our job candidates via BDI and partnering internet sites 2. Priority access to our database of customized resumes from registered job applicants and 3. Increased response rate from top level managers and professionals looking to advance in the communications industry. Recruiting packages are all inclusive with no additional costs. 5 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds About the Program Organizers & Partners: Since 1973, the American Association of Advertising Agencies' Multicultural Advertising Intern Program (MAIP) has helped jumpstart the careers of more than 1,800 African-American, Asian-American, Latino-American, NativeAmerican, multiracial and multiethnic aspiring advertising professionals. Each year, undergraduate and graduate students are selected for a 10-week paid summer internship at an AAAA member advertising agency. Students gain practical work experience, establish key industry contacts, and perhaps most importantly, become better prepared to land a full-time job in advertising when they graduate. At the same time, the program gives advertising agencies a costeffective way to identify and recruit talented multicultural students. Upon completion of the program, interns become members of the MAIP Alumni Association, a close-knit family of MAIP graduates that fosters the development of future MAIP interns as well as the professional development of the program’s alumni. http://www.aaaa-maip.org/index.php 6 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds Chicago's chapter of the American Marketing Association offers marketing professionals like you the competitive advantage you need today. The largest of all of AMA's 70-plus chapters, Chicago AMA serves more than 1400 members and Chicago's vital business community through a wide range of benefits and services especially for marketers. Did you know that Chicago AMA's JOBS Referral Service is consistently ranked by Google in the top 3 positions for Chicago marketing jobs and is recognized by MarketingSherpa as one of the Top Sites for Marketing Professionals? Post a Job or Search for a Job today. www.chicagoama.org SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. www.sempo.org. 7 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds The Chicago Association of Direct Marketing serves the interests and concerns of direct and information-based marketers to promote effective and responsible direct response marketing. The Chicago Association of Direct Marketing provides an educational resource for members to remain informed regarding the newest technologies, techniques and legislation affecting the industry. The Chicago Association of Direct Marketing fosters member development through business, educational and social opportunities, and provides a highquality forum for the exchange of ideas by direct marketing professionals. www.cadm.org BMA/Chicago is the Business Marketing Association’s single largest chapter, serving nearly 500 business-marketing professionals through professional development, networking events and programs. BMA/Chicago enhances critical thinking, communication and managerial skills by bringing our members face to face with the nation’s top b-to-b marketing thinkers and practitioners. 8 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds Our board is proud to offer a powerful lineup of world-class marketers to you through our MarketingMasters seminar series. Mark your calendars for BMA luncheons on the third Thursday of each month, September through May (except December). http://bmachicago.org/about.lasso Created and published by 20-year advertising industry veteran Steve Hall, Adrants provides marketing and advertising news with attitude in the form of a website and daily email newsletter. Written by former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and the examination of the industry's shift from old paradigms to new. Adrants has received numerous industry accolades including: In a November 16, 2005 Wall Street Journal article, "What the In-Crowd Knows: From Hollywood to Wall Street, Our Guide to the Blogs Insiders Read to Stay Current." Adrants was named, "one of the best ways to keep up on Madison Avenue's ups and downs.” In July 2006, Adrants was awarded best advertising blog by MarketingSherpa in a survey of it's 100,000 readers Forbes named Adrants one of its Best of the Web Marketing Blogs. - For more information about Adrants please go to www.adrants.com. 9 Sourcing Agencies with Mid-Senior Level Leadership from Diverse Backgrounds Business Development Institute (BDI), founded in 2001 by Steve Etzler is a leading career program and conference producer based in New York City. BDI has produced hundreds of events including diversity recruiting programs such as Advertising Industry Diversity Job Fair and Leadership Conference National Series in New York, San Francisco and Boston www.bdionline.com/advertisingdiversity, What to do When Mother is On Your Resume Workshop and Job Fair www.bdionline.com/motherscandoit and Vault’s Legal Diversity Job Fair and Conference www.vault.com/legaldiversity. Through its creative event based programs BDI helps companies attract diverse candidates, drive new revenue growth, raise awareness for their products and services, and generate tangible results from their recruiting, business development, and marketing initiatives. We also created a powerful network of thousands of business leaders who are BDI members, partners, media sponsors, corporate sponsors and clients. Our network is BDI’s key competitive differentiator and we put it to work for every program we produce. To learn more about BDI please visit our web site at www.bdionline.com 10