program marketing action plan - Excel by kellena95

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									                    Read This Page Before You Begin!
If you opened this file from a CD ROM.
       You cannot save back to the CD ROM.
       Save the file to your computer hard drive (Usually your C:drive) or on diskette (Usually your A:drive).

If you downloaded the file from the internet.
       Make a backup copy on your computer hard drive (Usually your C:drive) or on diskette (Usually your A:drive).

You have two worksheets in each file. (See the Worksheet Folder Tabs near the bottom of the screen.)
   • The first worksheet is a password protected worksheet. You can enter information on it, however, you will NOT
     be able to make any changes to the design or format of the worksheet.

    •   The second worksheet is a copy of the original worksheet and is unprotected.
        You can make changes and alterations to it as you desire but you are making them at your own risk.


DISCLAIMER:
    •   These worksheets are designed to provide assistance to the local agriculture instructor and student.
    •   It is not the intent or responsibility of the National FFA Organization to provide technical assistance in
        designing or redesigning any of the worksheets.
    •   If you or others make changes to the unprotected copy of the worksheet you do so at your own risk.
        It is highly recommended you make a backup copy of your changes and save often.
    •   You should be experienced with the functions of Microsoft Excel in order to make changes.
    •   If you have ANY questions you should first consult with your local technical support.

NOTE:
        It is always possible that there is an error in the design or function of the protected worksheet. We have
        made every effort to provide the best template possible. However, if you have contacted/consulted with your
        local technical support and believe the protected worksheet has an error please:
        A. Check the National FFA Website at:     www.ffa.org
           (Use the Index to go to Local Program Success for downloadable updates.)
        B. Contact the National FFA by email at jarmbruster@ffa.org indicating the possible error.
        C. Call the Advisor Development Specialist at the National FFA Center; 317/802-4334 or 317/802-6060.


These Microsoft Excel Templates have been developed by:                 Our House Enterprises
      Marketing Resource
Program
Marketing
Action Plan
Ask

Who are you going to ask?         What are you going to ask them?

  General Community

  Administrators/Counselors

  Students

  Parents

Involve

Who are you going to involve?     How are you going to involve them?

  General Community

  Administrators/Counselors

  Students

  Parents

Recognize

Who are you going to recognize?   How are you going to recognize them?

  General Community

  Administrators/Counselors

  Students

  Parents


      5-18                                                          continued …
Program Marketing Action Plan continued


Report

To whom are you going to report?                           How are you going to report to them?

   General Community

   Administrators/Counselors

   Students

   Parents



Next Steps:

   Fill out an Activity Planning Sheet for each of the ideas listed under each heading: Ask, Involve,
Recognize and Report. This will allow you to keep better track of your progress on each activity. Then,       5-20
transfer all this information to the Annual and Long-Range Program Plan to allow you to keep track of
program goal and activities long-term.

    A. Transfer your idea or activity from this sheet to the Activity Planning Sheet. Write it under the
       heading, "Things to Do."                                                                               3-12

    B. List the cost, resources needed, person responsible, deadline and, after completion, any results you
       saw from your actions.

    C. Use the Activity Planning Sheet for evaluation of any activity or project undertaken. Use it to
       obtain information for reporting your results to key customers. You can easily transfer informa-
       tion from it for use in news releases, the Annual Report Outline. Keep it in your Local Program        6-12
       Success notebook for future reference.




                                                                                                              5-19
      Marketing Resource
Program
Marketing
Action Plan
Ask

Who are you going to ask?         What are you going to ask them?

  General Community

  Administrators/Counselors

  Students

  Parents

Involve

Who are you going to involve?     How are you going to involve them?

  General Community

  Administrators/Counselors

  Students

  Parents

Recognize

Who are you going to recognize?   How are you going to recognize them?

  General Community

  Administrators/Counselors

  Students

  Parents


      5-18                                                          continued …
Program Marketing Action Plan continued


Report

To whom are you going to report?                           How are you going to report to them?

   General Community

   Administrators/Counselors

   Students

   Parents



Next Steps:

   Fill out an Activity Planning Sheet for each of the ideas listed under each heading: Ask, Involve,
Recognize and Report. This will allow you to keep better track of your progress on each activity. Then,       5-20
transfer all this information to the Annual and Long-Range Program Plan to allow you to keep track of
program goal and activities long-term.

    A. Transfer your idea or activity from this sheet to the Activity Planning Sheet. Write it under the
       heading, "Things to Do."                                                                               3-12

    B. List the cost, resources needed, person responsible, deadline and, after completion, any results you
       saw from your actions.

    C. Use the Activity Planning Sheet for evaluation of any activity or project undertaken. Use it to
       obtain information for reporting your results to key customers. You can easily transfer informa-
       tion from it for use in news releases, the Annual Report Outline. Keep it in your Local Program        6-12
       Success notebook for future reference.




                                                                                                              5-19

								
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