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					    ECONOMIC DEVELOPMENT AND COMMUNICATIONS

    Overview

    Through disciplined coordination and management of brand standards and
    communications protocols, the City’s Corporate Communication services will be
    maintained in 2008 to ensure that all communications, marketing, media and
    event initiatives are aligned with strategic priorities, resonate with key
    stakeholders and are well planned and implemented.

    Brampton will continue to attract and support the expansion and innovation of
    regional and local firms from key sectors, in 2008, allowing for the City’s
    employment and built-form targets in planned business parks and the Downtown
    and Central Area to be advanced. In 2008, a new Central Area Economic
    Development Program is proposed to include two staff and a marketing budget
    designed to attract new investment to Brampton’s central business district along
    Queen Street.

    In summary, the Department is proposing a 2008 Current Budget, which includes
    a net expenditure increase of $275,000, or a 3.5% increase over 2007.
    Approximately $83,000 of this total has been allocated to Base Operating
    Adjustments such as Compensation Adjustments, Inflation, and $202,000 in
    Growth and Service priorities. Mitigation measures identified during the 2008
    Current Budget review totaled $10,000.


    Operating Budget

    Highlights of the recommended budget:

            A formal Central Area Economic Development Program that includes
            $136,000 for two staff (Program Manager; Research Assistant) and a
            business development/marketing budget of $50,000.
            The launch of a new Economic Development and Marketing Strategy for
            2008-2010 funded from the base budget.
            The launch of an inaugural Annual Corporate Communications Plan that
            identifies corporate, departmental, and Council/Committee communication
            needs, aligned with corporate strategic priorities funded from the base
            budget.
            Continue to identify need for new communication infrastructure; develop
            policies, procedures and tools; and implement programs funded from the
            base budget.




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            Continue to build the profile of Corporate Communication services by
            effectively communicating new corporate communication vision, values
            and goals, and build commitment to their achievement.

    Efficiencies / mitigation measures include:

            Increase Revenues: Increase advertising revenues in strategic consumer
            products, such as the Tourism Guide.
            Increase Revenues: New Sales Program for Business Directory on CD
            and Small Business Services
            Efficiency: Continue to migrate print productions to multi-media across the
            board – outcome is a reduction of print and postage costs (e.g., in 2006-
            2007 – Business Directory to CD 100%; Tourism Guide – moved to pull
            strategy reduced print runs and increased revenue)
            Cost Reduction: Decrease research expenses by $10,000.


    The Department has proposed the deferral of $41,000 to future Budgets for
    staffing in the Small Business Enterprise Centre. This deferral does not impact
    service levels in the SBEC in 2008 due to existing grant funding from the
    Provincial government.

    As Brampton continues to evolve and develop as a modern Canadian urban
    centre, the municipality will continue to follow a strategic and integrated approach
    to the planning and delivery of corporate communication and economic
    development services.




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 ECONOMIC DEVELOPMENT AND COMMUNICATIONS
 CITY OF BRAMPTON
 Current Budget Financial Summary

                                                                                     VARIANCE
                                   2007           2007          2008         2008 Budget vs.   %
                                  BUDGET        FORECAST       BUDGET         2007 Budget    CHANGE

 ECONOMIC DEVELOPMENT
      Labour                       3,192,507      2,934,666     3,445,337          252,830       7.9
      Other                        1,282,175      1,432,004     1,345,122           62,947       4.9
      Total Expenses               4,474,682      4,366,670     4,790,459          315,777       7.1
      Revenues                      (140,000)      (196,604)     (170,000)          30,000      21.4
      Net Expenditures            $4,334,682     $4,170,066    $4,620,459         $285,777       6.6

 CORPORATE COMMUNICATIONS
      Labour                     0                       0             0                  0      0.0
      Other                518,058                 463,752       486,470            (31,588)    (6.1)
      Total Expenses       518,058                 463,752       486,470            (31,588)    (6.1)
      Revenues             (28,000)                  6,996        (8,000)           (20,000)   (71.4)
      Net Expenditures    $490,058                $470,748      $478,470           $(11,588)    (2.4)

 TOTAL ECONOMIC DEVELOPMENT & PUBLIC RELATIONS
       Labour             3,192,507     2,934,666               3,445,337          252,830       7.9
       Other              1,800,233     1,895,756               1,831,592           31,359       1.7
       Total Expenses     4,992,740     4,830,422               5,276,929          284,189       5.7
       Revenues            (168,000)     (189,608)               (178,000)          10,000       6.0
       Net Expenditures  $4,824,740    $4,640,814              $5,098,929         $274,189       5.7




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Economic Development & Communications_2008   4 of 8
ECONOMIC DEVELOPMENT AND COMMUNICATIONS
Consolidated Change from 2007 ($000's)

                                                               2008 Budget vs.     Category Description
                                                                 2007 Budget

CORE ADJUSTMENTS

 Compensation - provisions for non union cost of living                    102     Compensation Adjustments
 adjustment (COLA / Merit), union collective agreements, and
 adjustments to reflect actual costs (net of department
 gapping)
 Operating expenditure adjustments to reflect actuals and
 forecasted actuals
      Miscellaneous adjustments (materials, promotion,                      (15)   Growth / Work Volume
      media relations, office expenses, etc.)
      Telephone                                                              6     Inflation
 Revenue adjustments to reflect actuals and forecasted
 actuals
      Souvenir sales                                                         20    Growth / Work Volume
      General recoveries                                                    (30)   Growth / Work Volume

SUBTOTAL, CORE ADJUSTMENTS                                                  83

SUBTOTAL, BASE OPERATING ADJUSTMENTS                                        83


MITIGATION MEASURES

 Focus Ontario (quarterly)                                                  (10)   Service

SUBTOTAL, MITIGATION MEASURES                                               (10)


GROWTH AND SERVICE PRIORITIES

 Corridor Advisor - Queen Street (1 F/T)                                    86     Council Priority
 Administrative Assistant to Director of Corporate                           8     Growth / Work Volume
 Communication Services (1 Contract Conversion to F/T)
 Queen Street Economic Development Marketing                                50     Service
 Downtown and Central Area Research Assistant (1 F/T)                       57     Service

SUBTOTAL, GROWTH AND SERVICE PRIORITIES                                    202

TOTAL, NET EXPENDITURE CHANGE                                              274




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ECONOMIC DEVELOPMENT AND COMMUNICATIONS
Consolidated Change from 2007 ($000's)

                                               2008 Budget vs.    Category Description
                                                 2007 Budget

SUMMARY BY CATEGORY (2008)

Compensation Adjustments                                   102
Inflation                                                    6
Capital Impacts - Growth
Capital Impacts - Service
Health and Safety
Efficiency / Financial Payback
Council Priority                                            86
Growth / Work Volume                                       (17)
Service                                                     97
                                                           274


DEFERRED PRIORITIES

  SBEC Assistant (1 F/T)                                    41    Growth / Work Volume

SUBTOTAL, DEFERRED PRIORITIES                               41




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ECONOMIC DEVELOPMENT AND COMMUNICATIONS
CITY OF BRAMPTON
Recommended Staff Additions

Position                   Quantity    Description/Justification/Implication for Service Levels           2008 Budget vs.
                                                                                                           2007 Budget
                                                                                                              ($000)


Queen Street Corridor         1       This position serves as the program/project manager for the               86
Advisor (F/T)                         proposed Central Area Economic Development Program
                                      which includes, business development, marketing,
                                      communication, inquiry management, economic and market
                                      research activities. Actively generates and fulfills commercial
                                      and residential leasing and development inquiries for the
                                      development of the Queen Street Corridor. Communicates
                                      Council's Queen Street and Downtown vision to targeted
                                      stakeholders. Advises Mayor, Council and Senior Staff on
                                      development policy issues. Research, analyse and report on
                                      market trends, economic indicators and real estate leasing
                                      and development informaton. Plans and implements business
                                      development and marketing strategies. Providing on a regular
                                      basis briefings to the Mayor & Senior Staff on policy issues,
                                      development opportunities, prospects for growth &
                                      development of the corridor. Reporting to Council as required.
                                      Communicate the City's vision and commitment to developing
                                      the downtown. To attract investment & raise the overall profile
                                      of the City's central corridor. To increase the number of jobs in


Administrative Assistant      1       Provides executive administrative and project support to the              8
to Director                           Director, Corp. Com. Serv. and general support for the Corp.
(CONVERSION TO F/T)                   Com. Serv. division including: scheduling of meetings,
                                      processing incoming/outgoing mail, preparing
                                      correspondence, assisting with special projects, managing
                                      confidential project files; provides production administration
                                      support for the Corp. Com. Serv. division including maintaining
                                      the service request system, co-ordinating weekly production
                                      meetings and other project meetings, and payroll, filing,
                                      processing all incoming and outgoing mail, and assisting with
                                      business information deliverables for the division. Daily
                                      coordination with the Director, Corp. Com. Serv. on
                                      administrative/operational requirements for the division
                                      including regular liaison with the Coordinator, Production on
                                      production administration requirements and the Coordinator
                                      on corporate policies and procedures. Daily coordination with
                                      the Director, Cor. Com. Serv. on administrative/operational
                                      requirements




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ECONOMIC DEVELOPMENT AND COMMUNICATIONS
CITY OF BRAMPTON
Recommended Staff Additions

Downtown and Central          1     To implement and administer a comprehensive economic,            57
Area Research Assistant             market, real estate and demographic research program
(F/T)                               supporting the business attraction and marketing objective of
                                    the new Queen Street Economic Development program.
                                    Provide analysis, statistics & reports as required for various
                                    economic development needs; maintain content for web site;
                                    plan and implement and maintain next generation web site for
                                    Quen Street Economic Development with a focus on business
                                    attraction. Maintain Business Investment promotion maps
                                    and data. Liaise with outside agencies to obtain or provide
                                    data. Apply current software techniques to analyse data.
                                    Undertake RFP, RFQ, processes as required to purchase
                                    research services and/or data. Maintain investment profiles
                                    as required. Prepare proposals and business case analysis
                                    as required. Fulfill inquiries as requested by business and
                                    council contacts.




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