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SATAKUNTA POLYTECHNIC
THE DEGREE PROGRAMME
IN
INTERNATIONAL BUSINESS & MARKETING LOGISTICS
CURRICULUM
2003
2004
Liiketalouden ammattikorkeakoulututkinto
Tutkintonimike: Bachelor of Business Administration
2
TABLE OF CONTENTS
OBJECTIVES 3
Needs of Society and Working Life 3
General Skills and Professional Specialization 3
The Structure of Degree Programme in IBML 5
The Learning Environment in IBML 5
COURSE DESCRIPTION 7
Basic Studies Level I, Year 1 7
Organisations and People 7
Enterprise in Changing Environment 8
Customer Orientation 9
Products and Services 10
Professional Studies Level II, Year 2 11
Planning the Business 11
Running the Business 12
Controlling the Business 13
International Business 14
Professional Studies Level III, Year 3-4 15
Financial Management 15
Optional Courses
Marketing Management 16
Optional Courses
Supply Chain Management 17
Optional Courses
Human Resources Management 18
Optional Courses
ELECTIVE STUDIES 19
WORK PLACEMENT 19
BACHELOR’S THESIS 19
APPENDIX: The detailed outline of IBML study programme 20
3
OBJECTIVES
Needs of Society and Working Life
International Business & Marketing Logistics (IBML) educates specialists and experts to a
variety of jobs in international business. The working life is facing dramatic changes:
organisations are becoming leaner, the challenges of successful process management, e-
Business, and international human resources affecting all parts of the organisation. Also
co-operation and learning on system, group and individual levels will be the key
characteristics of successful business firms in the near future.
Networks of organisations and people are more important than ever. The business
environment is changing as the European Union is enlarging its boundaries. Competition
will grow further and the core competitiveness of companies has to be clearly distinctive
for the customers.
International Business & Marketing Logistics (IBML) is a degree programme designed to
meet this future world. The students will gain experience in studying or working abroad
which gives them a competitive edge in the job market.
The tuition language is English and students have an opportunity to receive a double-
degree (tradenomi and BBA and BA in International Business) when studying successfully
at least one year in some of the partner schools abroad.
The IBML will educate future specialists for internationally operating business firms in
industry, service sectors such as wholesale, transportation, (tele)-communication, or other
export/import-related fields. They will be able to take care of the tasks involved in the
beginning and in the ending operations of the supply chain with a special regard to the
customer service. They will be able to start a business of their own and offer expert
services on their own behalf.
The students will become familiar with communication in an international surrounding. The
working life’s requirement of capability to work in international teams and being able to
deal with cultural differences will be met by the IBML students.
General Skills and Professional Specialization
The general objectives of the degree programmes at Satakunta Polytechnic include
developing not only the student’s skills in his/her field of specialisation, but also those
skills, which he will need in the future society.
The IBML degree programme educates the students by providing them with extensive and
balanced professional skills in the field of marketing and logistics, communication skills
and general business skills.
The students will not only master the objectives, methods, tools and ethics of their
professional field, but also recognize its current development trends. In addition the
students will understand the need of life-long learning and have ability to learn more.
4
The students learn comprehensive business skills that provide them with the
understanding of company functions and processes of corporations, entrepreneur skills
and thinking, innovation process, working in teams and network structures, and creation
and implementation of business concepts.
Communication skills consisting of presentation skills, cultural skills, international
experience and language skills will provide the students with reasonable competence to
work abroad, and enables them feel at home in the global business environment.
Professional specialization will be in the field of marketing and logistics. The students
understand the importance of customer orientation. They will also master the supply chain
management from raw materials to end customers. They understand the
interdependencies of different functions and supporting processes and how added value is
produced in the core process to customer.
The IBML degree programme trains experts who will be able to operate in international
business environment in the roles such as purchaser, marketing assistant/manager, sales
assistant/manager, transport or logistics assistant/ manager, warehouse
assistant/manager, forwarder, or other administrative roles in the fields of marketing and
logistics.
The students practice and deepen their skills through work placements which take place in
two phases. The two work placements give the student altogether 20 credits. They last
three months each, and placement in international business environment is preferred.
The first work placement takes place first after the second year and the second after the
third year. Additionally the second work placement is guided by the supervisor both from
the school and the employer.
The third year the students have an opportunity to spend a half or a whole year in student
exchange either in some of our partner schools in Europe or in other higher educational
institutes around the world.
During the third year the students have to gain at least 32 credits level three professional
studies that contain at least 8 credits in marketing, 6 credits in logistics, 5 credits in
financial management and 3 credits in human resources management.
The course in Academic Writing (1 credit) or a matching course studied in abroad is
obligatory, and it cannot be compensated by any advanced course in a different area of
English.
The bachelor’s thesis is to be done in the final year of IBML degree programme. Thesis
will give the student 10 credits. Work placement may also give opportunity for student to
do their bachelor’s thesis for the enterprise in question.
5
THE STRUCTURE OF DEGREE PROGRAMME IN INTERNATIONAL
BUSINESS AND MARKETING LOGISTICS
TRADENOMI /
BACHELOR OF BUSINESS ADMINISTRATION
140 cu
Level III Professional Studies
XII Human Resources Management
Professional XI Supply Chain Management
Studies X Marketing Management Bachelor’s
Level III IX Financial Management Thesis
23 cu Optional Professional Studies 10 cr
Optional
Professional
Studies Level II Professional Studies
VIII International Business
Level III 10 cr Work
VII Controlling the Business
VI Running the Business Placement
Professional 20 cr
V Planning the Business
Studies
Level II 33 cr
Level I Basic Studies
IV Products and Services
Basic III Customer Orientation
Studies II Enterprise in Changing Environment Elective
Level I I Organisations and People Language
38 cr Studies
6 cr
The Learning Environment in IBML
In the IBML programme is applied Problem- Based Learning (PBL) environment.
The students are activated through an interactive problem-solving process in teams. The
systematic process contains i.e. analysing problems from real working life, independent
search of knowledge, and teaching other group members, and finally presenting and
evaluating the new knowledge together with other group members.
From the second year and onwards PBL is combined with real-life enterprise projects that
serve real needs of the enterprises. Combination of PBL and Project Learning
6
Environment provides a very efficient and inspiring way for the students to combine theory
and practice. Additionally projects provide an opportunity for students to become familiar
with the local enterprises, their operations, products and services. The students also learn
to understand the resources and environment the small and medium- sized enterprises are
operating with.
7
COURSE DESCRIPTION
BASIC STUDIES Level I, Year 1
ORGANISATIONS AND PEOPLE 9 cr
IBR1101 Organisations and People 6
IBR1102 Introduction to PBL 1
IBR1103 Business Communication I (1/2) 1
IBR1104 Information Technology I (1/2) 1
Objectives:
The student gets a general picture of labour market functions, its actors and the work
related laws and regulations. She/he students identifies different types of organizations
and understands the logic in different organizational structures. The student understands
the organizational behaviour in all levels in relation to management and leadership. She/he
students is also able to recognize the common forces and counter-forces in relation to
organizational changes.
The student develops own learning skills and is able to utilize the multifaceted information
sources and is able to analyse and choose critically the quality of the information for own
purposes. The student becomes familiar with the information systems of Satakunta
Polytechnic.
To give the students opportunities to improve their proficiency in communication in English
both in everyday life and in studying, especially the PBL learning environment.
The aim is to introduce the student to computer operating system and network
environment, and to provide the basic skills in its use. The students will learn how to create
minutes and memos, and writing reports and papers by using the basic word processing
and presentation software.
Contents:
Individual, group and system level behaviour, factors beyond the individual behaviour,
team work, basics in management and leadership, organizational structures, different
types of organizations, factors causing organizational changes, learning organizations,
knowledge management, motivation and its theories, communication, working-life related
regulations, labour market and its actors, healthy work, and job design.
Study skills, information search, library resources. Critical evaluation of information
different information sources.
Fundamentals of communication, aural, oral, written and reading skills as well as non-
verbal communication; style and structure; study skills and reporting skills. Small talk,
note-taking skills, use of dictionaries, PBL- memos, reports and papers, and their
structures.
Basics of microcomputer hardware, software, word processing and an operating system
and its environment in a network. Microsoft Word, Microsoft PowerPoint, standard layout.
8
ENTERPRISE IN CHANGING ENVIRONMENT 9 cr
IBR1201 Economics and Entrepreneurship 4
IBR1202 Environmental studies 1
IBR1203 Marketing Basics I 1
IBR1204 Business Law and Taxation I (1/3) 1
IBR1205 Business Communication II (2/2) 1
IBR1104 Information Technology I (2/2) 1
Objectives:
The student becomes familiar with the business environment: the markets, the actors and
all essential interest groups, as well as the ecological aspect of it. The student
understands the principles of economics on the enterprise level and the society level.
The student understands customer behaviour and the role of marketing in business and
general legal aspects of marketing.
She/he gets a general picture of the legal system in Finland. The student is able to
differentiate jurisdictional actors in business and knows the main principles of legal acts
regulating common business activities, especially contract law.
The student understands the customer as the central part of the company’s operations and
long-term profitability.
The student learns how to prepare and execute an oral presentation and understands the
dimensions of efficient communication and the meaning language.
The aim is to introduce the student to a simple model of web-page architecture. The
students will learn how to use common computer peripherals like scanner and digital
camera, and how to transfer files between the peripheral and the computer.
Contents:
Customer value, introduction to market research and consumer behaviour.
Basic principles of business operations, characteristics of various markets, concepts of
supply and demand.
Finnish legal system and hierarchy of laws and regulations, principles of basic legal
concepts and terms, different types of enterprises, introduction to jurisdictional
proceedings, introduction to trade and contract law.
Speech/public performance, presentations, meaning of language, fundamentals of
communication.
Basics of microcomputer software and simple web-page structure and common
microcomputer peripherals; scanner, digital camera.
9
CUSTOMER ORIENTATION 10 cr
IBR1301 Logistics Basics I 2
IBR1302 Marketing Basics II 2
IBR1303 Business Law and Taxation II (3/3) 2
IBR1304 Mathematics for Business 2
IBR1305 Business Communication III 1
IBR1306 Information Technology II (1/2) 1
Objectives:
The student understands the role of products as a means of satisfying customer needs.
She/he understands the mechanism of pricing and the customer as central part of
company’s operations and long term profitability development. Importance of creating
additional value by integrating the customer into enterprise processes.
The student becomes familiar with the international trade and contract law. The student
will understand the principles and practices of personal and enterprise taxation, goals and
central terms of taxation, income taxation system, enterprises as tax payers.
The student gets familiar with the different means and roles of business negotiations. The
student practices and develops personal negotiation techniques and formal meeting
procedures.
The student will learn how to create spreadsheet models and to use special features of a
spreadsheet program. The student will learn the basic functions of a database program.
The student will have mathematical skills to solve problems in relation to business life and
skills necessary for the quantitative methods and other numerate modules. The student
has a basic understanding of financial elements in managerial decision-making.
Contents:
Strategic thinking, marketing communication, customer oriented strategy, Basics of
logistics and logistics management. Basics of Enterprise Resource Planning (ERP)
system.
Commercial applications by using percentage calculation , interest - and compound
interest calculation and foreign currencies. Value Added Tax (VAT), introduction into
financial mathematics.
Negotiations, and its practices and language, formal meetings, minutes. Creation and use
of spreadsheet program models, to update them, functions, macros and charts by using
Microsoft Excel.
10
PRODUCTS AND SERVICES 10 cr
IBR1401 Marketing Basics III 3
IBR1402 Financial Accounting 3
IBR1403 Logistics Basics II 2
IBR1404 Business Communication IV 1
IBR1306 Information Technology II (2/2) 1
Objectives:
The student understands the nature of services and knows the elements of service quality.
The student is able to develop a marketing strategy and formulate a marketing mix for a
service organisation. The student knows how to analyse and improve quality and
productivity in a service organisation.
Understand the role of product as a mean of satisfying customer need, and how better
product and solutions can be created for the future needs.
The student understands how accounting data arises and how the books of account are
entered up to reflect the transactions in a business. She/he understands how to prepare
final accounts and how to analyze them. The student gets an introduction to Enterprise
Resource Planning (ERP) system.
The student gets familiar with the company presentations, product demonstrations and
hosting visitors in face-to-face communication.
The student learns how to create a database and to plan a project with computer aided
project management tool.
Contents:
Products, brands, product development, nature of services. Marketing strategy and
marketing mix in a service organisation. Productivity and quality of service organizations.
Product creation process, logistics services, transportation management, inventories,
value chain.
Sources of financial information, book-keeping to record transactions, preparation of final
accounts, preparation of internal cash flow statements, distinction between profit and cash-
flow, introduction to ERP system.
Company presentations, product demonstrations, hosting visitors, and face-to-face
communication.
Spreadsheet (Microsoft Excel), project management tool (Microsoft Project), database
software (Microsoft Access).
11
PROFESSIONAL STUDIES Level II, Year 2
PLANNING THE BUSINESS 10 cr
IBR2101 Business Plan and Strategy 4
IBR2102 Quantitative Research Methods 3
IBR2103 Management Accounting I 1
IBR2104 Business Communication V (1/2)
IBR2105 Business Swedish I 1
IBR2106 Information Technology III (web) 1
Objectives:
The student becomes familiar with all the activities related to starting up a business.
She/he is able to develop a business plan and the necessary strategic analysis. The
student is able to use cost accounting techniques in decision making.
The student understands the processes of marketing research and is able to plan and
implement a quantitative research project.
Cost accounting techniques are identified and understood to aid decision making in a
business organization. The student familiarizes with the basics of written business
communication.
The student can create a web-page on the Internet. She/he knows HTML-language and
can use different structures when creating an internet page. The student can plan and
create a web-site by using Ms FrontPage.
The phrases and structures of business Swedish will become in active use by the student,
both orally and in writing. The following course is offered to international students as a
substitution for the obligatory Swedish course for students with Finnish basic education.
Contents:
Budgeting and profitability analysis. Strategic analysis, business plan. Quantitative
research: research process, research problem formulation, data collection and analysis.
Job applications, acknowledgements, confirmations, reminders and replies, complaints
and adjustments, emails and faxes, press releases, reports and internal memos.
Budgeting and profitability analysis; business plan.
HTML-language, Microsoft FrontPage, web-page elements: text, pictures, lists, lines,
hyperlinks, tables, frames, forms.
(Swedish language) Starting own business, work description, presentations, oral
rehearsals; on the phone, fax, email and small talk.
12
RUNNING THE BUSINESS 8 cr
IBR2201 Business-to-Business Marketing I 2
IBR2202 Logistics III 2
IBR2203 Management Accounting II 1
IBR2204 Business Communication V (2/2) 1
IBR2205 Business Swedish II (2/2) 1
IBR2206 Enterprise project I 1
Objectives:
The student understands the special characteristics of organisational buying behaviour
and the special features of business-to-business marketing. She/he knows the role of
customer relationship marketing in an organisation. The student understands the role of
purchasing and supply, and its relationship to other function in the company. Logistics
challenges.
The student learns to use the Internet as a source of business and marketing information.
The student becomes familiar with the impact of e-Commerce on the supply chain.
The student understands the basics in cost accounting, principles of pricing, and
calculating investments.
The student is familiarized with the basics of written business communication, especially
business correspondence.
The phrases and structures of business Swedish will become in active use by the student,
both orally and in writing. The following course is offered to international students as a
substitution for the obligatory Swedish course for students with Finnish basic education.
The student learns to apply her/his theoretical knowledge in a real-life company project.
Contents:
Organisational buying behaviour, marketing mix in b-to-b marketing, customer relationship
marketing. Organization, objectives of purchasing and supply processes and buying
methods, determining need, e-Commerce, enterprise resource planning (ERP/SAP
basics).
The student understands how to analyse and control the financial state of the enterprise
with the common key figures, becomes familiar with the financial alternatives and reporting
tools. Basics of business letters, inquiries, quotations and orders.
(Swedish language) International trade import and export, different aspects in business
cultures, logistics; products and services. Oral rehearsals; business guests and dinner.
Enterprise project.
13
CONTROLLING THE BUSINESS 9 cr
IBR2301 Business-to-Business Marketing II 2
IBR2302 Logistics IV 2
IBR2303 Qualitative Research Methods 2
IBR2304 Management Accounting III 1
IBR2305 Business Communication VI 1
IBR2306 Enterprise project II 1
Objectives:
The student is able to analyse the operations in business-to-business marketing. The
gains the deeper understanding of the role of purchasing and supply, and its processes
with Information Technology system.
At the conclusion of this course, the student should be able to understand what qualitative
research methods are and be able to apply these methods in practice. The student gets an
introduction into working on their bachelor’s thesis.
The student understands how to control the business operations and is introduced to
common business ratios and financing opportunities as well as the reporting methods.
The student learns how to create and execute a professional presentation skills.
The student understands how to analyse and control the financial state of the enterprise
with the common key figures, becomes familiar with the financial alternatives and reporting
tools.
The student learns to apply her/his theoretical knowledge in a real-life company project.
Contents:
Control systems in b-to-b marketing. Quality systems, supplier management. Ethics and
social responsibility in marketing and purchasing. International operations, expediting,
vendor management, e-procurement, sales and distribution with SAP.
Forms of qualitative research, designing a research project, data collection methods,
managing and analyzing qualitative data, evaluating research findings, composing a
research report.
Budgetary control, business ratios, return on investment, financing, reporting. Preparing,
executing and analysing a video presentation.
Enterprise project.
14
INTERNATIONAL BUSINESS 6 cr
IBR2401 International Business Environment 2
IBR2402 Macroeconomics 1
IBR2403 Business Communication III 1
IBR2404 Enterprise project III 2
Objectives:
The student is able to analyse international markets, she/he knows the modes of
international operations and is able to choose the best market entry strategy for a
company. The student becomes familiar with the cultural and political environment if
her/his target market and is able to give presentations and write reports and analyses on
given topics related to international trade. The student learns to approach different cultures
professionally within the frames of business.
The student learns to apply her/his theoretical knowledge in a company project.
Contents:
International trade theory, risks and benefits of going international, practical questions in
starting international operations. Managing intercultural relations. International trade law
and directives in the EU, international sales contract.
Enterprise project.
15
PROFESSIONAL STUDIES Level III, Year 3-4
Obligatory Courses:
FINANCIAL MANAGEMENT 5 cr
IBR3101 Accounting in ERP (SAP) 2
IBR3102 Liquidity Crisis and Forecasting Bankruptcy Sensitivity 2
IBR3103 Academic Writing 1
Objectives:
Aim of the Accounting in ERP module is to get the student to understand how financial and
management accounting is done once the enterprise has implemented ERP. ERP
provides remarkable toolbox for all levels of management. Students also learn how to
make use of information collected and presented by ERP in different management roles.
The student is familiarized with the Financial Statements of an Enterprise and the most
common business ratios that can be derived from it. The student learns to analyze how an
enterprise may get into liquidity crisis through payment delays.
The student is able to evaluate of the liquidity crisis with the help of business ratios derived
from the annual financial statements, and evaluate the risk of bankruptcy of the enterprise.
At the end of the course the student has an understanding of the business ratios which can
be used to identify the liquidity crisis and the risk of bankruptcy.
The student gets a theoretical basis for writing advanced academic papers and is given
the opportunity to practice and develop these skills.
Contents:
Strategic financial management, Balance Score Card, ERP (SAP). Central business ratios
calculated from Financial Statements, Using computer aided enterprise analysis program to
calculate key figures in Financial Statements, analyzing and utilizing the main key figures in
estimation of liquidity crisis, The meaning of delayed payments for the enterprise in liquidity
crisis, Forecasting bankruptcy with the help of key figures. Theoretical fundamentals of
academic writing.
Optional Courses:
IBR3111 International Logistics 2 cr
IBR3112 Marketing Communication 2 cr
Objectives:
The student deepens the knowledge in outbound logistics. He/she understands the
importance of logistics in forming profitability, service level and competitive edge.
The students understand the importance of marketing communication in the different types
of marketing organizations. The students is able to independently plan and realize the
tasks connected to the different parts of marketing communication.
Contents:
Lord software for planning and calculating the different aspect in logistics strategy,
analyzing the influence of parameters, project work. Direct selling, customer service,
advertisement, public relations, services’ marketing, planning a marketing campaign.
16
Obligatory Courses:
MARKETING MANAGEMENT 8 cr
IBR3201 Marketing Management 3
IBR3202 Customer Relationship Management (CRM), ERP (SAP) 3
IBR3203 International Trade 2
Objectives:
The student is familiar with the main issues in marketing management and is able to
design an annual marketing plan for an existing firm.
The students understand the importance of customer relationships for both customer and
company profitability. They learn how to deliver their customers high customer perceived
value and total customer satisfaction and thus attracting new customers and retaining the
existing ones. They learn how to use customer relationship management to produce high
customer equity by creating strong customer bonds with the help of customer tailored
marketing communication and with the help of customer databases and database
marketing.
The student is familiar with the procedures and practices in international trade.
Contents:
Marketing management: analysis, planning, implementation and control, budgeting and
profitability in marketing, designing an annual marketing plan for an existing firm.
Transaction marketing vs. relationship marketing, customer perceived value, lifetime value
and customer equity, building a customer database, using a customer database,
communicating with the customers, delivering customer value and satisfaction, value chain
and the value-delivery network, acquiring new customers, retaining and cultivating existing
customers, customer relationship management, various customer bonds, company and
customer profitability, total quality management. ERP.
Information retrieval, establishing customer/supplier relationships in global markets,
drawing up a contract in foreign trade, payment transfer.
Optional Courses:
IBR3211 Leadership 2 cr
Objectives:
The student learns central leadership roles, functions and tasks, and understands how
overall functionality and atmosphere in the organization is depending on the leadership
culture of the organization. The student understands how to lead a change in organization.
Contents:
Leadership theories and styles, roles and tasks of supervisor, performance appraisals,
development discussion, organizational culture, solving conflicts, leading a change.
17
Obligatory Courses:
SUPPLY CHAIN MANAGEMENT (SCM) 6 cr
IBR3301 Marketing Logistics 4
IBR3302 Distribution Management 2
Objectives:
Marketing is the critical interface between the market place and the organization seeking
to provide the customer with additional value. The student is familiar with a concept that
utilizes the potential of methods and techniques to integrate Marketing and Logistics.
She/he will also understand the nature of all recent market changes and how marketing
Logistics can be used in order to achieve a cost or value competitive advantage.
The student understands the process of planning and control of the physical movement of
goods, and the associated information flow, from manufacturer to end user. She/he
understands the importance of Distribution Management for the successful implementation
of a Logistics strategy.
Contents:
The marketing-logistics interface, new product development, the cost/value competitive
advantage, supplier involvement, time based competition, the marketing logistics strategic
goal, sales and logistics strategies.
Forecasting demand, distribution performance objectives, distribution channel and network
design, managing physical distribution, JIT philosophy.
Optional Courses:
IBR3311 Securities and Investments 2 cr
IBR3312 Green Marketing 2 cr
Objectives:
The student is familiarized with stock and security trade. The student is introduced to
determination of security value, investment strategies of securities. Additionally the student
is familiarized with the investment funds. At the end of the course the student is able to
construct an investment portfolio for individual and enterprise purposes. The student is able
to estimate the risks and profitability of the investment portfolio.
Students understand how ecological and social pressures affect marketing management on
both strategic and operational level. They see green issues as a vital factor in decision
making.
Contents:
Stock portfolio, financing market; stock market, investment funds, profitability and risks of
investment, security value determination, derivatives, security related key figures.
Principles of environmental marketing. Strategic green marketing; green consumer
behavior, legislation and marketing strategy. Operational green marketing;
development of green products, marketing communication, distribution systems,
packages and pricing policies.
18
Obligatory Courses:
HUMAN RESOURCES MANAGEMENT 4 cr
IBR3401 Human Resources Management, ERP (SAP) 3
IBR3402 Process Management; SCOR, ARIS 1
Objectives:
The student understands the importance of human resources management for the
success of the business. Main HRM functions and practices are introduced and the
student learns how the human resources are utilized fully in the organization and at the
same time employees are motivated and committed. The student also understands the
challenges and possibilities of diverse workforce. At the end of the course the student is
able understand how modern HRM is executed in ERP surroundings.
The student understand the different processes forming a business – strategic decision
making, production planning, quality control and demand & supply processes. The student
knows the importance of process modeling and communication between the processes.
Content:
HR- policy and strategies, planning and recruitment, training and development, motivation
and reward systems, maintenance and employee influence opportunities. Organizational
culture, leadership, managing diversity, cultural differences in organizations and
management, ERP.
Strategic operations management, managing resources, balancing capacity, process
design & work measurement, quality management, information technology as tool for
effective communication along the value chain.
Optional Courses:
IBR3411 International Marketing 4 cr
IBR3412 Green Logistics 2 cr
Objectives:
The student is familiar with the processes and problems of the international marketing. They
are able to design internationalization plans for a small and medium-sized enterprises.
The course provides concepts, strategies and solutions of environmental problems,
especially problems of waste avoidance and utilization in logistics considering a system
oriented viewing.
Contents:
Strategies and tactics in the international marketing, starting and developing international
operations on SME’s, case extensions, written group assignments.
Interrelations between ecology and logistics, recycling adequate selection of material and
construction, ecological packaging concepts and strategies, economical resource usage,
strategies of avoidance, substitution of environmental points of loading packaging
solutions, concepts of the distribution, route planning regarding environmental point of
views, logistical concepts of the waste industry.
19
ELECTIVES 16 cr
Language 6 cr
The student learns intermediate level skills in second business language (not Swedish or
English for finnish students).
Optional 3 level professional studies 10 cr
Above described optional professional courses, and /or approved courses taken during the
international student exchange.
WORK PLACEMENT 20 cr
IBR3501 Practical training I 10 cr
Objectives:
The student becomes familiar with the rules and requirements of working life. The student
gets oriented to business life by working as an assistant in marketing, logistics,
international trade or other related business functions. It is most preferable that this work
placement takes place in an organisation with international activity. The student learns to
take responsibility for a team membership or an independent task area. Duration of the
work placement is 3 months (40 working hours / week).
IBR3502 Practical training II 10 cr
Objectives:
The student strengthens his/ her professional skills in a team project assigned by an
internationally active business firm. The student gets a chance to carry out independently/
under supervision rather demanding tasks in marketing, logistics, and/or international
trade. It is most preferable that this work placement takes place in an organisation with
international activity.
Along with the general objectives for the Work Placement set by the school, the student
sets also objectives of his/her own in relation to personal professional development.
The Work Placement is guided by the supervisor from the school and the employer. The
Work Placement III is to be done first after 2nd year. Duration of the Work Placement is 3
months (40 working hours / week).
BACHELOR’S THESIS 10 cr
IBR3600 Bachelor’s thesis 10 cr
Objectives: The bachelor’s thesis is a project, which combines the theoretical knowledge
of the student and the practice of business into a useful outcome, thus serving the needs
of the business community. Ideally, the bachelor’s thesis serves as a flexible transfer from
student perspective to that of professionals in international business and marketing
logistics. The maturity test is taken after approved bachelor’s thesis.
APPENDIX: THE DETAILED OUTLINE OF THE IBML STUDY PROGRAMME
Level 1 Basic studies 38 cr (Year 1) 38 Level 2 Professional Studies 33 cr (Year 2) 33 Level 3 Professional Studies 23 cr (Year3-4) 23 94
Period I Organisations and People 9 Period I Planning the Business 10 Period I Financial Management 5
IBR1101 Organisations and People 6 IBR2102 Quantitative Research Methods 3 IBR3101 Accounting in ERP 2
IBR1102 Introduction to PBL 1 IBR2101 Business Plan and Strategy 4 IBR3102 Liquidity Crisis and Forecasting Bancruptcy Sensitivity 2
IBR1103 Business Communication I 1 IBR2103 Management Accounting I 1 IBR3103 Academic Writing 1
IBR1104 Information Technology I 1 IBR2106 Information Technology III (Web) 1 Optional Studies 4
IBR2104 Business Communication V (1/2) IBR3111 International Logistics 2
IBR2105 Business Swedish I 1 IBR3112 Marketing Communication 2
Period II Enterprise In Changing Environment 9 Period II Running the Business 8 Period II Marketing Management 8
IBR1201 Economics and Entrepreneurship 4 IBR2201 Business-to-Business Marketing I 2 IBR3201 Marketing Management 3
IBR1202 Environmental Studies 1 IBR2202 Logistics III 2 IBR3202 Customer Relationship Management ERP 3
IBR1203 Marketing Basics I 1 IBR2203 Management Accounting II 1 IBR3203 International Trade 2
IBR1204 Business Law and Taxation I 1 IBR2204 Business Communication V (2/2) 1 Optional Studies 2
IBR1205 Business Communication II 1 IBR2205 Business Swedish II 1 IBR3211 Leadership 2
IBR1104 Information Technology I 1 IBR2206 Enterprise Project I 1
Period III Customer Orientation 10 Period III Controlling the Business 9 Period III Supply Chain Management 6
IBR1301Logistics Basics I 2 IBR2301 Business-to-Business Marketing II 2 IBR3301 Marketing Logistics, ERP 4
IBR1302 Marketing Basics II 2 IBR2302 Logistics IV 2 IBR3302 Distribution Management 2
IBR1304 Mathematics for Business 2 IBR2303 Qualitative Research Methods 2 Optional Studies 4
IBR1303 Business Law and Taxation 2 IBR2304 Management Accounting III 1 IBR3311 Securities and Investments 2
IBR1305 Business Communication III 1 IBR2305 Business Communication VI 1 IBR3312 Green Marketing 2
IBR1306 Information Technology II 1 IBR2306 Enterprise Project II 1
Period IV Products and Services 10 Period IV International Business 6 Period IV Human Resources Management 4
IBR1401 Marketing Basics III 3 IBR2401 International Business Environment 2 IBR3401 Human Resources Management, ERP 3
IBR1402 Financial Accounting 3 IBR2402 Macroeconomics 1 IBR3402 Process Management 1
IBR1403 Logistics Basics II 2 IBR2403 Business Communication VII 1 Optional Studies 6
IBR1404 Business Communication IV 1 IBR2404 Enterprise Project III 2 IBR3411 International Marketing of SME's 4
IBR1306 Information Technology II 1 IBR3412 Green Logistics 2
Electives 16 cr 16
Language 6 cr (example 2+2+2) 2 2 2 6
Level 3 Optional Professional Studies 10 cr 10 10
Work Placement 20 cr IBR3501 Work placement I 10 cr 10 IBR3502 Work Placement II 10 cr 10 20
Bachelor's Thesis 10 cr 10 10
SUM TOTAL 40 45 55 140
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