PRINCIPLES OF BUSINESS AND MARKETING - DOC

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					                                   MARKETING (8120)
                                      Pacing Guide
                              INSTRUCTOR: HEATHER TAYLOR

Tasks/Competencies:

      Weeks 1&2 - Examining Marketing and Business
             Chapter 1 & 2
             Activities:
                  Hit the Bulls-eye
                  Create a New Toothpaste
                  Marketing Plan
                  Fall/Winter Marketing Forecast
      Week 3 - Developing Product/Service Planning Skills
             Unit 10: Chapters 30-32
             Activities:
                  Revamp a shoe.
                  Coke vs. Pepsi Challenge
                  Diamond Design Activity
      Week 4 & 5 - Promoting Products and Services & Understanding Product/Service
      Positioning
             Unit 6: Chapter 17 (touch upon 18-20)
             Activities:
                  LOGO Win, Lose, or Draw
                  Radio/TV Ad
                  Newspaper/Magazine Ad
                  Store Layout
                  Marketing Promotion Posters
                  Window Display
      Week 6 - Pricing Products and Services & Understanding Economics
             Chapter 25 & 26
             Activities:
                  The Price is Right
                  Lemonade Stand Game – Supply and Demand
      Week 7 - Examining Distribution
             Chapter 21 & 22
             Activities:
                  Tootsie Roll Distribution
                  Develop the unbreakable egg container
      Weeks 8-11 - Selling Products and Services & Managing Marketing Information
             Chapters 35 & 36 - Business Planning
             Unit 5: Chapters 12-15
             Activities:
                  Selling Project:
                         o Create a product, its’ packaging, promotion, price and distribution
                            route.
           New Business Development
Week 12 – Communicating in the Workplace
      Chapter 8
      Activities:
           Alien tying shoes and/or making a peanut butter and jelly sandwich
           Silent Building Blocks
           Listening Self-Evaluation
           Telephone Etiquette
           Netiquette
Week 13 – Developing Professionalism in the Workplace
      Chapter 10
      Activities:
           Find a classmate who…
           Build the perfect BALOON manager.
           www.queendom.com/tests/minitests/type_a_teens_access.html - personal
              temperament test
           Video Possibility – Babe (shows first hand how believing in yourself leads
              to a better life even when things don’t always go your way) (integrating
              activities into marketing)
Week 14 - Understanding Risk Management
      Chapter 34
Weeks 15 & 16 - Developing a Career
      Chapter 37 & 38
      Activities:
           Conduct a Job Search, Develop a Resume, Complete an Application,
              Create a Letter of Application, Participate in a Mock Interview, and
              Follow Up with a Thank You Letter
           Create Professional Dress Attire using Newspapers
Week 17 & 18 - Examining All Aspects of Industry
      Activities:
           Virtual Business – Retailing 2.0