Overview of GYSC/KC marketing activities The Grid The Grid is a free, quarterly publication, aimed at Glaswegian teenagers. It is fun, trendy, entertaining, enlightening and educational and most importantly is written by Glasgow’s young people. This magazine acts as a catalyst for tackling key issues, bringing the latest news and offers to Glasgow Young Scots and keeping them abreast of the changing face of Glasgow; socially, culturally and politically. Current circulation of 50000 copies for GYSC age ranges. Spring /Summer & Winter editions These editions feature a special pull out section promoting the various offers and competitions card holders can enter/access with their card at these times. These editions are also direct mailed to over 38000 members with remaining amounts available in various CSG / partner outlets. Autumn edition All 50000 copies of the Autumn edition are available for free pick up in secondary schools, leisure centres, libraries, card supporter organisations and are available from local area teams i.e. Youth Services, CAT, Service Dev etc. The Grid Submission deadline dates Edition deadline date Publication date Summer 08 7th Apr 08 20th Jun 08 Autumn 08 28th July 08 22nd Sep 08 Winter 08 15th Sep 08 1st Dec 08 Spring 09 5th Jan 09 23rd Mar 09 The Grid Online The Grid mag will also be available to view online from summer 08 and will allow card holders to turn pages, read the content on screen and link through to enter competitions. Each quarterly edition of the mag will be uploaded online. The Wee Grid The Wee Grid is also free and produced quarterly. It is a new publication and is the younger sibling to The Grid. As the magazine is targeted at 5-11yrs there are vast differences in what appeals to the younger and older end of this age group, therefore a fun uniquely styled ‘reversible’ mag one end catering for 5-8 yrs and the other catering for 9-11yrs coming together in the centre to feature the many offers and services available with the use of the card is produced. The mag also features interactive puzzles, reviews submitted by card holders through Points For Views and a range of other topical info. Current circulation of 50000 copies for KC age ranges. Spring / Summer & Winter editions These editions will be direct mailed to 42000 Kidz Card holders with remaining quantities being distributed to primary schools, leisure centres, libraries, local area teams etc. Autumn edition All 50000 copies of the Autumn edition are available for free pick up in primary schools, a range of CSG / partner outlets, card supporter organisations and from local area teams i.e. Youth Services, CAT, Service Dev etc. The Wee Grid Submission deadline dates Edition deadline date Publication date Summer 08 7th Apr 08 20th Jun 08 Autumn 08 28th July 08 22nd Sep 08 Winter 08 15th Sep 08 1st Dec 08 Spring 09 5th Jan 09 23rd Mar 09 GYSC info booklets (created once per year Jun – Jul available for distribution Aug ) Pocket sized wallet / info booklets are created each year to allow GYS card holders to keep both their card and details on where they can use the card together. Info booklets highlight the various services and year round offers card holders can access. E.g. of current offers/services include – Xscape discounts/ high st fashion stores and food and drink discounts/ free swimming/ Points With Your Plastic – leisure incentive scheme/ discounted gym membership / transport/ driving lesson offers /sports and cinema offers. KC info booklets (created once per year Jun – Jul available for distribution Aug) Pocket sized wallet / info booklets are created each year to allow KC card holders and parents to keep both their card and details on where they can use the card together. Info booklets highlight the various services and year round offers card holders can access. E.g. of current offers/services include – Glasgow Science Centre free entry /discounted entry to M&Ds Theme Park/ free swimming at leisure centres / cinema access/library access/ discounts at high st stores etc. Email Alerts Age specific email broadcasts are sent every month to card holders who have signed up for email shots. Branded email templates are in place for KC (5-11yrs) GYS (12-15yrs) and GYS (16-18yrs) . Info sent each month can be in relation to upcoming events, new discounts, competitions or details on forthcoming campaigns- i.e. Xmas and Summer. Email Alerts (which don’t require any editorial) can be dispatched usually within the next clear working day except larger emails like newsletters/campaigns which require 5 clear working days. GYSC Champion Forums The GYSC team have established these forums to engage and consult with GYS card holders throughout a variety of Glasgow Secondary schools. There are currently 16 Champions each between 14-18yrs who meet every 6 weeks and assist GYSC to engage, consult and market new initiatives directly to their target audience. The roles and responsibilities of the champion are to promote GYSC in their schools, encourage others their age to sign up for a card and email alerts and review various services available through the card. Billboard Designs Approx 15 secondary schools and 2 colleges have had billboards installed at prominent locations within their buildings. GYSC utilise these boards to market key campaign information at Xmas, Summer and again for the start of the school term in Aug to highlight the new offers available within the GYSC info card/booklet. Plasma ads (created once per year Aug – available for broadcast Sep) 30 sec – 1min animation ads are produced and broadcast in locations including – via Fuelzone plasma screens within Glasgow Schools / Glasgow Community TV screens at various locations across the city including bus stations, shopping centres and hospitals and key partner outlets including Glasgow Science Centre. Websites The Young Glasgow pages and the Glasgow portal of www.youngscot.org can be updated at any time throughout the year and include info on various offers, services and news on what’s happening not only in local areas but also citywide. The sites can also accommodate podcasts and video clips and currently has review sections from events/ services accessed by card holders. We also have bebo and myspace sites which are updated regularly. Please note – websites, Your Area pages within The Grid, email alerts and champions forums can all be area specific promotions. Website updates(which don’t require any editorial) can be uploaded usually within 5 clear working days or sooner depending on content. If your requirement is urgent we may be able to use our Email Alerts as an alternative if web updates will not be ready in time for your requirements.