UVM CATS AND SPORTS MARKETING
1. Who is Chris McCabe?
2. Which two sports teams are drawing the most media attention at UVM?
3. Where have they drawn national media coverage from?
4. What is he trying to create at UVM?
5. What is a brand and why is this important?
6. What did he do before working at UVM?
7. What 8 marketing techniques is he using to make over UVM athletics?
8. How did he raise money besides using advertising?
9. Who is UVM’s biggest hockey sponsor and for how much?
10. How much does it cost to use t-shirts as a promotion during hockey games for the
11. How many sponsors does UVM have?
12. Who has the radio broadcast rights to UVM games?
13. How much does it cost for radio broadcast rights?
14. What media is missing from UVM’s marketing package that is usually used at
15. What is the Victory Club and how much does it cost to join?
16. How much money has it raised?
17. What is the name of the company that administrates UVM’s licensing rights?
18. How much does UVM gain in royalties from licensing?
19. How much does Licensing Resource Group get?
20. Name 3 stores where you can find UVM clothing?
21. How many retail outlets are selling UVM merchandise?
22. How much are UVM’s ticket sales?
23. Who do you think is the target market that Chris McCabe is aiming at the most to
get people to the games?