– MARKETING STRATEGIES – by kellena95

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									   – MARKETING STRATEGIES –




This marketing sheet is a tool that has been created based on strategies that have
 proved successful thus far. The strategies listed below are merely suggestions
meant to augment whatever your marketing and sales departments have already
  planned. Please be aware that Cherryholmes have hired an independent PR
agency to assist in publicity for tour support. Please be in touch with Shore Fire
                    Media to coordinate your publicity efforts!



  - Enlist local bluegrass organizations to list event on their websites
  - Advertise in alternative/music weeklies
  - Set up links to Itunes, the Cherryholmes website and You Tube
      videos on theater’s website
  - Advertise on Facebook and MySpace
  - Plan a barbecue along with the show! Charge an additional fee to
      attend the barbecue prior to the performance
  - Flyer at any local bluegrass clubs/organizations
  - Engage a local bluegrass opener
  - Give-aways on local campus radio stations



                       ~ Shore Fire Media ~
                     Contacts: Nick Baily & Rob Krauser
                           nbaily@shorefire.com
                         rkrauser@shorefire.com
                               (718) 522-7171

								
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