OVERVIEW OF MARKETING ANALYSIS SCOPE OF SERVICES by kellena95

VIEWS: 13 PAGES: 1

									       OVERVIEW OF MARKETING ANALYSIS SCOPE OF SERVICES

Main Consulting Tasks
The scope of services focuses on three main tasks that the marketing consultant will be
expected to perform:
     1. Data Collection
     2. Data Analysis & Interpretation
     3. Meetings and Outreach

1.     Data Collection
      Study Area Characteristics
      Demographics and Socio-Economic Profile
      Spending Habits and Buying Power
      Existing Market Conditions

2.     Data Analysis and Interpretation
      Market Strengths and Weaknesses
      Market Gaps
      Barriers to Redevelopment
      Recommendations and Implementation Strategy

3.    Meetings and Outreach
      Planning Meetings
      Community Meetings
      Focus Groups
      Surveys
      Interviews

								
To top