The World of Marketing by kellena95

VIEWS: 9 PAGES: 2

									                    The World of Marketing-Marketing Basics




What is marketing?

Products include:

Marketing helps connect:

Functions of Marketing:
   1. Product/Service Mngt:



   2. Selling:



   3. Pricing:



   4. Promotion:



   5. Distribution:



   6. Market Information Mngt.:



   7. Financing (risk mngt.):



So…why study marketing?
Four Phases of Marketing Role – 1900 to 1929:


Four Phases of Marketing Role – 1930 to 1949:


Four Phases of Marketing Role – 1950 to 1969:


Four Phases of Marketing Role – 1970 to today:


Starting with Henry Ford…today- what changes have taken place?


Therefore the “progress of marketing” looks something like this:


Three Elements of the Marketing Concept:
*

*

*


How do you implement the Marketing Concept?

1) Identify the market (your customers)


2) Develop a marketing mix:
       *


       *


       *


       *

								
To top