"MARKETING THE LOCAL CHAPTER"
MARKETING THE LOCAL CHAPTER A. What is Marketing? a. Marketing as a Corporation b. Marketing as a Franchise of the Corporation B. Why is Marketing Important? a. Leadership Image b. Sponsorship Opportunities c. Community Awareness d. Recruitment C. Who should be involved in Marketing? a. Everyone D. When can Marketing be most effective? a. Meetings, Events b. Printed Publications c. Websites E. Where can resource be found for Marketing? a. www.usjaycees.org b. www.ncjaycees.org c. Marketing Program Manager d. World Wide Web F. What are challenges to Local Chapter Marketing Programs? a. Lack of financial resources b. Lack of materials for Marketing c. Lack of a Marketing Plan d. Insufficient Training