Apex Motorsport Marketing Ltd by kellena95

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									Apex Motorsport Marketing Ltd
          www.apexmotorsportmarketing.com
                                June 2009
                                   Issue: 3
About Us



                                    About Us

 Clive Bowen, Managing Director                                                                            Ben Willshire, Director
               Clive Bowen, Managing Director of Apex Motorsport Marketing, is a qualified graduate                        Ben Willshire was destined to be professionally associated with
               mechanical engineer, educated at the University of Portsmouth. Following graduation                         motorsport: he was born into a family with two previous generations
               in 1986 he initially undertook graduate training with Rolls-Royce plc, after which                          of motorsport professionals. Ben graduated from Hertfordshire
               he commenced his work in international commercial facilities design and project                             University with a 1st Class Honours degree in Motorsport Technology
               management. From 1991 to 1999 he established contract manufacturing, design and                             and Management in 2006.
               project management agreements with, and oversaw the design, project management and
               operation of multiple operating facilities for, a number of international manufacturers.                    Ben’s experience through university provided him with a variety of
                                                                                                                           technical and commercial skills. Working as a Senior Design Engineer
               In 1994 he began to develop his previously amateur interest in motor racing into the                        at Apex Circuit Design Ltd and now as Director of Apex Motorsport
               professional motorsport engineering consultancy he now runs; in 1997 he teamed up                           Marketing, Ben has worked successfully with top names in motorsport
               with Paul Berger for a project in Dubai which resulted in the Dubai Autodrome. From                         from around the world on a variety of projects including race series
               2000 to 2006 he was a member of the West Surrey Racing Ltd. team where he managed                           promotion, motorsport strategies, and race circuit design.
               commercial and engineering activities and established his race circuit design and project
               site master plan activities. Clive is an active member of the UK’s Motorsport Industry                      As a British Championship superkart racer, Ben understands the needs
               Association that contributes to the definition of international motorsport development.                     of race drivers, race teams, circuit operators and motorsport event
                                                                                                                           promoters.




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What do we do?


                                   What do we do?

 An Overview of Apex Marketing Services                            Welcome to the one stop shop for Motorsport Marketing.

                                                                   As a subsidiary company to Apex Circuit Design Ltd., Apex Motorsport Marketing offers
     »   Driver and Team Portfolios and Proposals                  a range of services which utilises the design expertise and motorsport experience
                                                                   developed over 20 years of professional motorsport experience by the team.
         »   Website Design & Web Business Strategies
                                                                   Apex provide a number of specialist motorsport marketing services, offering race
                                                                   drivers the opportunity to advance their careers from all aspects including sponsorship
             »   Digital Media inc E-Brochures and E-zines         support, media campaigns, driver psychology, race livery and website design.

                 »   Driver Press Releases and Media campaigns     A number of our services are detailed within this document but feel free to contact
                                                                   us for further details on how we can assist you.
                     »   Race Car Livery & Crash Helmet design

                         »   Race Driver Media Training Services

                             »   Motorsport Psychology



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Services


                                                     Services

 Driver and Team Portfolios and Proposals
                                                                                             Apex Motorsport Marketing specialise in the production of high quality marketing
                                                                                             portfolios for race drivers, teams and championship coordinators. Each of our
                                                                                             portfolios are tailored, providing our clients with a bespoke service and product.
                                                                                Motorsport


                                                                     Advanced Technologies
                                                                                             We have proven experience in creating driver and race team sponsorship proposals
                                                                            Race Academy
                                                                                             and our client base for this type of material ranges from International kart racing,
                                                                                             Formula BMW, Formula Ford, Formula Renault, Formula 3 and A1GP.

                                                                                             Apex work closely with our clients to ensure our designs are suited to the high
                                                                                             demands of motorsport today. We can provide varying levels of tailored sponsorship
    Jack Hawksworth                              Carlin Motorsport
                                                                                             packages with the inclusion of relevant motorsport demographic information, driver
                                                                                             and team livery schemes and bespoke graphic design.
                  2008 Sponsorship Proposition
                                                                                             Visit our website and download our sample documents to view our work.




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Services


                         Services

 Website Design & Web Business Strategies
                                            Apex have a wealth of international experience to assist race drivers, teams and
                                            motorsport businesses with a unique service devised to provide motorsport website
                                            designs but also enhance business opportunities through the internet. All of our web
                                            designs specifically include the optimisation of web searches, provide quantitative
                                            statistical visitor feedback and in turn optimise visitor experience, online sales and
                                            the opportunity for business development in motorsport.

                                            Our websites are designed with client input to develop graphical content and style
                                            and function. Our clients include international race teams, race car manufacturers,
                                            motorsport dealers/specialists, race circuits and race drivers.

                                            Apex ensure our clients benefit from an eye for clean design combined with the latest
                                            use of web technology. These include RSS feeds, statistical data feedback, flash player
                                            content, embedded video and audio footage with proven and reliable hit results.




                                            » www.apexmotorsportmarketing.com
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Services


                                                                Services

 Digital Media inc. E-Brochures and E-zines                                                                                                                                                                           As creators of the internationally read online karting magazine,www.kart-zone.co.uk,
                                                                                                                                                                                                                      Apex are proven to deliver the Worlds first and finest digital media to the motorsport
                                                                                                                                                                                                                      industry. We offer a full design, creation and implementation service of online
                                                                                                                                                                                                                      electronic brochures, magazines, newsletters and catalogues which are proven to
                                                       Kenzie Beecroft
                                                                                     takes a closer look at the journeys of TWO young racers as they switch from karts to cars

                                                                                                                                        Zaamin Jaffer
                                                                                                                                                                                                                      deliver results and engage customers and investors using the latest digital publishing
                                                                                                                                                                                                                      techniques.
                                                       K                                                                                Z
                                                                                                            Formula Renault action                                                      Zaamin testing Formula BMW
                                                                                                            with Falcon Motorsport
                                                                 enzie Beecroft, like                                                              aamin Jaffer, 18, is
                                                                 many successful                                                                   the latest talent to
                                                                 racing drivers,                                                                   emerge from the
                                                                 began competing                                                                   UAE karting scene.
                                                       at the age of 8 years old.                                                             Despite making a late start to kart
                                                             After a string of success in both junior                                   racing in 2006, Jaffer has proved to be
                                                       and senior ranks of UK karting, Beecroft,
                                                       now 18, is now looking to make the step to
                                                       cars; Formula Renault is his target for 2009.
                                                                                                                                        successful amongst the hottest of karting
                                                                                                                                        competition in Dubai, with a series of
                                                                                                                                        podium nishes to his name in the Rotax
                                                                                                                                                                                                                      Our digital productions can also be created from an existing PDF document or
                                                                                                                                                                                                                      redesigned to suit a clients requirements. Apex are capable embedding video footage
                                                       KARTZONE spoke with Kenzie to nd out more                                       Max UAE National Championships and the
                                                       about his plan to switch to single seaters.                                      Dubai 24 hour race. He is now set to make
                                                             “My father (Anthony) and I made the                                        the transition to one of the toughest single
                                                       decision to move into cars after I’d tested                                      seater championships; UK Formula Ford.
                                                       a few times with GWR and put in plenty
                                                       of competitive lap times” tells Beecroft.
                                                       “I felt condent with all the cars I was
                                                                                                                                        KARTZONE caught up with Jaffer to nd out
                                                                                                                                        how smoothly he has found the transition.
                                                                                                                                              “I decided that UK Formula Ford was the
                                                                                                                                                                                                                      and a variety of interactive tools into digital media documents whilst maintaining a
                                                                                                                                                                                                                      ‘clean and crisp’ appearance and approach.
                                                       driving and it was obvious then that my                                          best stepping stone for me” said Jaffer, who
                                                       karting experience was invaluable”                          Beecroft leading     is studying business management at Cardiff       Formula Ford with Raysport
                                                             In 2007, Beecroft completed the transition            at Rye House         University. With the budgets lower than
                                                       from karting to cars, securing a drive in                                        that of other formulae, and the competition
                                                       the Ginetta Scholarship series, aimed at                                         still as hot as ever, the UK Formula Ford
                                                       developing young drivers from the age of 14.                                     championship appears to be a logical step.
                                                             Since then, Beecroft has spent a full season                                     Jaffer has prepared well for the 2009



                                                                                                                                                                                                                      Electronic publications are downloadable, providing the target audience with easy
                                                       testing at various circuits around the UK to                                     season with a series of tests in Formula
                                                       gain valuable track time and the necessary                                       BMW prior to making the commitment to
                                                       license in preparation for Formula Renault in                                    drive with Team Raysport in Formula Ford.
                                                       2009. During this time he has driven a ‘scarily                                        He has also been selected for the Andy
                                                       fast’ Global GT Light and carried out Formula
                                                       Renault tests with top ight teams such as
                                                       Falcon Motorsport and Manor Motorsport.
                                                                                                             Kenzie testing a Ginetta   Priaulx Performance Management scheme,
                                                                                                                                        advancing his condence and making the
                                                                                                                                        transition from karts to cars much easier.
                                                                                                                                                                                                Rotax Max in Dubai
                                                                                                                                                                                                                      access. This contemporary approach is economical and sympathetic to todays
                                                                                                                                                                                                                      environmental demands. Our digital media products have proven favourable to
                                                             Beecroft is now working hard to secure the                                       After a recent test at Donington Park,
                                                       budget needed for 2009. KARTZONE wish him                                        Zaamin was condent of taking a scholarship
                                                       all the best with his switch to single seaters.                                  class win in 2009. Watch this space!



                                                                                                                                                                                                                      motorsport retail businesses and by existing motorsport publications looking to
                                                       16                                                                                                                                                        17



                                                                                                                                                                                                                      capture new markets via digital media.

                                     Featurin
                                     Featuring
           close
           clos l
           c
           cl            Karting in Northern Ireland
                            ting
                             ing
         A clo e look at Karting in N
                                         Girl Racers
               Making the move from Karts to Cars




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Services


                                                                                                                                    Services

 Press Releases & Media Campaigns
                   ZAAMIN JAFFER
                                                                                                                                                                                                                                                      Apex recognises the importance of race driver and race team promotion; our PR
                                                                                                                            Press Release
                      Press Release                                                                                                                                                                                                                   services allow drivers and race teams to publicise themselves professionally to an
  Zaamin Ja er set to race Formula Ford with Raysport                                                                       Apex Motorsports Marke ng to support JDM Allstars dri series                                                              international audience.
  05 December 2008 - FOR IMMEDIATE RELEASE                                                                                  16 December 2008 - FOR IMMEDIATE RELEASE


  Zaamin Ja er has conrmed he is to be a contender in the 2009 Bri sh Formula Ford Championship with                       Apex Motorsport Marke ng (AMM) are delighted to announce that they will be helping to promote the JDM
  team Raysport.                                                                                                            All Stars Dri Series in 2009.
                                                                                                                                                                                                                                                      Apex design and regularly publish race driver and race team press releases to include
  The 18 year-old, who lives in the UK and Dubai, has worked hard over the past 12 months to secure a drive
  in the 2009 Bri sh Formula Ford Championship. Having achieved a variety of successes in na onal Kar ng
                                                                                                                            Dri ing is a high-skill level motorsport in which drivers control a car while it slides from side to side at high
                                                                                                                            speed (approx. 80 to 100mph) through a xed course. The sport requires that drivers take their vehicles                   latest news, results and sponsorship promotions. All of our press releases are issued to
                                                                                                                                                                                                                                                      a large database of motorsport contacts including the international motorsport press
  events and Formula BMW tests, Ja er is now set to do ba le in arguably one of the World’s most compe           ve         beyond its limits of grip and hold it at the largest angle possible through a series of bends with the highest
  single-seater formulae.                                                                                                   speed abd the best style. Dri ing is an increasingly popular sport among the male, 14-25 demographic who
                                                                                                                            are technically aware and loyal to their favourite brands.
  Ray Racecar Engineering was established in 1971 by founder Bert Ray and his son Gavin. The family operated
  race team, known as Raysport, are best known for being the longest-running Formula Ford manufacturer in                   The JDM All Stars have taken the interna onal stage by storm and have taken the tradi onal concept of a
                                                                                                                                                                                                                                                      and media for maximum exposure. Apex also have media access to key motorsport
  the world and for their success with the tui on of many drivers over the years; some of whom have gone on
  to win the coveted McLaren Autosport Young Driver of the Year award.
                                                                                                                            motorsports event and turned it into a modern entertainment element combining exci ng on-track ac on
                                                                                                                            with exci ng commentary, celebri es, DJs and more. They will have 5 cars campaigning at all major UK events
                                                                                                                                                                                                                                                      photography and press websites.
                                                                                                                            and will also be a ending most other major motosports fes vals throughout Scandinavia and mainland
  Ja er has prepared for next season with the help of the Andy Priaulx Performance Management programme;                    Europe in 2009.


                                                                                                                                                                                                                                                      Apex press releases are designed to a bespoke specification, incorporating driver or
  he was selected as a development driver earlier this year and will con nue to work with their experienced
  team in 2009. He commented on how excited he is about the forthcoming season;                                             In 2009 JDM All Stars will also be introducing the JDM Ac on Series which will bring together the extreme
                                                                                                                            sports of Supermoto, moto-x, ska ng and BMX-jumping with the fresh motorsport of dri ing.
  “I’ve driven a lot of the UK circuits already and I’m especially excited about racing at Spa. I’m condent
  that we have the best team to achieve success and I look forward to good results in the Scholarship class in
                                                                                                                            Apex will partner with the JDM All Stars to promote the new series.
                                                                                                                                                                                                                                                      team logos and colours. Our Press releases are featured internationally in motorsport
  2009”.                                                                                                                    Opportuni es exist for media, trade and commercial partners for the 2009 season. These opportuni es
                                                                                                                            vary from vehicle branding, truck livery, trackside promo ons, corporate stands and online adver sing,                    magazines and websites such as Autosport, Motoring News, Crash.net and Karting
                                                                                                                                                                                                                                                      Magazine.
  Ja er began his rigorous tes ng programme last week at Donington Park and is also scheduled to test at                    and much more. For more informa on on the available opportuni es please contact Ben Willshire@
  Brands Hatch and Sne erton in the coming weeks.                                                                           apexmotorsportsmarke ng.com
                                                                                                                            [END]
  Ja er is seeking interest from poten al sponsor and investor partners as he can o er outstanding value for
  the 2009 season.


  “We have secured the drive with Raysport, yet s ll have white livery space available on the car for the
  equivalent of tle sponsorship coverage. We are looking to o er this space to interested par es at a frac on
  of the typical adver sing costs. I hope to work with new partners and provide them with a nancially viable,
  exci ng and dynamic source of media.”
  [END]

  Apex Motorsport Marke ng Ltd                                     Villa 67, Ha an 2, The Lakes, Dubai, UAE, PO Box 72981   Apex Motorsport Marke ng Ltd                                                                            HSG Promo ons
  www.apexmotorsportmarke ng.com                                                Tel: +971 4 390 5423 Fax: +971 4 390 5423   www.apexmotorsportmarke ng.com                                                                   4 High Swinburns Place




                                                                                                                                                                                                                                                      » www.apexmotorsportmarketing.com
  ben.willshire@apexmotorsportmarke ng.com                                        Mob: +447766164641 / +971507343463        ben.willshire@apexmotorsportmarke ng.com                                                           Newcastle Upon Tyne
  Mob: +447725900334                                                                                   zaamin@gmail.com     Mob: +447725900334                                                                                             NE4 6AT




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Services


                         Services

 Race Livery & Crash Helmet Design
                                     Sponsorship is the essential element needed in every driver or team’s career when
                                     competing at the highest level of motorsport, with logo coverage and placement
                                     being a highly important element to every sponsorship deal. Apex partner with
                                     Racewraps Ltd to offer you the highest quality race livery design and production
                                     service available to increase driver and team sponsorship opportunities.

                                     Racewraps has been established for just under 2 years with huge success in many
                                     series including Porsche Carrera Cup GB, British GT and FIA GT, with our cars having
                                     appeared in many automotive publications. This has led to an increase in projects,
                                     with the latest being British Touring Car entrants and a British Superbike team for the
                                     2009 series. This collaboration between Apex and Racewraps enables us to provide
                                     a professional bespoke race livery design service by supplying 3D renders of the car,
                                     truck, bike, or helmet which can then be used to target potential sponsors, along
                                     with ensuring your vehicle is the best looking one on the track. All designs can easily
                                     be transferred into real vinyl spreads for production.




                                     » www.apexmotorsportmarketing.com
                                                                                                           Page 7 of 9
Services


                         Services

 Motorsport Psychology              Traditionally sport coaching has placed its emphasis on what was seen as the primary
                                    sporting requisites; physical fitness and technical skills. However, within any given
                                    group of athletes having equal physical fitness and technical skills, the athlete with
                                    the finer mental skills will emerge victorious. As a result, Apex offer services through
                                    our specialist, Gavin Gough, to assist racing drivers in one of the most important but
                                    overlooked skills; psychological mind set.

                                    Apex have worked with drivers ranging in age and ability and from karts to FIA
                                    GT. The techniques applied by Apex allow a driver to mentally prepare weeks and
                                    months before a race meeting and to enable him or her to achieve and maintain
                                    peak performance under all conditions.

                                    Apex provide sports psychology sessions either during race meetings or away from
                                    the circuit in private sessions for full race teams, groups of up to 8 drivers or for
                                    one to one sessions. Some of the topics typically covered are start line preparations,
                                    positive mind sets, first lap scenarios, team relationships, overtaking and race car
                                    bonding.




                                    » www.apexmotorsportmarketing.com
                                                                                                          Page 8 of 9
Contact Us


                                                         Contact Us

 The One-Stop-Shop                                        Contact Apex Motorsport Marketing:
 Apex Motorsport Marketing is operated by                 By Post:                        By Phone:                             By Email:
 motorsport professionals, enthusiasts and racing
 drivers.                                                 Apex Motorsport Marketing Ltd   Office: Ben Willshire                 Managing Director
                                                          Suite 6, The Malthouse          (44)(0)2081 237201                    Clive.Bowen@apexmotorsportmarketing.com
 We are a One-Stop-Shop for motorsport marketing,         Malthouse Square                Fax: (44)(0)8706 222261
 providing a cost-effective, convenient and               Princes Risborough                                                    Director
 professional service to all levels of motorsport from    HP27 9AB                                                              Ben.Willshire@apexmotorsportmarketing.com
 karting to formula car racing.                           Buckinghamshire
                                                          United Kingdom                                                        General Enquiries
 If you would like to know more about our services                                                                              info@apexmotorsportmarketing.com
 please visit our website and contact us.

 www.apexmotorsportmarketing.com.




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