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					Introduction




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   01 - IOD Briefing Introduction v2.5.ppt   2




                                                 1
Information Management Is a Hot Topic
 Rising Awareness of data as a strategic asset
 New Technologies
    Enterprise Information Management (EIM)
    Enterprise Content Management (ECM)
    Information as a Service
    Information on Demand (IOD)
    Data cleansing
    Master data management
    Governance
    Contextual collaboration

 Standards
    WorldWide Web, XML, Web Services, metadata, etc.

 The role of data in Service Oriented Architecture (SOA)


                             01 - IOD Briefing Introduction v2.5.ppt               3




Winners and Losers


 “As new business scenarios emerge, the ability to exploit
 information as a strategic asset becomes a source of
 strength or weakness.”
      - Gartner Group, “Achieving Agility: How Enterprise Information Management
        Overcomes Information Silos,” David Newman, Debra Logan, April 19, 2006.




                             01 - IOD Briefing Introduction v2.5.ppt               4




                                                                                       2
Silos Inhibit the Exploitation of Data as a
Strategic Asset

       “Many organizations manage information in separate
       silos. The silo mentality results in higher costs,
       integration complexity, risk and duplication.”




       - Gartner Group, “Achieving Agility: How Enterprise Information Management
         Overcomes Information Silos,” David Newman, Debra Logan, April 16, 2006.




                                01 - IOD Briefing Introduction v2.5.ppt               5




On Demand Merchant (ODM) Business
Opportunities
1. We need to do a better job of satisfying our customers.
2. We want to improve sales promotions.
3. We need to enable our employees to be more productive.




                                                         I need to improve our data
                                                         management strategy.




                          CEO



                                                                          CIO

                                01 - IOD Briefing Introduction v2.5.ppt               6




                                                                                          3
On Demand Merchant (ODM) IT Issues

    I need new solutions!
                                                                 IBM Information on
                                                                 Demand solutions
                                                                 can help you solve
                                                                 your problems.




             CIO


                                                                           IBM

                            01 - IOD Briefing Introduction v2.5.ppt                   7




What Is Information On Demand (IOD)?
 A form of Enterprise Information Management

 Using information as a strategic asset

 Delivering information as a service

 Achieving more business value from information




                            01 - IOD Briefing Introduction v2.5.ppt                   8




                                                                                          4
Information On Demand Changes the Game
                                                                                                     “Adaptive
Business               Information On Demand                                      Employees
                                                                                 Can Find the         Business
Value                                                                             Data They        Performance””
Innovative Use of                                                                   Need
Information Drives
                                                                    Business            “Information-Enabled
New Business                                                      Insight from          Business Innovation”
                                                                   Information
Value
                                             XML Information
                                             to Support New                    “Information In
                                                Business                      Business Context”
                                                Processes




                   Information to          “Basic Information
 Operations &        Manage the
  Reporting                                   Interaction”
                      Business


     Data to Run the    “Focus on Data
        Business        And Reporting”              Older Generation                                 Maturity of
                                                                                                Information Use



                                    01 - IOD Briefing Introduction v2.5.ppt                                         9




Technologies to Solve Data Integration
Problems
Employees Can Find Data                                      OmniFind –Searches
                                                             Content Manager—Document
                                                             Management

Business Insight from Integration                            Data Warehouse—Database for
                                                             mining historical data
                                                             Information Integration Server—
                                                             data profiling, cleansing,
                                                             transformation
                                                             AlphaBlox—data analysis


 Information to Support New                                  DB2 9—Native XML handling
 Business Processes

Underlying Database Foundation                               DB2 9—Database

                                    01 - IOD Briefing Introduction v2.5.ppt                                        10




                                                                                                                        5
  SOA Overview
     Expose enterprise assets as services
     Create a rich environment for easy reuse



              Process
                                     Portal                          Application
               Server




            Application           Human                             Information
           Components             Tasks                               Services

                          01 - IOD Briefing Introduction v2.5.ppt                     11




  SOA Overview
Service Consumers

             Process
                                                                       Applications
              Server              Portal




                          Invoke-able
                            Services
 Service Providers

              Data              Application                               Human
            Services            Components                                Tasks



                          01 - IOD Briefing Introduction v2.5.ppt                     12




                                                                                           6
Delivering Information Management as a
Service

                                                       Invoke-able
                                                          Services



Information Server


                Information Service Director                                             WebSphere Application Servers


                          Data                                                                                          Master
                                               Information                      Content
   Database             Quality &                                                                     Search             Data
                                                Integration                   Management
                     Transformation                                                                                   Management

                     Standardize                                             Document            Find information     Single interface
 Handle                                  Federate multiple
                     data, remove                                            management,         in disparate         to your data.
 XML                                     sources and make
                     duplicates, and                                         workflow, storage   enterprise content
 Natively                                information available to
                     transform for                                           management          repositories
                                         different applications
                     analysis            and employees


                                               01 - IOD Briefing Introduction v2.5.ppt                                             13




Examples of Information Services
        Access to                                    Unstructured                                   Data Cleansing
     Structured Data                                 Data Services                                and Transformation
                                                                                                       Services
      Cleanse & match                                 Access to
     inbound records to                                                                               Cleans, transform,
                                               unstructured information
        existing data;                                                                                and align data from
                                               alongside structured data
     Retrieve and update                                                                               different sources
          databases




        Analytical                                    Partner Data                                        Master
       Data Services                                   Integration                                     Data Services
                                                        Services
         Access to                                                                                      Access to, and
                                                  Electronic integration
      analytical data for                                                                               integration of,
                                                     with partners—
   closed-loop processes                                                                                 master data
                                                  SWIFT, EDI, HIPAA




                                               01 - IOD Briefing Introduction v2.5.ppt                                             14




                                                                                                                                         7
Brave New World of Information
Management
           Exciting New IBM Product Enhancements
   DB2 9 “Viper” Innovations—Compression, self-tuning, performance, clustering.
   DB2 9 and SAP—Best fit, optimized, specialized; joint development and support.
   System z for data—Modern mainframe is most scalable & reliable; new ZIIP
   processor dedicated to processing data; Linux as option on System z.
   DB2 9—Adds XML to become first “hybrid” relational & XML database.
   IBM Information Server—Packaged services including QualityStage for data
   consistency, DataStage for quick, easy data extraction for warehousing and
   master data management.
   Business Intelligence—Alphablox for quick, easy data analysis.
   Content Management—Exposure of document management as services.
   New Search Technologies—IBM OmniFind searches multiple content sources.



                               01 - IOD Briefing Introduction v2.5.ppt                         15




IBM Leads the Competition in Information
Management


                                       IBM                               Oracle    Microsoft
Database                             Strong                              Limited    Limited

Native XML Support                   Strong                              Limited    Limited

Information Integration              Strong                              Weak        Weak

Unstructured Document
                                     Strong                              Weak        Weak
Management

Search                               Strong                              Weak        Weak




                               01 - IOD Briefing Introduction v2.5.ppt                         16




                                                                                                    8
IBM Is the Leader in Information
Management

“IBM has a strong hand; its IOD strategy outpaces other
vendors’ information management strategies — at least those
strategies that the vendors have communicated to the
market.”
- Forrester Research, “IBM Doubles Down On Information On Demand—Software Giant
Invests $1 Billion To Support IOD Products And Services,” Barry Murphy, Kyle McNabb,
Connie Moore, Eric Kim, April 3, 2006.




                                 01 - IOD Briefing Introduction v2.5.ppt               17




Agenda

   1. Intro Information On Demand and IBM Products                          (20 min)

   2. DB2 9 “Viper”—Foundation, Comparison to Oracle,
                                                                            (60 min)
      Specialized for SAP

   3. DB2 9—XML Handling                                                    (30 min)

             ---break 15 minutes ---

   4. Information Integration Services                                      (60 min)

   5. Content Management and Discovery                                      (30 min)

   6. Wrap-up Q&A                                                           (10 min)



                                 01 - IOD Briefing Introduction v2.5.ppt               18




                                                                                            9
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                                         Magician_data.mpg




                                           01 - IOD Briefing Introduction v2.5.ppt                                                              20




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