Social Media Program Metrics Dashboard by demandmetric

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									                                                                                              Social Media Metrics Dashboard

Instructions
1. In the "Metrics" tab, add historical data, set goals, and track each metric proactively.

2. View the automatically generated Dashboard charts for each metric in the tabs below.
                                                                                          Social Media Metrics Dashboard

Social Media Metrics                            Q1                   Q2                    Q3                   Q4
Social Network Reach                     Jan    Feb    Mar    Apr    May    Jun    Jul     Aug    Sept   Oct    Nov    Dec

  Twitter (Followers)                    500    550    550    600    600    600    650     650    650    700    700    700

  Facebook (Fans)                        300    300    350    350    400    400    450     450    500    500    550    600

  Blog (RSS Feed Subscribers)            100    125    125    150    145    175    164     200    210    200    209    245

  LinkedIn (Contacts)                    50     60     65     60     75     100    89      110    125    124    132    150

  Myspace (Friends)                      200    210    220    215    220    210    230     240    235    245    250    254

Blog Postings/Tweets by Topic            Jan    Feb    Mar    Apr    May    Jun    Jul     Aug    Sept   Oct    Nov    Dec

  Company News                            2      1      1      2      1      2      3       1      2      1      1      3

  New Products                            2      3      2      3      2      1      2       3      2      4      2      4

  Thought Leadership                      4      6      5      6      7      5      4       3      5      6      5      3

  Financial                               1      1      1      1      1      1      1       1      1      1      1      1

  Industry Trends                         2      2      2      2      2      2      2       2      2      2      2      2

Referral Traffic (All Social Channels)   Jan    Feb    Mar    Apr    May    Jun    Jul     Aug    Sep    Oct    Nov    Dec

  Actual                                 2500   2675   2700   3100   3097   3078   4201    4305   4650   4789   4970   5389

  Goal                                   3000   3000   3500   3500   4000   4000   4500    4500   5000   5000   5500   5500

Total Comments/Re-Tweets                 Jan    Feb    Mar    Apr    May    Jun    Jul     Aug    Sep    Oct    Nov    Dec

  Actual                                 10      6     15      9     11      6      7       9      17    14     21     12

New Facebook Fans                        Jan    Feb    Mar    Apr    May    Jun    Jul     Aug    Sep    Oct    Nov    Dec

  Actual                                 300    300    350    350    400    400    450     450    500    500    550    600

  Goal                                   400    400    400    400    450    450    500     500    600    600    600    600

New Twitter Followers                    Jan    Feb    Mar    Apr    May    Jun    Jul     Aug    Sep    Oct    Nov    Dec

  Actual                                 478    543    568    578    589    603    611     634    650    700    725    745

  Goal                                   550    550    550    600    650    650    700     700    700    800    800    800
                                 Social Network Reach                                                                                   Blog Postings/Tweets By Topic

           Twitter (Followers)            Facebook (Fans)                   Blog (RSS Feed Subscribers)              Company News              New Products       Thought Leadership     Financial         Industry Trends
           LinkedIn (Contacts)            Myspace (Friends)                                               16
2000
                                                                                                          12
1500

                                                                                                           8
1000

                                                                                                           4
500

                                                                                                           0
  0
                                                                                                                   Jan         Feb     Mar      Apr     May    Jun       Jul     Aug     Sept    Oct         Nov     Dec
           Jan    Feb    Mar     Apr     May     Jun    Jul     Aug        Sept    Oct     Nov    Dec



                   Referral Traffic (All Social Media Channels)                                                                          Total Comments/Re-Tweets
                                                                                                          25
                                        Actual                   Goal                                                                                                                                         21
 6000
                                                                                                          20                                                                              17
                                                                                                                                        15                                                           14
 4000                                                                                                     15                                                                                                          12
                                                                                                                    10                                   11
                                                                                                                                                 9                                 9
                                                                                                          10                                                              7
 2000
                                                                                                                                6                                 6
                                                                                                           5

       0                                                                                                   0
            Jan    Feb     Mar    Apr      May    Jun     Jul        Aug     Sep     Oct    Nov     Dec            Jan         Feb     Mar      Apr     May       Jun    Jul      Aug    Sep     Oct         Nov     Dec



                                        Facebook Fans                                                                                                 Twitter Followers
  800                                   Actual                Goal                                         800                                           Actual                 Goal

  600                                                                                                      600


  400                                                                                                      400


  200                                                                                                      200


       0                                                                                                       0
            Jan    Feb     Mar    Apr      May    Jun     Jul        Aug     Sep     Oct    Nov     Dec                  Jan     Feb     Mar      Apr    May       Jun    Jul      Aug    Sep        Oct      Nov     Dec

								
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