Vice-President, Communications Marketing by kellena94


									                            Vice-President, Communications &

     Date Posted: October 16, 2009

  Position Status: Full-time

        Available: ASAP

Description of the Reporting to the President and CEO, the Vice-President Communications & Marketing is a
         Position: member of the Foundation’s senior management team responsible for the development and
                   implementation of the Foundation’s communications, marketing, and public affairs strategies
                   and plans. The Vice-President will work in close collaboration with the Vice-President
                   Communications and Public Affairs at the Hospital for Sick Children to ensure that the
                   Foundation’s and Hospital’s communications work is fully aligned.

                    Your specific duties include:
                       •   Develop a comprehensive communications and marketing plan to promote the work
                           of the Foundation in raising funds for the Hospital for Sick Children (SickKids);
                       •   Design the brand architecture for the Foundation with a goal of building awareness
                           at local, national, and international levels about the need and importance of
                           philanthropic support for SickKids;
                       •   Utilize market research and donor data to make complex marketing decisions;
                       •   Work with the Hospital Communications and Public Affairs group to identify patient
                           and physician stories that will help encourage philanthropy and demonstrate its
                       •   Develop and execute marketing campaigns and programs, developing and delivering
                           targeted messages using television, print, and digital media;
                       •   Manage the development of all collateral materials for the Foundation, ensuring that
                           all documents and information are consistent with the Hospital and Foundation’s
                           brand identity guidelines;
                       •   Develop a comprehensive strategy for the effective use of digital and new media in
                           collaboration with other Foundation departments;
                       •   Oversee media relations activities for the Foundation, including recognition of
                           Foundation accomplishments, donor philanthropy, and other stories of public
                       •   Develop crisis communication plans for the Foundation and provide advice to the
                           President, senior management team and the Board of Directors on the management
                           of public issues;
                       •   Monitor relevant marketing performance targets, compare results against budget
                           and plans;
                       •   Facilitate and develop successful relationships with the media;
                       •   Work effectively with key suppliers and leverage their support for the Foundation;
                       •   Manage a team of communications and marketing professionals including two direct
                       •   Work collaboratively with the Hospital’s Communications and Public Affairs group to
                           ensure strategies and activities are fully aligned;
                       •   Serve as a member of the senior management team of the Foundation and
                           contribute to its overall strategic direction.
                       •   Provide events execution as required.
 Qualifications: The successful applicant must possess the following:

                      •   A bachelor’s degree or higher, PLUS a minimum of seven to ten years experience
                          of progressive communications and marketing experience in either the not for profit
                          or private sector within a large complex organization with multiple stakeholders and
                          internal clients;
                      •   A proven track record of implementing innovative communications and marketing
                          plans on a local, regional and national basis;
                      •   A proven track record as a skilled manager;
                      •   The ability to think at a high level about Hospital and Foundation priorities;
                      •   The ability to work within a senior management team;
                      •   The ability to think strategically and work proactively, managing competing
                      •   Experience in managing relationships with external suppliers and internal
                      •   Superior writing and communications skills.

About SickKids Established in 1972, SickKids Foundation is the fundraising organization for The Hospital for
  Foundation: Sick Children - Canada's most research-intensive hospital and the largest centre dedicated
               to improving children's health in the country.

                  The Foundation's fundraising is driven by the belief that improving the health and wellbeing
                  of children is one of the most powerful ways to improve society.

                  Philanthropy is a critical source of funding for The Hospital for Sick Children. For the fiscal
                  year ending March 31, 2009, SickKids Foundation made an investment of $64.4 million in
                  children's health research, education and care. A direct result of community support, this is
                  the largest investment in paediatric health care and one of the largest contributions to a
                  hospital anywhere in Canada.

                  HealthyKids International, an initiative that supports the international projects of The
                  Hospital for Sick Children, is an investment in the future health of children around the world.
                  It is steeped in the belief that children need home-grown medical practitioners who
                  understand their countries’ social and cultural contexts.

                  The shared vision of SickKids Foundation, HealthyKids International and The Hospital for
                  Sick Children is "Healthier Children. A Better World."™

         Hours: 35 hours per week Monday to Friday

   Available to: Internal & External Candidates

      Deadline: Open

Submit Resume Human Resources Department
           to: SickKids Foundation
               525 University Avenue, 14th Floor
               Toronto, Ontario M5G 2L3
                  Only those applicants selected for an interview will be contacted.
                  No phone calls please.

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