Vice-President, Communications & Marketing Date Posted: October 16, 2009 Position Status: Full-time Available: ASAP Description of the Reporting to the President and CEO, the Vice-President Communications & Marketing is a Position: member of the Foundation’s senior management team responsible for the development and implementation of the Foundation’s communications, marketing, and public affairs strategies and plans. The Vice-President will work in close collaboration with the Vice-President Communications and Public Affairs at the Hospital for Sick Children to ensure that the Foundation’s and Hospital’s communications work is fully aligned. Your specific duties include: • Develop a comprehensive communications and marketing plan to promote the work of the Foundation in raising funds for the Hospital for Sick Children (SickKids); • Design the brand architecture for the Foundation with a goal of building awareness at local, national, and international levels about the need and importance of philanthropic support for SickKids; • Utilize market research and donor data to make complex marketing decisions; • Work with the Hospital Communications and Public Affairs group to identify patient and physician stories that will help encourage philanthropy and demonstrate its impact; • Develop and execute marketing campaigns and programs, developing and delivering targeted messages using television, print, and digital media; • Manage the development of all collateral materials for the Foundation, ensuring that all documents and information are consistent with the Hospital and Foundation’s brand identity guidelines; • Develop a comprehensive strategy for the effective use of digital and new media in collaboration with other Foundation departments; • Oversee media relations activities for the Foundation, including recognition of Foundation accomplishments, donor philanthropy, and other stories of public interest; • Develop crisis communication plans for the Foundation and provide advice to the President, senior management team and the Board of Directors on the management of public issues; • Monitor relevant marketing performance targets, compare results against budget and plans; • Facilitate and develop successful relationships with the media; • Work effectively with key suppliers and leverage their support for the Foundation; • Manage a team of communications and marketing professionals including two direct reports; • Work collaboratively with the Hospital’s Communications and Public Affairs group to ensure strategies and activities are fully aligned; • Serve as a member of the senior management team of the Foundation and contribute to its overall strategic direction. • Provide events execution as required. Qualifications: The successful applicant must possess the following: • A bachelor’s degree or higher, PLUS a minimum of seven to ten years experience of progressive communications and marketing experience in either the not for profit or private sector within a large complex organization with multiple stakeholders and internal clients; • A proven track record of implementing innovative communications and marketing plans on a local, regional and national basis; • A proven track record as a skilled manager; • The ability to think at a high level about Hospital and Foundation priorities; • The ability to work within a senior management team; • The ability to think strategically and work proactively, managing competing priorities; • Experience in managing relationships with external suppliers and internal stakeholders; • Superior writing and communications skills. About SickKids Established in 1972, SickKids Foundation is the fundraising organization for The Hospital for Foundation: Sick Children - Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country. The Foundation's fundraising is driven by the belief that improving the health and wellbeing of children is one of the most powerful ways to improve society. Philanthropy is a critical source of funding for The Hospital for Sick Children. For the fiscal year ending March 31, 2009, SickKids Foundation made an investment of $64.4 million in children's health research, education and care. A direct result of community support, this is the largest investment in paediatric health care and one of the largest contributions to a hospital anywhere in Canada. HealthyKids International, an initiative that supports the international projects of The Hospital for Sick Children, is an investment in the future health of children around the world. It is steeped in the belief that children need home-grown medical practitioners who understand their countries’ social and cultural contexts. The shared vision of SickKids Foundation, HealthyKids International and The Hospital for Sick Children is "Healthier Children. A Better World."™ Hours: 35 hours per week Monday to Friday Available to: Internal & External Candidates Deadline: Open Submit Resume Human Resources Department to: SickKids Foundation 525 University Avenue, 14th Floor Toronto, Ontario M5G 2L3 email: email@example.com Only those applicants selected for an interview will be contacted. No phone calls please.
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