MARKETING & COMMUNICATIONS SUPERVISOR
FLSA Category: Exempt
Under general supervision, plans, supervises and coordinates the staff and operations
of Parks and Recreation marketing and communications functions; and develops plans
to assure that the City's key messages reach the public; and performs related duties as
This classification is distinguished as being responsible for the supervision,
coordination, and development of the Parks and Recreation Department’s marketing
and communications program.
EXAMPLES OF ESSENTIAL FUNCTIONS
Essential functions may include, but are not limited to, the following:
1. Develops marketing plans and communications strategies for Parks & Recreation
Department programs and activities to assure that the City's key messages reach
2. Plans, coordinates and supervises staff and activities of the marketing and
communications function; evaluates and analyzes programs and issues, and
recommends and implements solutions.
3. Supervises staff through appropriate delegation and supervision; meets regularly
with staff to review work assignments and resolve workload and technical issues;
provides leadership, direction and coaching to employees, and training in
professional responsibilities; reviews work assignments to assure the work quality
and timely accomplishment of assigned duties and responsibilities.
4. Evaluates marketing and communications projects and activities for effectiveness
and results; develops new programs and recommends program changes; tracks
services provided, monitors results, and generates operational reports; coordinates
with other Department staff to assure that the communications programs are
consistent with the Department strategies.
5. Serves as media relations contact for the Department; monitors regional media
sources, assesses value and impact of information, and develops press releases
and communications plans to provide accurate, timely and accessible information.
6. Develops budgets and monitors expenditures; manages a variety of administrative
activities including computer records management, employee scheduling, payroll
reporting, and work activity reports.
7. Develops cooperative professional relationships with local community agencies and
citizen groups; participates in meetings with regional government agencies and
8. Plans strategies for specific market programs; develops objectives, cost analyses,
and implementation plans; tracks budgets and financial impacts.
Marketing & Communications Supervisor - continued
9. Conducts special projects; develops recommendations to improve Parks &
Recreation marketing policies and procedures, advertising and public relations
processes, and marketing strategies.
10. Edits marketing and communications staff work products, assuring content
consistency and accuracy.
11. Interprets and explains City programs to clients, community groups, committees,
staff and volunteers.
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of: The rules, regulations, policies, and operating procedures of the Parks
& Recreation Department; purpose, use and benefits of parks and recreational
programs and activities; City policies and procedures; planning, development and
marketing trends for parks and recreation programs; principles, techniques, and
objectives of marketing, public information, survey research and community relations
programs; techniques and practices for effective, efficient and cost effective
management of allocated resources; correct English grammar, composition, spelling,
punctuation and vocabulary; standard computer applications involving word processing,
data entry and standard report generation. Knowledge of and ability to use graphics
design software such as but not limited to Adobe Suite.
Skills: Planning and developing marketing and communications programs and
strategies; collecting data, preparing special reports, and effectively presenting
statistical and conceptual information; evaluating and interpreting program results and
performance outcome measures; developing and managing budgets; setting priorities
and goals; planning, assigning, training and supervising the work of others; preparing
advertising and creative media information for diverse audiences; independently
composing articles, reports and correspondence; assessing and prioritizing multiple
tasks, projects and demands.
Ability to: Use initiative and independent judgment within established procedural
guidelines; communicate effectively verbally and in writing; effectively explain policies
and procedures; establish and maintain effective working relationships with those
contacted in the course of work.
Education, Training, and Work Experience
Bachelor’s degree from an accredited college or university with a major in Journalism,
Communications, Marketing, Business Administration, Parks and Recreation, or a
closely related field AND four (4) years of full-time experience in marketing, survey
research, communications, or public relations; OR an equivalent combination of
education, training, and work experience.
Marketing & Communications Supervisor - continued
Special Requirements, Licenses and Certificates
Must possess a valid driver’s license from the state of residence at the time of
appointment and maintain an excellent driving record.
Light physical demands; some lifting and moving of supplies and equipment; frequent
use of a personal computer.
Primary work environment is in a climate controlled office setting, and in City recreation
facilities; work requires travel to recreation facilities and other locations throughout the
City. Work involves performing multiple tasks, working to deadlines, and responding to
This is a salaried classification exempt from the overtime provisions of the Fair Labor
Approved by City Council: February 5, 2008