"ROP Marketing Foundations Class Syllabus 2009-2010"
ROP Marketing Foundations Class Syllabus 2009-2010 Instructor: Mrs. Whited Place: Golden Valley High School– Room Business 4 Classroom Phone: 385-8371 E-mail: firstname.lastname@example.org NO. OF *DATES OF UNIT OF INSTRUCTION HOURS INSTRUCTION Orientation 2 August 17th &18th 1. Complete required enrollment forms. 2. Demonstrate a clear understanding of grading and classroom policies 3. Complete required enrollment forms. 4. Demonstrate a clear understanding of grading and classroom policies Leadership: DECA 3 August 19th -21st 1. Explain the objectives of DECA 2. Explain the basic facts concerning DECA 3. Explain the leadership opportunities available to students through participation in DECA conferences and activities 4. Identify dates of DECA conferences/activities Labor Laws & Sexual Harassment 14 August 24th – 1. Explain the purpose and function of OSHA in the workplace September 2nd 2. Identify and explain the labor laws that govern teens in the workplace 3. Identify instances of sexual harassment and provide appropriate solutions to deal with workplace issues. 4. Understand the operations of the labor market, including the circumstances surrounding the establishment of principal American labor unions, procedures that unions use to gain benefits for their members, the effects of unionization, the minimum wage, and unemployment insurance. 5. Identify federal regulatory agencies and laws that protect consumers, workers, investors, and the environment 6. Understand the influence of the federal government through regulatory agencies on the American economy. The World of Marketing 15 September 3rd – 1. Define marketing 24th 2. Explain the four foundations of marketing 3. Describe the seven marketing functions and related activities 4. Apply the concept of utility 5. Describe the concept of market 6. Describe market share 7. Define and analyze a target market 8. Explain the economic value and benefits of marketing 9. State the marketing concept 10. List and explain the elements of the marketing mix 11. Define what constitutes a market, as well as how to identify one 12. Understand a SWOT analysis 13. Identify key methods used to reach potential customers, including developing a customer profile, target marketing, and marketing segmentation 14. Identify demographic, geographic and psychographics trends in the US consumer market 15. List the three keys areas of an internal company analysis 16. Identify the factors in an environmental scan 17. Explain the basic elements of a marketing plan Political and Economic Analysis 15 September 25th – 1. Define the concept of an economy October 15th 2. List the factors of production 3. Explain the concept of scarcity 4. Discuss how traditional, market, command, and mixed economies answer the three basic economic questions 5. Explain the types of economic systems 6. Summarize the key principles on which a modified free enterprise system is based 7. Discuss how traditional, market, command, and mixed economies answer the three basic economic questions 8. Cite examples of various economic systems 9. List the goals of a health economy 10. Explain how an economy is measured 11. Identify various types of economics 12. Identify various economic measurements; distinguish between nominal and real data. 13. Define, calculate, and explain the significance of an unemployment rate, the number of new jobs created monthly, and inflation or deflation rate, and a rate of economic growth. 14. Describe the four phases of the business cycle Global Analysis 10 October 16th – 1. Explain the interdependence of nations October 29th 2. Explain the nature of international trade 3. Explain the balance of trade 4. List three types of trade barriers 5. List three significant trade agreements and alliances that foster worldwide free trade 6. List forms of international trade 7. Identify political, economic, socio-cultural, and technological factors that affect international business 8. Evaluate influences on a nation's ability to trade 9. Determine the relationship between government and business 10. Identify the impact of cultural and social environments on world trade 11. Explain the nature of trade regulations 12. Describe the aims of government fiscal policies and their influence on production, employment, and price levels 13. Understand the role of government in a market economy Business & Society 10 October 30th – 1. Explain the characteristics of a free enterprise system November 13th 2. Distinguish between price and non-price competition 3. Understand the relationship of the concept of incentives to the law of supply and the relationship of the concept of incentives and substitutes to the law of demand. 4. Discuss the effects of changes in supply and/or demand on the relative scarcity, price, and quantity of particular products. 5. Explain how supply and demand interact to set prices 6. Distinguish between the public and private sectors 7. Explain the role of government in a free enterprise system 8. Discuss the importance of international trade and government methods to encourage or discourage it 9. Explain how businesses can get involved in international trade, and what factors they should consider before doing so 10. Tell what a business is, and explain its basic functions 11. Identify and classify different types of business 12. Provide examples of business’s social responsibilities 13. Explain the concept of business ethics 14. Apply guidelines for ethical behavior 15. Discuss business ethics and areas in which businesses are thought to have social responsibility Selling 12 November 16th – 1. Define selling and different types of selling situations December 8th 2. Differentiate between rational and emotional buying motives 3. List three levels of customer decision making 4. Name sources of product information 5. Identify and execute the seven steps of the sales process 6. Explain the importance and purpose of the approach in the sales process 7. Explain the process and techniques of both retail and business-to-business selling 8. Name three methods for making eh initial approach in retail sales 9. List three methods for determining needs 10. Describe the goal of product presentation 11. Distinguish objections from excuses 12. Demonstrate the general four-step method for handling customer objections 13. Identify customer buying signals 14. Explain the importance of suggestion selling 15. Demonstrate appropriate techniques to initiate a sale and determine customer needs 16. Demonstrate effective suggestion selling and sale closing techniques Promotion 20 January 19th – 1. Explain the promotional mix concept and its role in marketing February 17th 2. Describe the concept of the promotional mix 3. Define sales promotion 4. Discuss trade and consumer sales promotions 5. Explain the nature and scope of public relations 6. Understand the use and importance of a news release. 7. Explain the concept and purpose of visual merchandising 8. Discuss the elements of visual merchandising and the artistic aspects of creating a display 9. Explain the purpose and importance of advertising 10. Identify the different types of advertising media 11. Discuss the planning and selection of media 12. Summarize how media costs are determined 13. Explain promotional budget methods 14. Discuss how advertising campaigns are developed 15. Identify the main components of print advertisements 16. Explain the principles of preparing an ad layout Distribution 5 February 18th – 1. Explain the concept of a channel of distribution February 24th 2. Identify channel members 3. Compare channels of distribution for consumer and industrial products 4. Explain distribution planning 5. Name and describe the three levels of distribution intensity 6. Describe the nature and scope of physical distribution 7. Explain the nature and scope of transportation systems and services 8. Explain the concept and function of inventory storage 9. Identify the types of warehouses 10. Distinguish between purchasing agents and buyers 11. List the three types of purchase situations 12. Name the factors involved in negotiating terms of a sale 13. Describe the buying process and the effect the Internet has had on the distribution and purchasing function 14. Describe the receiving process 15. Describe the process for providing effective inventory management 16. Explain the types of inventory control systems 17. Analyze sales information to determine inventory turnover 18. Discuss the nature and the impact of technology on inventory management and inventory systems Pricing 6 March 18th- 1. Recognize the different forms of pricing March 25th 2. Explain the nature and scope of price planning 3. Explain factors affecting price decisions 4. Analyze demand elasticity and supply and demand theory 5. Explain how government regulations affect price planning 6. Name three pricing policies used to establish a base price 7. Explain the two polar pricing policies for introducing a new product 8. Explain the relationship between pricing and the product life cycle 9. Understand the process by which competition among buyers and sellers determines a market price. 10. List the steps involved in determining a price 11. Describe the effect of price controls on buyers and sellers. 12. Explain how prices reflect the relative scarcity of goods and services and perform the allocate function in a market economy. 13. Describe the effect of price controls on buyers and sellers. 14. Discuss the legal considerations and policies for products in various stages of the life cycle. 15. Use pricing terminology and techniques correctly and effectively 16. Use pricing math to calculate markups and markdowns Marketing Information Management 10 March 26th – April 1. Discuss the purpose of marketing research 16th 2. Explain the characteristics and purpose of a marketing information system 3. Discuss the nature, importance, and usage of marketing research in planning and implementing marketing strategies 4. Identify procedures for gathering information using technology 5. Identify the methods of conducting marketing research 6. Discuss trends and limitation in marketing research 7. Compare primary and secondary data 8. Explain the function of marketing information systems 9. Identify the elements in a marketing research report 10. Describe the steps used in conducting marketing research Product and Service Management 6 April 19th – April 1. Describe the steps in product planning 26th 2. Explain how businesses plan what products to produce and sell and how they position and manage these products 3. Explain the nature and scope of product planning, product mix, and product development 4. Explain the concept of a product life cycle 5. Identify strategies to position products in various life cycles 6. Describe product positioning techniques 7. Explain the nature and scope of branding, packaging, and labeling in product planning 8. Identify the importance of branding, branding elements, and branding strategies to product/service management 9. List three different types of brands 10. Identify the functions of labels 11. Identify different types of warranties 12. Explain the various sources of consumer credit 13. Explain the importance of warranties and credit of product planning 14. Identify the major provisions of product safety legislation 15. Discuss the importance of warranties as extended product features Entrepreneurship and Finance 22 April 27th –June 1. Define entrepreneurship 4th 2. Identify the risks, rewards, advantages, and disadvantages of entrepreneurship 3. List the characteristics and skills of entrepreneurs 4. Understand the importance of small business in the U.S. and global economies 5. Explain the role of profit as the incentive to entrepreneurs in a market economy. 6. Identify the different forms of business ownership 7. Name the legal steps to take in establishing a business 8. Explain the types of business risks and different methods used to handle them 9. Describe the concept of insurance 10. Explain the purpose and importance of a business plan 11. Identify the three major sections of a business plan 12. Identify a business plan with appropriate documentation that includes form of ownership, location, market segment analysis, promotion, human resources, trade area analysis and funding 13. Explain financial statements used by entrepreneurs to report income and analyze a business's financial status 14. Determine start-up costs for a business 15. Interpret a cash flow statement Career Research 10 December 9th – 1. Assess personal values, goals, interests, and abilities for career decision making December 22nd 2. Participate in career planning activities using various sources of career information 3. Locate career research resources 4. Explain the importance of marketing careers to the U.S economy 5. Develop a career plan based on career assessment and planning activities 6. Describe the current economy and labor market for selected career. 7. Develop Post High School Plan Career Development: Employability Portfolio 20 January 11th -15th 1. Identify a variety of sources for job leads February 25- 2. Describe the best ways to develop job leads 3. Name the legal document necessary to begin working March 17th 4. Develop an Employability Portfolio 5. Identify and demonstrate effective interviewing techniques 6. Prepare for and conduct themselves properly during a job interview * Subject to change