Marketing Syllabus

							                                             Marketing Syllabus
                                              Patterson High School
                                                    Fall 2008

         "Marketing is the process of creating,
      distributing, promoting, and pricing goods,
       services, and ideas to facilitate satisfying
      exchange relationships with customers in a
                 dynamic environment."

          - American Marketing Association


Course: Marketing Essentials
Course length/Credits: Two semesters/10 credits
Teacher: Mr. Wheeland
Classroom hours: Available Upon Request
Prep Period: 2nd & 3rd
Phone: 892-7450 ext 164

TEXT:            Farese, Kimbrell, Woloszyk, Glencoe Marketing Essentials, 4th edition
                 Marketing Essentials Workbook for above text.

*** There is a class set of texts for this class***

Course Description: Students in marketing learn how to apply economic and human resources and
marketing functions and foundations to solve business problems and develop competence in such areas as
product/service planning, selling, pricing, risk management, promotion, and information management.
The key concepts covered in this course are: Define Marketing, Economics, Business & International
Marketing, Communication Skills, Selling, Promotion, Distribution, and Pricing.

      "Learn to know yourself to the end that you may improve your powers, your conduct, your character.
      This is the true aim of education and the best of all education is self-education." - Rutherford B. Hayes


                                          Student Responsibilities
This is a business class; you will be expected to conduct yourself in a business-like manner. The
following rules and regulations will be strictly enforced:

   1. Materials must be brought to class every day:

            A.   Textbook
            B.   Binder kept for this class only
            C.   Paper/notebook
            D.   Pen, pencils, and eraser
            E.   Positive attitude

   2. Participation:

       Students are expected to participate in class discussions. The teacher will raise or lower a
       student’s grade based on the amount and appropriateness of a student’s participation. Student
       participation is required and students will be called on to answer questions. Student participation
       is integral to our class and your grade.
3. Grades:

   Tests/Quizzes = 40%                                 90% + = A
   Assignments/Homework = 40%                          80-89% = B
   Class participation = 20%                           70-79% = C
                                                       60-69% = D

4. Behavior:

      A. No food or drinks allowed at anytime in the classroom. Water will be allowed in a closed
         container that must be kept on the floor.

      B. Show RESPECT for adults and fellow students. Inappropriate language/behavior will not
         be tolerated. Each student is expected to treat every student, classroom aid, and teacher
         with respect. IT WILL BE RETURNED!

      C. Absences and tardies have an extremely negative effect on the participation points. Every
         student must be in their seat ready to work 15 seconds after the bell rings. Tardies and
         absences will result in a reduction of participation points.

      D. The teacher dismisses the class, not the bell. Do not gather belongings or leave your seat
         until instructed to do so.

      E. No electronic devices (i.e. cell phones, CD players, etc), cosmetics, or inappropriate
         reading material shall be used during class time.

5. Submission of student work:

      A. Most class time will be spent in groups. Some assignments will be turned in for an overall
         group grade and other times assignments will be graded individually. Team leaders will be
         assigned for one-month durations and everyone will be a leader at least once during the
         year. Team leaders are responsible for clean work areas of group members and turning in
         group work.

      B. Assignments must be submitted on time to receive full credit. Assignments submitted one
         day late will lose 25% of the total points earned. Two days late will lose 50% of the points
         earned. Anything more than two days late will not be accepted.

      C. It is YOUR responsibility to ask for missing work due to absents. You can check with a
         team member or me to get an assignment. You will get the same number of days you were
         absent to make up the work. (For example: if you miss one day, you have until the day
         after you return to make up the work)

      D. You must make up exams or quizzes the day you return from an absent either before or
         after school or during nutrition break. NO EXCEPTIONS!!!


         THE ABOVE POLICIES & PROCEDURES ARE SUBJECT TO CHANGE.
                                          Marketing Essentials
                                          Business Department


Dear Parent/Guardian:

Please allow me to introduce myself, Mr. Wheeland, the business teacher at Patterson High School. I
have eight years schooling and five years professional experience in the workplace. The sales and
customer service skills I have acquired are invaluable for teaching business at the high school level. In
addition to working in the business world, I have earned a Bachelor of Science Degree in Business
Administration with a concentration in Marketing from Sonoma State University.

I am looking forward to providing my students with a number of challenging and exciting new
opportunities to grow. I find Education to be a very rewarding and logical field for me, and I look
forward to working with all of you in one way or another.

Please read the attached course description, grading policy, and behavioral expectations for Marketing.
As a concerned parent, I am sure you will want to know what your son or daughter is expected to
accomplish during the semester.

If you should have any questions, please contact me at (209) 892-7450 ext. 164 or by email
awheeland@patterson.k12.ca.us. I will be happy to make an appointment to meet with you at school.

Sincerely,



Aaron Wheeland
Business Teacher

***********************************************************************************

Please sign below to indicate that you have received and read the course description for Marketing.


________________________________                             ________________________
Signature of Parent/Guardian                                           Date


The student should sign and date this paper and return it to me to show that he or she has read the course
description and expectations. This paper must be returned to me by the end of the week. (August
22nd, 2008)


_______________________________                              _______________________
Signature of Student                                                  Date