This is a translation of the original Japanese document and is provided for informational purposes only.
If there are any discrepancies between this and the original, the original Japanese document prevails.
AEON Co., Ltd.
NTT DOCOMO, INC.
AEON Credit Service Co., Ltd.
Establishment of AEON Marketing Co., Ltd.
July 24, 2009 – AEON Co., Ltd. (President: Motoya Okada; "AEON"), NTT DOCOMO, INC. (President and CEO: Ryuji
Yamada; "DOCOMO") and AEON Credit Service Co., Ltd. (President: Kazuhide Kamitani; "AEON Credit") are pleased
to announce that they today established the joint venture AEON Marketing Co., Ltd. The new company will conduct
one-to-one marketing using mobile phones, and will be engaged in the marketing business, the Club Support business, in
which it undertakes sales promotions to club members on behalf of the AEON Group, and the mobile business. The three
companies reached a basic agreement regarding the establishment of the new company on March 31 this year.
Profile of the New Company:
1) Company Name: AEON Marketing Co., Ltd.
2) Representative: Masahiko Oga
3) Board Members
Senior managing director: Kazuoki Kamiya
Director (part-time) Yuichiro Okauchi, Vice President of Corporate Strategies, AEON Co., Ltd.
Director (part-time) Kazunori Umemoto, Executive Vice President of Information Technology,
AEON Co., Ltd.
Director (part-time) Soichi Okazaki, Manager of Corporate Marketing Department, AEON Co., Ltd.
Director (part-time) Kazuhiro Takagi, Managing Director of Frontier Services Department, NTT
Director (part-time) Toshihiro Eto, Director of Frontier Services Department, NTT DOCOMO, INC.
Director (part-time) Hideaki Onishi, Director of Mobile Design Business Group, NTT DOCOMO,
Director (part-time) Kiyoaki Takano, Director and Chief General Manager Marketing Division
AEON Credit Service Co., Ltd
4) Head Office Location: 1-5-1 Nakase, Mihama-ku, Chiba
5) Date of Establishment: July 24, 2009
6) Business: Mobile business, marketing business, Club Support business
7) Settlement: End of February
8) Paid-up capital: 800 million yen (capital: 400 million yen; capital reserves: 400 million yen)
9) Shareholders: AEON (51%), DOCOMO (29%), AEON Credit (20%)
10) Number of Employees: 15 (at the time of establishment)
Biography of Masahiko Oga, President of the New Company
1979: Joined Jusco Co., Ltd.
1998: Jusco Noshiro Store Manager
2000: Cornhill Store Manager, AEON Stores Hong Kong
2001: General Manager of Shenzhen AEON Friendship Co., Ltd. in China
2006: General Manager of Chiba Division, Kanto Company, AEON Co., Ltd.
2009: Project team for establishing a CRM company.