Membership Pack The Branded Content Marketing Association The BCMA 32 Percy Street London, W1T 2DE T +44 (0)8700 622 394 email@example.com www.thebcma.info ABOUT US The Branded Content Marketing Association encompasses members spanning world leading brands, broadcasters, filmmakers, studios, producers, advertising agencies, media planners, publishers, games and music producers. The BCMA strives to promote and grow the branded content market to the wider audience. Launched on October 2nd, 2003 the BCMA is now an international body with members throughout Europe, Australasia and the US. The BCMA is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries. To build a business we need to give value to our members. To give value to BCMA members we need a set of products. To create the products we need to identify the relevant industry needs. To identify the industry needs we must define branded content. Branded Content Editorially led marketing definition... Branded Content is anything a brand does that Branded Content is... is not directly about communication. Those who sell or make branded content Industry Sectors… Those who buy branded content What is the aim of the BCMA? On behalf of its members, the BCMA aims to drive development in the branded content market by: • Facilitating the standardisation of the creative and commercial formats necessary to create a vibrant branded content market • Undertaking research into new measurement and valuation techniques required to support the branded content market • Leading the negotiations with regulators and industry bodies to clarify the role of branded content in the broader communications mix By providing networking opportunities and open discussion around these issues, the BCMA will enable its members to adapt and capitalise on the new challenges that branded content presents. What are the benefits of the BCMA to advertisers and brands? • Access to the case study library and exclusive case studies of branded content • Market data relating to branded content • How to guides • Glossary of terms • Access to the latest branded content research • Networking with other branded content international professionals (in the advertising and entertainment industries including music, gaming, mobile, film, events etc) Benefits for content creators, producers, and distributors • Access to advertisers and their agencies • Access to latest branded content developments and best practice • Access to market data relating to branded content • Access to the latest branded content research Benefits for agencies and the advertising community • Access to branded content focused producers • Access to latest branded content developments and best practice • Association with the loudest branded content voice in the media • Association with the loudest Branded Content voice in the media • To promote the adoption of branded content as a potent form of marketing • To share information about the market, the challenges, the regulations, best practice, key developments and industry standards • To promote innovation, research, creative discussion and develop new partnerships and business opportunities • To facilitate participation at all relevant International trade events, to actively represent all branded content disciplines and to lobby where necessary key issues concerned with branded content Membership Benefits BCMA EVENTS The BCMA will be running an exciting calendar of events in 2010 designed to address new and emergent market trends and issues in the branded content market. BCMA Membership includes free access to our Networking Panels, plus discounted entry to the BCMA conference and selected third party events. BCMA Networking Panels The BCMA Networking Panels scheduled for 2010 are open to members free of charge. These networking evenings are designed to provide insights into the branded content market place in an atmosphere that is conducive to networking, information sharing and forging new partnerships. Networking Panels begin at 6pm with drinks and canapés, followed by a panel debate and Q&A with the audience. The rest of the evening is dedicated to networking in a relaxed expert environment. Partner Events In addition to BCMA events we also partner with topical industry forums and international trade shows to ensure our members can attend relevant events at a discounted rate and also take advantage of savings on exhibition space and sponsorship opportunities. For example the BCMA has been active at 3GSM, MIPTV, MIPCOM, Cannes Lions and Cannes Film Festival. TRADE PRESS Press Coverage The BCMA achieves regular press coverage throughout the year for the BCMA, the industry as a whole, its capabilities and the work of its members. Publicising branded content successes and educating the broader audience about the possibilities of branded entertainment is high on our agenda for driving growth in the creation of branded content. RESEARCH The BCMA is constantly striving to provide fresh research and insight into the field of branded content. With the recent launch of the Bces, branded content evaluation system, members are entitled to a significant discount on research projects and indepth access to case studies. The Bces is an essential tool for media agencies, creative agencies, PR agencies, production companies and media owners for planning and evaluating branded content campaigns. It gives marketers an in-depth insight into: 1. How your branded content campaign is performing against key brand metrics, allowing you to determine the ROI 2. Which elements of the campaign are performing the most strongly in meeting the campaign objectives 3. What you could do differently to support the campaign more strongly to optimise its ROI The Bces has been developed by contentworx, a branded content specialist agency on behalf of the Branded Content Marketing Association (BCMA) with two leading companies in the area of advertising and planning research - OTX and Pointlogic - and is modular in its approach, making it suitable for all sizes of campaign. BEST PRACTICE The BCMA is dedicated to promoting best practice in all areas of branded content. BCMA forums are designed to provide the knowledge and relationships required for all stakeholders across all sectors. LOBBYING The BCMA will continue to lobby on relevant issues pertinent to developing branded content in the marketplace. PARTNER EVENTS We are partnered with the following events/associations securing discounts for BCMA members; MEF, C21 Media, Media & Marketing Europe, Marketing Week/Centaur, IPA, APA, BIMA, IAB, European Sponsorship Association, Screen Expo, Osney Media, GSM, NMK, Music Week, London Calling. PRESS COVERAGE The BCMA has achieved a steady supply of international press coverage for both BCMA member companies and the association, coverage includes Media Week, Contagious, Cream, Campaign, FT Creative, Marketing, News Week, NMA, aka.tv, Cannes Lions Daily, mad.co.uk, Media & Marketing Europe. BEST PRACTICE The BCMA actively promotes best practice to associated industries and also via other trade association bodies regarding effectiveness of specific areas of branded content. We will be formatting more research into effectiveness throughout the year which will be available to all BCMA members. INTERNATIONAL PRESENCE The BCMA now has members in Germany, Italy, Brazil, Turkey, Australia, US, France, Netherlands and China. Membership Application Form Please complete the details below for membership application and information. Main Contact: Date: Company Name: Address: Telephone No: Email Address: Company Type: Job Description: Signature: Additional Colleagues: Corporate membership: £750.00 Baccs Payment: The BCMA, NatWest Bank, Dover Branch UK. Sort code 60 07 04, Account 39514811, VAT 839 5714 88.
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