G2 WORLDWIDE EXPANDS SHOPPER MARKETING PRACTICE

							                                                                   For Immediate Release


 G2 WORLDWIDE EXPANDS SHOPPER MARKETING PRACTICE
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  Global Retail Communications Expert - Nick Hoadley - Appointed to New Role,
               Managing Director, G2 Promotional Marketing, Chicago


New York, NY (May 29th, 2007). G2 Worldwide, Grey Global Group’s network of
specialized marketing services in direct marketing, branding and design, interactive,
promotional, trade and shopper marketing, announced today the appointment of Nick
Hoadley as Managing Director for G2 Promotional Marketing, Chicago.


In this role Hoadley is charged with driving the development of the agency’s Chicago-
based center of excellence for Shopper Marketing in North America, and will work
closely with Jonathan Dodd, global Director of Strategy and Retail Communications,
appointed to spearhead this practice area late last year.


G2 Worldwide’s global Chairman & CEO, Joe Celia, said, “Nick’s global expertise in
Shopper Marketing and track record in the development of G2’s retail communications
capability across Europe is exceptional. As retail transforms into a true branding vehicle
Nick’s unique experience will be invaluable to the US marketplace as our clients are
increasingly focusing on this critical channel.”


Most recently Hoadley was based in London leading G2’s retail communications practice
in Europe, Middle East and Asia where he partnered with a range of leading global
brands including Procter & Gamble to develop their retail communications in this market.
Prior to joining G2 in July 2005, Hoadley was at the Triangle Group, a UK- based sales
promotion agency, for 13 years. He became MD in 1999 and Triangle received the UK
"Promotional Agency of the Year" award from MCCA (Marketing Communication
Consultants Association) in 2001.


Commenting on his new role, Hoadley said, “I am looking forward to developing our
                                           -more-
Shopper Marketing capability in the North American market. The retail market here is
about to explode and it’s exciting to be part of this momentum as our clients begin to
understand the potential of the retail environment as a powerful branding tool.”


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About G2 Worldwide
G2 is a leading global network of specialist marketing services companies dedicated to
activation marketing and brand communications beyond advertising. Using deep
marketplace and consumer insights, innovative marketing techniques and emerging
media and technologies, G2 elevates a brand’s communications across multiple
touchpoints to achieve greater relevancy and impact. G2 offers clients direct marketing,
branding and design, interactive, promotional marketing, trade and shopper marketing
and data analytics to build their brands and businesses. With 86 offices in 42 countries
around the world, clients include: The Absolut Spirits Company, Adobe, The Coca-Cola
Company, GlaxoSmithKline, Kodak, Kraft, Mars, Nokia, Pfizer, Procter & Gamble and
Volkswagen. G2 is a partner company of Grey Global Group and a member of WPP
(NASDAQ: WPPGY). For more information, please visit http:// www.g2.com.
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For more information:
Jessica Owen-Ward
G2 Worldwide
+ 212 546 1921
jowenward@g2.com


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